1. Using big data: supporting business transformation and innovation. Use big data to analyze customer data and understand customer needs and behaviors, so as to guide product and service innovation. Establish O2O online and offline mixed marketing model to expand customer base coverage. Cultivate the hotel's internal application development team and quickly develop applications to support new business.
2. Hotel management system: improve operational efficiency. Using hotel management system to improve the efficiency of front desk, restaurant and other departments in handling business. Using Internet of Things technology to monitor the running status of hotel equipment and reduce operating costs.