An interview/reporter? Xie dandan? Jing Li? Lili Chen
Text/reporter? Xie dandan
Established Xueda Education,
And let the company in 20 10.
Rubin li listed in the United States,
After 20 14 years of "retirement",
Started its series of entrepreneurial journeys.
Set foot on the journey again,
For him, why?
What does this mean?
Around 2000, there was a popular saying: financial freedom was achieved at the age of 30.
In the same year, the three major portals Sina, Netease and Sohu were listed on NASDAQ. This year, Zhang Chaoyang was 36 years old, Wang Zhidong, then CEO of Sina, was 33 years old and Ding Lei was 29 years old.
At that time, it seemed that all the young people were too excited to sleep. Everyone thinks it's their own time. Yes, you can succeed even if you have nothing.
Rubin li is one of them. That year, he was 23 years old, a network architect in Tongfang, Tsinghua.
Unwilling to take risks.
Rubin li once had the experience of a part-time tutor in the university. He found that many parents are willing to spend a lot of money on their children's studies, but they often can't find a suitable tutor. If we can use the Internet to solve this problem, it will be a very meaningful thing.
"After discovering a problem in an industry, taking action is not far from success." Rubin li is convinced of this truth.
In 200 1 year, rubin li and Jin Xin, colleagues from China, jointly established a tutor information platform-Xueda Education.
After several twists and turns, in 2004, Xueda education changed from an information platform to an offline personalized learning counseling institution. Since then, Xueda has embarked on a road of rapid development.
In 20 10, Xueda was listed on the New York Stock Exchange, and its development reached its historical peak. That year, rubin li was 33 years old and could enjoy a "retired" life. At this moment, rubin li began to gradually withdraw from the management. At this point, despite the great success of Xueda University, this offline achievement is getting farther and farther away from rubin li's initial intention to make a career on the Internet.
20 14 years, rubin li is 37 years old. For him, the entrepreneurial heart has never been erased. The battle for mobile internet tickets has intensified.
Time to go!
20/kloc-in may, 2004, garbo car rental was born, and it received $5 million in angel financing one week after its launch.
For the second venture, he said, it is to fulfill social responsibility and the initial intention of doing a good thing on the Internet.
The second subversion began with No Liar.
In the days when rubin li withdrew from the front line of education management of Xueda University, in his spare time of more than three years, he solved many personal problems, got married, took his parents to Beijing, and more integrated into his circle of friends. ...
Compared with before retirement, he looks good. At this moment, an uneasy heart, but in a stable day, undercurrent surging. 13 years ago, Rubin Lee passed by the Internet. 13 years later, the booming mobile Internet exudes more magic, which makes Rubin Lican want to get close to it and control it. If the significance of Internet entrepreneurship in those days was to transform traditional industries, then in the era of mobile Internet, the more significance was the word "subversion".
What can be subverted?
One day, in rubin li's garage, he asked Xueda's entrepreneurial partner, "What do you think is the hottest?" Yao Jinbo blurted out: "Rent a car and drive!"
Happens to coincide. Just like years of companionship on the road to entrepreneurship, we encourage each other and help each other.
In fact, rubin li has been doing this for a long time. Speaking of this, he is a senior "owner", and he has more than 20 private cars to rent in turn. According to his observation, some people are willing to pay tens of thousands of rent a month to rent a car. He vaguely felt the huge market.
Che Dong's personal experience also makes rubin li pay more attention to the pain point of P2P car rental than ordinary people. He found that many small car rental companies have uneven services, and problems such as losing cars, being cheated, and mortgage are endless. This is an industry where both parties lack trust.
Just as Ma Yun used Alipay to solve the credit problem, Rubin Lee hopes to use P2P car rental to solve the distrust problem between car owners and tenants. This is exactly the same as his hope to help parents connect with high-quality tutor resources by learning the big information platform.
Today, rubin li's dream is to create a car rental industry without swindlers. This is regarded by him as a way to fulfill social responsibility. Although rubin li just spent 500,000 yuan on computers and donated them to poor schools in Qinghai, he knows that donating money blindly is not the original intention of charity. As a person who wants to solve some problems for the society, his primary duty is to fulfill his social responsibility by starting a business.
Because of its business model, Xueda is doomed not to be a high-profit enterprise. In rubin li's view, just like Wal-Mart, although the gross profit margin is low, it does not affect Wal-Mart to become an excellent company. Improving the teaching effect and helping more students succeed is what Xueda values. Rubin li founded Garbo Car Rental Company to create a car rental industry without cheaters.
Trust is the market.
Just do what you say. Garbo car rental started in March and was officially launched in May.
