Fairness means elegance and beauty; WHALE, which means deep-sea whale-Fair whale, finally dived into the deep sea with noble and charming fashion messengers, surfaced, and faced the veil of morning light, bringing a rosy glow and glow to his followers.
Right whale-fly? Flying, comfortable and happy, intelligent? Wisdom, responsibility? Responsibility, Will? Will, Harmony? Harmony, adolescence? Youth, love? Love, imagination? Imagine that. Mark? FAIRWHALE's natural, free and vigorous design concept is an unswerving interpretation of the elegance of intellectuals. Seemingly casual simple design, close-fitting and smooth three-dimensional tailoring, and the low-key perfectionism of "Deep Sea Whale" have already won the hearts of the world's upstarts in a subtle way.
200 1 After Mark Huafei's fashionable men's wear landed in China, FAIRWHALE in 2002? Denim men's wear was born in Chinese mainland, which brought infinite excitement and surprise to fashionistas. Then in 2004, FAIRWHALE was launched? Jeans and women's wear once again set off the ultimate ignition point of fashion fans, and mark will? The FAIRWHALE family's "Love in China" has embarked on a new dream journey.
Five years' passionate creation has given birth to three mature brand routes, and the China coordinates of more than 350 companies that dream of well-dressed clothes will increase geometrically at an alarming rate. In the next five years, mark? FAIRWHALE will make the European style sweep across the fashion map of Southeast Asia, and by 20 10, it will exceed the 1000 mark? The scale of FAIRWHALE family flagship store, the family members will cover high fashion men's and women's wear, denim men's and women's wear, children's wear, leather goods, perfume, furniture products, accessories, art media fashion products and so on. So that newborn babies can enjoy Mark? FAIRWHALE's considerate European service and unparalleled noble taste in life.
Mark? FAIRWHALE？ Five years of China Waltz, everything has just begun. The mystery of deep-sea whales has just opened the tip of his iceberg, and the full house applause is just the beginning of a hundred flowers.
Mark? FAIRWHALE？ International fashion men's wear
Mark Hua Fei International Fashion Men's Wear is an international design master Mark? CHEUNG is an international fashion brand tailored for the new rich in the world.
The product design of Mark Huafei family has always been European and American style, and its series of products involve brand series in various fields, such as clothing, shoes, bags, wallets, watches, perfumes, accessories, etc., especially in the leisure field, and are the trend leaders of new life outlook and new dress outlook.
Mark? Fairwhale is a typical dress designed for "intellectual men". He can show the confidence, elegance, humor, happiness, enthusiasm, vitality, composure and wisdom of this class carefully and appropriately. Unique and charming personality image, designed their rich cultural connotation and spiritual life brilliantly, shaped classics in details, and shaped the elite image of the new era in the eyes of design masters-modern classics praised by the perfect combination of eastern and western cultures.
Mark Hua Fei-classic wisdom, classic dress.
Jeans men's wear
Mark? Fairwhale？ (Chinese name Mark Hua Fei) is an international design master Mark? CHEUNG is a high-end casual wear brand tailored for the new rich in the world.
Mark Huafei's product design has always been European and American style, and its series of products involve brand series in various fields such as clothing, shoes and bags, wallets, watches, perfumes, accessories, etc., especially in the leisure field, which is a brand-new outlook on life. Navigator of new clothing concept.
Mark? Fairwhale？ JEANS is specially designed for the world urban leisure upstarts who prefer sports and leisure and have distinct personalities. They are more individual, rebellious, young, poetic, passionate and intelligent, and inherit the humor, relaxation, ego and boldness of European and American styles, giving sports unique passion and romance. Comfortable and simple in style, with mysterious colors, it shows multiple qualities such as wildness, persistence, confusion and frankness, and flaunts the aspiration of SOHO people in the new era of the world to "return to nature and release themselves".
Jeans women's dress
200 1 mark? FAIRWHALE has been young, poetic and passionate since it landed in China market, with friendship and love as its footnotes. Jeans and men's wear debut the next year! After two years' concept investigation, in 2004, the family of low-key perfectionists Mark Huafei and the international fashion design master Mark? CHEUNG has brought a beautiful dream to the busy urban women all day-Mark Huafei jeans and women's clothes-the artistic fashion concept of Lan Yi Tianshi of Mark Huafei family and "perfect wardrobe" has finally arrived!
