Determine the research direction: first of all, we must clarify the objectives and direction of market research and avoid blind research.
Design scheme: Make a complete investigation scheme, including time, resources, demand, population, area, sampling and data analysis.
Research preparation: Prepare for research in personnel, methods and objectives.
Assignment of research tasks: Assign research work according to the research plan and put forward corresponding requirements.
Field investigation: according to the established plan, start field investigation, check the investigation situation, determine the target, make detailed records, conduct in-depth investigation and summarize by classification.
Summary, analysis and report filing: the store manager or business manager fills in the investigation report according to the investigation, analyzes the problems existing in the investigation and the improvement methods, reports the investigation of the store to the relevant departments, and summarizes and files the investigation.
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