Shop strokes are equal to the facade cards of physical stores. Not only the logo of the store, but also some main products. When decorating the shop signs of Taobao stores, shopkeepers can also add distinctive main products to the shop signs to attract buyers' attention and make them feel that your store is different, thus deepening the browsing degree of the page. In addition, some animation effects can be used to catch the buyer's eye.
In addition, because the store sign is not only on the home page, no matter which page the buyer clicks into, the store sign is at the top position, occupying a good focus position. Therefore, sellers can add some functions to guide customers to pages with high conversion rate, such as activity pages, or buttons that facilitate buyers to contact after-sales.
navigate
On the completely static virtual shopping platform, if sellers want to take the initiative and guide buyers to spend, they have to pay attention to the decoration of homepage navigation. The home page has diversion function, and its function is mostly completed by navigation bar. When setting up navigation, the classified text should be as broad as possible, not too detailed, which buyers don't have time to read.
In addition, there are several different navigation bars in the general home page, such as the left, top and right navigation bars. Therefore, the decoration style of navigation bar should be consistent with the decoration style of the whole shop and home page, otherwise it will make people see things in a blur. Because there are many navigation bars, the classification of each navigation bar may be different when the seller decorates.
3. Poster
Posters are essential in today's Taobao shop decoration. Posters can be used as gimmicks, as separators between navigation bars and baby products, and as a page that attracts buyers with high conversion rate. Of course, poster design needs to combine seasons, festivals, products and activities. In addition, the seller can also use the web page making software to add poster links to related explosions or preferential activities. This kind of guidance is particularly welcome.
List explosions
A store is indispensable for the explosion. Explosion is one of the effective ways to drain water. Many self-made shops rely on explosions to attract traffic and improve conversion rate. The choice of explosion depends on the seller's usual observation and the future direction of the store. Not too many explosions, just five, which can highlight the theme style of the store. After the seller selects the explosion models, he can make a list and arrange it neatly.
Basically, it is almost enough to be able to do the above four points when decorating the homepage of Taobao shop. But decorating the homepage is not a once-and-for-all thing. Just like the design and decoration of posters, they need to be made according to different seasons and festivals. It is not only suitable for occasions, but also can effectively arouse buyers' desire to buy and create a good sales atmosphere. And regularly changing the publicity pictures on the front page of the store can bring visual impact and new ideas to buyers and enhance the seller's good impression of the store.