The most fashionable style and the most exquisite collocation are the brand symbols of Mark Huafei's denim women's wear. At any time, when you need it, we can provide you with clothes that perfectly reflect your personal style, which can be reasonably matched according to fashion elements and can be freely combined at will. Perfect? The wardrobe can fully meet your individual needs.
If you want the creativity of Mark Huafei jeans, I suggest you start with the single item, choose some creative styles or accessories, and add your own original clothes, so that you can not only experience perfection? Wardrobe turns decay into magical skills, and even discovers infinite creativity hidden in one's own genes.
Mark Huafei women's wear has created classics, fashions, sports, shirts, sweaters, T-shirts and accessories. She is complete and diverse, but she doesn't show off or exaggerate. It is also a single style, smooth style and soft appearance, but it is suitable for the rich and active lifestyle of modern people. Can be transformed and combined according to their own needs and imagination, which fully embodies the unique personality of modern urban women in their leisure time.
Advocating the minimalist urban design style, the design of Mark Huafei jeans and women's dresses is elegant, fashionable and casual, attracting the attention of many upstarts who shuttle through the core of the city and pay attention to the taste of life. ? Different from other popular brands, the basic style of Mark Huafei denim women's dress pays more attention to the value of wearing besides the texture. Because positioning is based on what urbanites wear, you can choose any shoes or purses you like without thinking, without being abrupt and inappropriate. ?
With rich imagination and creativity, MAK WAFFEI JEANS women's wear has keenly built a world-wide brand, which has brought profound philosophical thinking to the prosperous fashion industry. Perhaps only by engaging in fashion from the perspective of human nature and giving women pleasure and fluency with the concept of perfect wardrobe can fashion really be close to the core of urban life.
The origin of cowboy brand?
Mark? Fairwhale？ The cowboy brand originated from Mark Huafei's elegant European philosophy for many years, another pre-heated street brand Mark? Fairwhale？ Denim came into being.
Or a refined and elegant image and luxurious style, Mark? Fairwhale？ Cowboys use modern and novel ideas and traditional images to create a new generation of young fashion: add leisure and unpretentious atmosphere to elegant and exquisite gentleman demeanor; Inject mature and formal gentleman genes into the uninhibited figure, and derive an eclectic mix and match style. The change of dividing line, the combination of details and the proportion of clothes create a minimalist style with a sense of humor and surprise. The influence of rock music still exists and has a strong visual effect. Brand-new high-tech fabrics and meticulous decoration make the appearance of sportswear cool. One-handed punk rock, one-handed sportswear and mashup art are all in Mark? Fairwhale？ The cowboy country extends incisively and vividly.
Carrying the epitome of surrealism, drawing design inspiration from the four sides of the universe, Mark? Fairwhale？ Denim? Fans are creators of new cultural trends, challengers of fashion, social examiners with a unique world view, and intuitive experiencers. Whether it is clothing or accessories, they all go their own way, and at the same time, they appropriately exude a strong or weak artistic atmosphere. ?
1、? In 2000, Mark Hua Fei landed in the China market, and the new favorite of the century suggested that the times were changing.
2、? In March of 20001year, Mark Huafei's "Blue Passion" was released in China and Beijing, which set off a blue storm in autumn and winter, and 40 specialty stores expanded the fashion territory of China.
3、? In 2002, Mark Hua Fei Cowboy won the championship in China again, and launched "Harvard Love" in & "Cambridge weekend" autumn and winter fashion trend released.
4、? In 2003, Peak of Passion and Brilliant Years were released, which was praised as "Turandot" of China fashion show by CCTV-4.
5、? In 2004, lan yi Angel and other women's jeans of the Mark Huafei family made their debut, creating the "Art? STYLE "fashion flagship store set sail in Huaihai Boutique Street, Shanghai, and Mark Huafei owns 220 Chinese territory.
6、? On April 2, 2005, Mark Huafei's denim women's wear was unveiled at Beijing International Fashion Expo. In June, sponsored the graduation ceremony of Peking University Tsinghua, for tomorrow's China, for humanity China; In September, Mark Hua Fei 1863 special train crossed the century and performed European customs.
7、? 2006: Beverly Hills &; With the release of "Lan Kwai Fong" fashion trend, the fashion map of China will surge to 500 franchise stores, and the overseas map will be strategized. ?