Rubin li chose the office in a five-story villa in Jianxiang Villa, which looks like an ordinary residential building outside. When you walk to the front, you can see the words "Garbo Car Rental" through the glass door.
As of the reporter's interview, in just a few months, Garbo car rental has begun to take shape. In order to build a car rental industry without swindlers, rubin li has put the construction of credit information system in a crucial position.
Even compared with other P2P car rentals established earlier, the credit information system of Jiabao car rental is the most stringent. In order to prevent tenants from using ID cards bought or picked up by others, tenants must take photos with their ID cards when registering Garbo. Comparing the ID card with the face increases the illegal cost of swindlers and effectively blocks some swindlers.
What should I do with a fake ID card? Rubin li also predicted that he would connect his credit information system with the identity verification system of the Public Security Bureau to further verify the authenticity of his identity card. In addition, Rubin Lee cooperates with the largest GPS supplier in China and local leasing companies to * * * exclusively enjoy the liar database. If you encounter a liar, notify the other party.
Of course, in addition to the protection of the system, Rubin Lee also encourages car owners and tenants to establish a good trust relationship through the scoring mechanism. If the owner puts a bottle of water in the car, wash the car clean. Such car owners will be more popular and praised by tenants.
It is precisely because of such a strict credit information system that Jiabao car rental has attracted a large number of mid-to high-end models and solved the situation that many car rental companies dare not rent more than 200,000 models. At the beginning of the promotion, rubin li also invited Hehe to brush his face, leaving behind the BMW X5 and Tesla, and expanding the influence of BMW car rental with their fans.
"Electronic Key", open sesame.
In the traditional car rental industry, it takes a lot of time for tenants to make an appointment to pick up the car at the designated place and then use the car at last. The significance of the mobile Internet is precisely to provide people with a more efficient and convenient lifestyle.
In the field of P2P car rental, the LBS positioning system of mobile Internet can be used to find the nearest rental vehicle to the tenant. But the handover of vehicles is still a problem. Some car rental companies require car owners to give their keys to tenants. Some are a little more advanced, refitting the owner's car door and installing electronic equipment inside, so that the tenant can open the car door and drive away without direct contact with the owner.
The question is, who would want to tear down their own doors?
Although rubin li's present position is not the first person to eat crabs when he founded Xueda Education. But he firmly believes that this key technical problem should fall on Garbo. If this can be done, Garbo will save 80% of the time for car search and car rental compared with traditional car rental companies, and at the same time save nearly 30% of the car rental cost.
On one occasion, rubin li stumbled upon an "electronic key" technology, but its application was in the military field. Without a key, the car door can be opened with a portable device, and the tenant can drive away without seeing the owner. Does this not meet the application scenario of P2P car rental? This technology is like tailor-made for Garbo!
Although foreign technology is mature, the research and development of software and hardware has become a huge problem. Because there is no civil precedent for the technology of electronic keys, there is little demand from car owners, and the technology of manufacturers has not been developed accordingly. Rubin li immediately thought of joint research and development with universities, and found Beihang Automobile Institute and Tsinghua University Electronics Institute. From the software system to the shape and module of parts, we should design and develop them one by one.
After some efforts, the product went online smoothly. Tenants can find nearby cars that can use cars through the mobile APP. As long as the owner and tenant reach an agreement, the tenant can find the car by whistling through the APP on the mobile phone. After finding the car, they can open the door through the APP and unscrew the start key. You can take the car.
The secret of all these technologies comes from the garbo box. As long as the owner inserts the Jiabao box into the OBD interface of the car, the tenant can realize the above operation. In addition, through the Garbo box, the owner can also monitor the position and driving situation of the vehicle.
Obviously, Rubin Lee is not the first person to rent a car in P2P, but he is the most professional person to rent a car in P2P.
The spiritual characteristics of this major can be traced back to Xueda in 2004. The early orientation of Xueda education is the website of family education information. Although the turnover has reached millions in recent years, some problems have begun to appear: Xueda can't participate in teaching management, the teaching effect can't be guaranteed, and the teaching staff is uneven.
How to make Xueda more professional? How to really help students? At that time, the university, which had been in business for three years, met the first important crossroads on the road of development.
At this critical moment, Xueda decided to give up online and go offline to provide personalized services for students. Its original personalized education system can make subject diagnosis, intelligence evaluation and psychological evaluation for students in advance. According to these results, a personalized counseling program is made for students, and then suitable teachers are matched for teaching.
However, this transformation is facing great pressure from team members. Rubin Li Can can't remember how many notebooks he broke in college. No matter the partner or the management of the branch, no one wants to let go.
