Haval has always been a brand with high nationality in China market. It once established the position of "the market leader of economical SUV in China" with the "God Car" Haval H6. This model once occupied the top spot of domestic SUV for a long time, but with the impact of new energy wave, Haval H6 gradually fell into the "altar". ?
In 20221-65438+February, BYD Song ranked first in China SUV market, followed by Tesla Model Y and Haval. According to the specific data, the annual sales volume of Haval H6 is about 250,000 vehicles, with a large year-on-year decline, reaching 29. 1%.
Faced with this situation, the Harvard brand accelerated its transformation and began to launch an impact on the new energy vehicle market. A few days ago, Haval released two official maps of hybrid new cars, namely Haval A07 and Haval B07. The information of two new cars has also appeared in the declaration catalogue of the Ministry of Industry and Information Technology, named Rugao/Xiaolong respectively. ?
Two new cars join the hybrid matrix?
On August 22, 2022, Harvard held a new energy strategy conference in Beijing Water Cube, changing slogan from a former "SUV leader" to a "new energy SUV expert". The third-generation Haval H6 super hybrid DHT Gemini was also officially unveiled at the press conference.
This release means that Harvard officially began to transform the new energy track. At that time, Harvard decided that "in 2025, the sales share of Harvard new energy vehicles will increase to 80%; The transformation goal of officially stopping selling fuel vehicles in 2030.
However, the Haval H6 hybrid version released at that time lacked obvious differences from the Haval H6 fuel version in appearance and model naming.
In contrast, the newly listed Haval A07/B07 is more electrified. Whether these two models can achieve market success is crucial for Harvard's transformation.
According to public information, Haval A07 is a compact SUV with the length, width and height of 4600/ 1877/ 1675mm and the wheelbase of 2700mm respectively. In terms of appearance, A07 is more like a pure electric vehicle, adopting a closed front face that is common in new energy vehicles at present; On the powertrain, the maximum power of A07 is 74kW；; In terms of battery life, A07 includes two battery life versions, 45km and 96km respectively.
Haval B07 is a compact SUV with a length, width and height of 4758/ 1895/ 1725mm and a wheelbase of 2800mm, but it is equivalent to some medium-sized SUVs in size. From the appearance, the spy photos of B07 are large-size front grille, but the actual main picture is borderless grille. On the powertrain, the maximum power of B07 is 85kW and 1 13kW respectively, and the maximum torque is 233n·m；; ; In terms of battery life, the battery life of the two versions of B07 is 43km and 86km respectively.
Power combination, quickly enter the game.
Haval released two new hybrid cars in succession, on the one hand because of its own sense of urgency, and on the other hand, it also saw opportunities in the hybrid car market.
From its own point of view, Great Wall Motor is indispensable to the Haval brand. In 2022, the annual sales volume of Great Wall Motor was 6.5438+0.06 million, of which Haval brand accounted for 6.65438+0.6 million. In addition to the Haval brand, Great Wall Motor's Wei brand is positioned in high-end luxury cars, Euler is positioned in cars that love women more, tanks are positioned in off-road markets, salons are positioned in high-end new energy vehicles, and Great Wall pickup trucks specialize in pickup trucks. Due to the unclear market positioning, it is difficult for Harvard to embark on the road of popularization. Under this premise, Harvard brand needs to rapidly expand its product matrix and maintain the market position of the Great Wall in the wave of electrification.
From the perspective of the external market, the hybrid market is indeed promising, and the sales data of hybrid vehicles in the past two years are very convincing. In 2022, the sales volume of pure electric vehicles in China was 5.365 million, up 865,438+0.6% year-on-year; The sales volume of plug-in hybrid electric vehicles was 65,438+0,565,438+0.8 million, up about 65,438+0.50% year-on-year. In 20021year, the sales volume of new energy vehicles in China was 2.989 million, up by168.6% year-on-year; The sales volume of hybrid vehicles was 545,000, up by 65,438+0,765,438+0.2% year-on-year.
In contrast, the sales of pure electric vehicles still dominate, while hybrid vehicles show a faster growth trend. The reason is that at present, pure electric vehicles still cannot completely solve the charging anxiety, and fuel vehicles are always bound by oil prices. For consumers who want to buy cars, hybrid models are more convenient to travel and can also take into account economy.
In addition, relying on the advantages of Great Wall Group, Harvard has built its own technical moat in the mixed field-lemon mixed DHT technology. As a highly integrated hybrid DHT system, lemon hybrid DHT includes 1.5L/ 1.5T hybrid engine, generator/drive dual motor, fixed-axis gearbox and dual-motor controller, which is mainly aimed at urban travel, taking into account the scene requirements of high-speed travel, and can achieve high-performance and high-efficiency performance in full-speed domain and whole scene.
Specifically, lemon hybrid DHT can be divided into two power architectures, HEV and PHEV, and it can also provide three sets of powertrains, which can adapt to different vehicles, laying a solid foundation for the Group's efforts in the field of hybrid power.
However, some analysts said that from the product lineup, Harvard may repeat the same mistakes. When the growth trend of Haval H6 began to weaken, Haval always tried to create new explosions. In recent years, Haval has launched brand-new models such as God Beast, Red Rabbit and First Love. However, because the new car is similar in price and appearance, it is even ridiculed as a "shell-changing car" and failed to impress consumers with one of them.
The Haval Ruge/ Snapdragon declared this time are all hybrid compact SUVs, and the time to market is relatively close. How to leave a differentiated impression on consumers and establish the banner of heavy models is an urgent problem for Harvard.
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