Mark Hua Fei Company is a wholly-owned subsidiary of Seven Wolves. "Mark Huafei" is an internationally famous designer named Zhang Zhaoda. CHEUNG) customized international fashion brand. Since the establishment of 200 1, in a short period of two or three years, the company has opened more than 200 specialty stores all over the country, and its products are increasingly diversified. At present, it has covered many fields such as international fashionable men's wear, denim men's and women's wear, shoes, bags, leather goods, perfumes, accessories and so on. Its main target and consumer groups are urban senior white-collar workers who love fashion and leisure and upper-middle class who pursue high-quality life. These newly rising fashion upstarts, aged between 28 and 40, are the most passionate and fashionable people. ?
In addition to holding various seasonal fashion exhibitions, Mark Huafeili also used the international reputation of her soul designer Zhang Zhaoda to make the brand's international image more deeply rooted in people's hearts. Like many top international brands, it also has a "legendary story" about designers. ?
Mark Hua Fei's creative team is quite international. Besides Zhang Zhaoda, the artistic director, the image director is a famous designer from Osaka, and the commodity director is from Hongkong. Yang, president of Mark Hua Fei, told the reporter: "Our creativity has been carried out in accordance with the international route of Europe from the beginning, including fashion design, brand marketing and packaging system, all of which are operated according to the concepts and means of some big European brands, while our creation was originally produced in Europe and the brand was registered in Italy." ? Dong Zhenyu, president of the white-collar group, which also produces high-grade ready-to-wear clothes, also admitted: "The center of fashion is in the West. Although there is no difference between good and bad cultures, they are now the mainstream. " Dong Zhenyu believes that the creative department first emphasizes the spirit of a brand, but it must serve customers. As a company established in Beijing, white-collar workers regularly send designers abroad to collect ideas and broaden their horizons. "The source of the whole creative inspiration is the design department, the products are designed by them, and the planning should also focus on the products." ?
White-collar workers and Mark Huafei, both high-end ready-to-wear brands, have different production lines and principles for opening specialty stores. Mark Hua Fei is mainly an OEM, and has formed alliances with more than 100 manufacturing enterprises. These enterprises produce clothes for Mark Huafei, and also for many big brands in Europe and America. "There are many principles for opening a store, mainly depending on the acceptance and consumption habits of each city. For example, opening our own specialty stores in Beijing and Shanghai, and combining selective agent joining with self-opening in some local provinces, we will establish personalized sales channels according to different operational difficulties and situations. " Yang said to him. In addition to their own clothing factories, white-collar workers mainly produce clothes in the form of shops. Dong Zhenyu said: "Being a high-end brand is not suitable for the way of agent joining. This way is risky, because of the agency quality problem in China. We have tried it before, but it has brought a lot of trouble. " ?
Seven wolves' brand strategy is to start from a main brand and extend a sub-brand to adapt to different types of consumer markets with different needs. For example, Seven Wolves, Dancing with Wolves and Mark Hua Fei are all casual clothing brands, but the audience of each brand is different. Seven wolves are high-end, with wolves. White-collar workers and Shanshan also have their own sub-brands, which is the practice of top international brands. ?
Speaking of Mark Huafei, many people will think of the famous Italian brand, chief designer Zhang Zhaoda and his overwhelming advertisements. However, many people know little about the inside story of Mark Hua Fei. Even after it was revealed that Mark Hua Fei was a sub-brand of Seven Wolves, some people held an incredulous attitude. Some people thought that even a sub-brand of Seven Wolves was no big deal. Is this the only fact? If careful people check the company introduction of Seven Wolves, they don't find any introduction about Mark Hua Fei. That is to say, even Seven Wolves don't want to admit that Mark Hua Fei is their own. Is it Zhang Zhaoda that the founder of this brand, Mark Hua Fei, has been advocating? Here, the mystery is solved step by step. ?
If you want to talk about Mark Hua Fei, let's start with the Seven Wolves. It should be said that some of Mark Hua Fei's official statements, including 200 1 landing in China and making himself a foreign brand, are actually false and nonsense. The foreign language interpretation of the brand is also untenable, deceiving children. Seven wolves come from Quanzhou, Fujian. They are famous clothing brands in China since 1980s. Being famous doesn't mean being high-end. Many brands from China Gully are known for their cheapness at the earliest, and Seven Wolves is no exception. Cheap and good quality are its characteristics. With the growth of domestic demand and the increase of clothing export profit, the seven wolves expanded rapidly. The industrial joint-stock company established in 2002 became a listed company after the successful equity change in 2005. Now seven wolves have actually jumped from a provincial-level enterprise to a listed joint-stock company, which is also the road that many clothing enterprises have taken at the end of last century.