Definition of group dining
The successful experience of developed countries shows that staff meals in large industrial enterprises, commercial organizations, government agencies and other associations, students meals in universities, primary and secondary schools, transportation, office buildings, exhibition meals and social food delivery have become important components of the catering industry. All these markets have a common feature, that is, their customers' consumption is not dominated by stores, but by groups. Catering enterprises also produce and sell food in batches, and obtain catering franchise rights through bidding, comparison and negotiation. Enterprises are in a de facto monopoly position, and it is easy to form large-scale operation. This is what we call group meal or group meal, which is called group meal for short. ? [ 1]?
As a hot gold ingot in the catering market, the outsourcing of canteens of large enterprises and government agencies has begun to attract the attention of the industry. At the same time, the disadvantages of the current group meal industry, such as strong administrative intervention and lack of perfect market game rules, have gradually surfaced.
Industry experts pointed out that there are huge opportunities in the group meal market in China. Only by perfecting the trading rules, strictly regulating the access system and reasonably supervising the bidding can the group meal be truly socialized, marketized and commercialized.
stage of development
Looking back on the course of group meals in China, it can be summarized as the following five stages:
1 and before the 1980s, all qualified institutions, organizations and enterprises in China provided lunch for their employees in the form of "big canteens". The practice is to arrange dozens of employees owned by the whole people to preside over the canteen work. The kitchen equipment is simple and aging, the dining place is poorly decorated, the chef has no professional training, the cleanliness is low, the dishes are mainly in the same pot, the menu changes little, and the nutritional ingredients are not paid attention to.
2. In the 1980s and 1990s, in addition to continuing the social "canteen" model, the phenomenon of bringing meals from home was once prevalent, and quite a few people brought meals from home to work. Some units also specially equipped with simple equipment for hot meals, and assigned special personnel to provide heating services for employees with meals. In the early 1990s, some catering enterprises expanded their take-away business, and companies specializing in food delivery came into being. Poor sanitary conditions and low-priced lunch boxes are very popular in big cities. At the same time, major enterprises and companies have changed the implicit supplement and explicit supplement that originally solved the problem of employee dining into direct payment. Although the problem of employees' difficulty in dining has been alleviated to some extent, the problem of dining has not been fundamentally solved.
3. In the mid-1990s, with the rise of a large number of commercial office buildings and the introduction of advanced group meals in developed countries and regions, the group meals in China have undergone revolutionary changes. Group meals are not only no longer a problem for managers and employees, but also an important means to improve the rental-to-sales ratio of commercial office buildings, which has aroused widespread concern in the industry.
4. At the end of 1990s, with the reform of corporate meals, group meals in colleges and universities, and group meals in institutions and institutions, the socialization, marketization and enterprise of group meals became the main theme, professional group meals companies came into being, and the group meals market began to take shape.
In 5.2 1 century, the development of group meals in China was unexpected. The breakthrough of its development is the demonstration effect of group meals of wholly-owned companies and joint ventures, followed by the socialization of group meals of listed companies and Chinese-funded companies. With the "three-oriented" group meals in enterprises, institutions, organizations, universities, middle schools and primary schools, China's group meals industry will usher in the best development opportunities.
20 1 1 On March 30th, the 201China Group Meal Conference was held in Guangzhou, sponsored by China Cuisine Association, and co-hosted by the fast food professional committee of China Cuisine Association, Guangdong Food Service Association and Guangdong Food Association. ? [ 1]?