What is the platform ready for? In the words of a driver who enjoys traveling, "the safety standards and service quality of the platform are improving", which may be the key to market development.
The travel trick of "national team"
* * * There is a gap in the tourism market, and the new pattern of "3+3" TOP6 has quietly surfaced.
One is the Internet traffic platform represented by Didi, Meituan and Gaode, and the other is the background platform of car companies represented by Cao Cao, T3 and Daodao. Professionals pointed out that the new situation of tourism market formed by "3+3" is inevitable.
In the Internet era, the traffic platform has an overwhelming advantage. For example, Gaode and Meituan, which have the advantages of data and traffic, are now gearing up in all directions and are obviously determined to win. The "national team" played by big-name car companies is different, mainly combining the advantages of their own state-owned enterprises and making real efforts in safety and service, which may be one of the keys to outperform the market.
T3 has a background in central enterprises and is famous for "writing safety into brand genes". Enjoy Travel is a strategic tourism brand under SAIC, and it has always been well-known in safety compliance management.
Among these players, enjoying the development of road trip is more representative. Relying on the competitive advantage of SAIC's entire industrial chain, we can change the traditional B2C mode by enjoying travel, and cooperate with Ali in travel technology to continuously improve the level of travel safety; Cooperate with Contemporary Ampere Technology Co., Ltd. to explore the use of new energy and batteries and continuously improve the travel experience of users.
If users naturally have a good impression on the golden signboard of state-owned enterprises, the car sharing platform of state-owned enterprises does not sleep on the credit book, but constantly strengthens this "user advantage" through software and hardware upgrades, which undoubtedly makes the "3+3" of the online car sharing market more interesting.
The key lies in "compliance of people and vehicles"
It is precisely because the car platform of the state-owned enterprise network attaches importance to safety services and enjoys continuous "experience upgrade" that users may have greater demand for double compliance of people and vehicles than large coupons.
The Ministry of Communications began to publish the double compliance data of the network car platform from June 5438+ 10 last year. In the monthly double-standard evaluation, Lexiang Travel has won the first place six times. The industry believes that this is because the relevant safety policies for enjoying travel have always been in place.
For example, drivers who like to travel on the road need to conduct in-depth background checks and identity data archiving in full compliance. All on-line vehicles are compatible with the network, and DVR equipment is pre-installed in the vehicle to monitor the operating environment in real time, as well as multiple security technical guarantees such as supporting one-button emergency call and safe trip sharing.
At the same time, it is the first in the industry to advocate "equal driving", offer psychological counseling courses for drivers, and hire exclusive psychological counselors ... These measures have made drivers feel a sense of belonging and naturally can better implement the safety standards of the platform.
Enough for future ammunition.
Although the online car war has long been fought without burning money, an important indicator of the external measurement platform is still whether the "grain and grass" are enough and whether the money is used in the cutting edge.
In this regard, the away trip also handed over eye-catching transcripts. At present, Enjoy Road Travel has completed the A-round strategic financing of over 300 million yuan, thus building a "full-scene smart travel complex" layout. The "ACTS" technical strategy has comprehensively improved the safety and service indicators, making the platform currently cover 27 cities, with the market share of Shanghai, Zhengzhou, Suzhou, Hangzhou and Ningbo ranking in the top three, and the favorable rate of users exceeding 97%.
State-owned car companies have entered the online car market, bringing a refreshing scene. At present, more than 20 car companies have entered the online car market in different ways. "Gifted students" such as Le Dao are not only the market benchmark, but also the target for competitors. Anyway, it's exciting to enjoy the road of exploration.