During that time, what rubin li said most at the meeting was: Profession! Focus! He told the team again and again that if you want to survive in this market and become an excellent enterprise, you must provide professional things. To be professional, you must ensure concentration and 100% manpower and material resources.
"If employees don't listen, they will be anxious with him. It was a decisive moment for the company. I will definitely argue with him! " Rubin li, with a gentle personality, faced with the choice of whether to concentrate, it was so difficult.
This change has made Xueda's turnover jump from the initial several million dollars to more than 70 million dollars. In the third year after the transition, Xueda ushered in a capital injection of $20 million from CDH. Later, Xueda went public, which proved how important professionalism and concentration are to an enterprise.
This self-demand for professionalism with "electronic key" as the matching point was properly applied to his second venture. Rubin li believes that professionalism and dedication are one of the criteria for an enterprise to be qualified.
"Professional team" is the biggest pain point.
Reflecting on the two ventures, the biggest obstacle in rubin li comes from how to set up a professional team. 20 12 The failure of the management team of Xueda made rubin li deeply feel the crisis of lack of professional team. This is also the problem that Garbo is currently facing. Team members are generally not enterprising, weak in execution and random.
On one occasion, a product manager launched his own design works, and the product manager thought it was very good, but the product director didn't think so. The product manager thinks that the product director is not professional enough. If such a problem is not faced with a professional attitude, it will bring endless quarrels.
Rubin li naturally can't let the quarrel continue. Later, he made a rule for the company. The solution is that no matter what level of employees, when encountering such conflicts, they should first explain and convince each other. If they can make sense, the problem can be solved.
If no consensus is reached within a limited time, this endless discussion must also be terminated and a decision must be made within a limited time. Even if this decision is wrong, we should carry it out and keep the other side's opinion. The next wrong decision is better than procrastination.
"Usually many important things are decided on that day, even in that second." In the era of mobile Internet, Rubin Li Can knows this rapid change better.
In this case, how to ensure the execution of employees is particularly important. Rubin li said with a smile that he is not a leader who can fight chicken blood: "I just care about my heart and try my best to help employees' working methods."
In the eyes of employees, it is a very painful thing that painting cakes cannot be eaten. The best motivation is to help them look at the problem together, study the problem together, and find the right method together, so that employees can grow faster while completing their work smoothly.
Sometimes, rubin li will cooperate with a specific business team to find a good enterprise in this field and take this enterprise as a reference benchmark. And the practice of benchmarking enterprises is analyzed and studied, so as to establish the phased objectives of business based on benchmarking.
For example, during the marketing promotion of car rental, rubin li, with the public relations team, carefully studied the external communication mode of Xiaomi and Meituan in the early days, and made a detailed analysis of the communication topics, media and rhythm.
The reason why Rubin Li can gives methodological guidance to employees in many things lies in his "going to the grassroots" at the beginning of his business. Rubin li has worked in almost every position in Xueda University, whether in sales, service, teaching or products. So, to some extent, rubin li is also sensitive to details.
In rubin li's eyes, some key details often bring great changes to the enterprise generation. In universities, rubin li pays special attention to the course arrangement system. After the implementation of the course arrangement system in Xueda University, almost 500 people were saved.
Don't give up dreaming when you can dream.
? "If compared with junior high school students, I live the best." However, rubin li is no longer the boy from Shandong county.
Rubin li believes that part of the reason is that the circle in which he lives is excellent and full of struggle and upward force. He has always regarded himself as a role model, and approaching it is also the driving force for rubin li to keep moving forward.
"Don't give up dreaming if you can dream, and don't give up loving if you can love," he wrote on his Sina Weibo.
When people still have an entrepreneurial heart, let nature take its course. Once, twice or many times. operate
Editor in Charge: Chen Lili
Five Questions about Drucker in rubin li
Who am I? What are my strengths?
What are my values?
I am a serial entrepreneur. My advantage is that I work harder, do more and think more than others. My motto: Everything depends on yourself.
Where do I work? Who do I belong to?
Is it a decision maker, participant or executor?
I rented a car in Garbo. I belong to myself. Policymakers, participants and executors are all three.
What should I do? How do I work?
What contribution will it make?
Do it with your comrades-in-arms on the way to starting a business. I hope that in the future, traffic congestion and carbon dioxide emissions will be reduced, idle social resources will be fully utilized, and China's credit environment will be better.
What responsibilities do I take in interpersonal relationships?
Be sincere friends.
My goal for the rest of my life
What is the plan?
If you really retire, you can write novels, many entrepreneurial stories and stories about your youth.