The whole market record of "Biyubang" series condoms in China.
1May, 998, Jasper officially entered China. During the World Cup in Hong Kong from June to July, 1998, "Jasper" products were advertised in Hong Kong Phoenix TV and * * Hong Kong Wireless Pearl TV, and a series of "Jasper" condoms were released for a long time. The "Jasper" condom appeared as a cartoon image of a goalkeeper and quickly gained super popularity in the country. June1998 July-June 65438+February, China general agent Shenzhen Wen Jun Industrial Co., Ltd. set up 10 business representative offices throughout the country, and the product marketing network of "Besbon" was officially launched and operated smoothly. 1998 10 Guangzhou's advertisement of "Biyubang" with the theme of "carefree love" boarded 80 buses in Yangcheng, becoming the first publicly publicized condom product in China, which triggered persistent disputes among experts and scholars in the media, government departments and ordinary residents, and was reprinted by major media in China, setting off a nationwide upsurge of "whether to advertise family planning products". 1998 1 1 Beijing, Jasper (Hong Kong) International Co., Ltd. won the contribution award of China Population Award at the 3rd China Population Award Conference jointly sponsored by the State Family Planning Commission, Publicity Department of the Communist Party of China, Ministry of Science and Technology, China Family Planning Association and China Population Welfare Foundation, and was also the first to win the contribution award of China Population Award issued by China Municipal Government. Previously, "Jasper" series condoms became the only products recommended by China Population Welfare Foundation and China STD/AIDS Prevention and Control Association. 1998 1 1 As a symbol of modern civilization, "Jasper Gang" erected 500 condom vending machines in Shenzhen, and put them on the streets for the first time in China, which aroused strong curiosity and debate among the citizens. 1998 12 international AIDS day, 12 1, and held a "Jasper Million Condom Distribution" activity in many cities across the country. This is the first time that condom products have been distributed on such a large scale in China, and it has become a hot topic in the media. During 1998, Wuhan Jasper set up a large product billboard in Wuhan A&A Stadium, which lasted for half a year. In July, 1999, Shanghai condom vending machine entered universities for the first time. The university set up a "Jasper" condom vending machine on the second floor of the hospital of Shanghai Jiaotong University, which aroused the enthusiastic attention of major media on the condom vending machine in universities. Domestic authoritative media such as CCTV also broadcast a series of reports and news investigation programs on this incident. 1999 During the World Expo in Kunming, Yunnan Province in August, Jasper hung a condom vending machine in Kunming, and sent people to give people roses with Jasper at the entrance of the Expo Park, which had a strong response. June 65438+August 0999 Dalian "Jasper Gang" held a large condom distribution activity in JJ nightclub. This is the first large-scale distribution of condom products for high-risk groups in China. June 5438+September 0999 Jasper organized AIDS prevention activities in 9 provinces and cities, including Beijing, Shanghai and Guangzhou, in conjunction with health and epidemic prevention departments of various provinces and cities. The image lady of Jasper distributed 654.38 million condoms to the public free of charge. The governor of Hainan Province also participated in the condom distribution activity to show his support for this activity. 1 99965438+February From 65438+February1International "AIDS Day" to 65438+February 3, "Jasper" cooperated with local family planning committees and AIDS associations to hold large-scale condom distribution activities nationwide to advocate healthy sex life. From 65438 to 0999, Southern Weekend, one of the most authoritative newspaper media in China, published an article entitled "Condoms: The Staggering of Brand Age", which made a comprehensive report and review of Jasper's brand management, and put forward a wide and profound discussion on whether family planning products should be publicized, which had a great response and response throughout the country. In February, 2000, Xi "Jasper" invited Sun Hao, a star of performing arts, to hold a large-scale condom distribution event at the Emgrand Opera House. Sun Li's joining added momentum and influence to the event, and the scene was hot. In May, 2000, a large-scale "Jasper" condom advertisement with a width of 8.5 meters and a height of 40 meters appeared in Qiaotou, Hanjiang River, Wuhan, becoming the first condom product in China to do large-scale outdoor advertising, which aroused widespread concern and once again triggered the debate on whether condoms can be advertised. In June 2000, the "Jasper Gang" in Nanning distributed condoms outside Nanning, which had a wide influence. In August, 2000, Dongguan Jasper distributed roses and condoms to nearly 300 couples in Bailemen Ballroom, Dongguan, Guangdong, which received a strong response. At the invitation of "Sohu" website, Mr. Wang had a dialogue and discussion with "Sohu" netizens all over the country. From June 5 to1October 28, 2000, the first National Men's Health Day, Dalian Jasper and Dalian Economic TV Station held sexual partner education activities in Dalian University of Technology. Hangzhou Jasper and Zhejiang Radio Economic Station jointly held Jasper Award-winning Q&A; Chongqing Jasper joined hands with Chongqing Industrial and Commercial Bureau and Family Planning Commission to hold an exhibition in Jasper Reproductive Health Education Square. On the AIDS Day of June 5438+February 1, 2000, Jasper organized AIDS prevention education activities in more than ten big cities in China in conjunction with the local family planning commission, and presented millions of "Jasper" condoms to people. At the same time, at the invitation of CCTV and CCTV, Dr. Wang, the general manager of the company, participated in the special discussion on AIDS prevention and treatment in the columns of "China Population" and "Healthy You, Me and Him", and had a beneficial discussion with the experts and audience present. 200 1 1 A seminar on condom advertising was held in Huifang Garden, Zhongshan Park, jointly sponsored by the Sexual Medicine and Health Care Committee of China Health Science and Technology Society and the Reproductive Health Branch of China Population Society. Dr. Wang, director of Jasper Hong Kong (International) Co., Ltd. and general manager of Shenzhen Industrial Co., Ltd., attended the meeting as a representative of reproductive health industry entrepreneurs, and made an important speech at the meeting, advocating condom advertising to promote condom market brand building. In February, 20001,Beijing Jieshibang (HK) International Co., Ltd. held a press conference at Renmin University of China, and presented 3,000 copies of "The Pain of the Century-the First Complete Record of AIDS Patients in China" and 3,000 copies of "Jieshibang" singles to the youth league committees of Peking University, Tsinghua University and China Renmin University. Other book donation activities will be held in famous universities in Nanjing, Xi, Wuhan, Chengdu and Guangzhou, and more than 65,438+00000 books will be donated, which is the first time in China. 2001February 65438+4, Wuhan, on the occasion of Valentine's Day, Jasper and hundreds of flower shops in Wuhan jointly launched the activity of "Buy Roses and Send Mysterious Gifts", which was very popular for couples who bought roses. On 2001May 12, Wuhan Jasper sent a special car, accompanied by Deputy General Manager Zhang, to visit East Lake with five AIDS patients and their attending physician Professor Gui Xieen. On the same day, Jasper held a press conference in Zhongnan Hospital of Wuhan University, donated 65,438+0,000 yuan to Professor Gui for AIDS research, hired him as honorary consultant of the company, and donated tens of thousands of yuan of money and medicines to many AIDS patients. In August, 20001year, the sampling results of condom products in the second quarter were announced by the State Bureau of Technical Supervision. The quality of "Jasper" and "Happy Companion" products ranked first in imported and domestic products, and won the title of recommended products by the State Bureau of Technical Supervision. In August of 20001year, "Jasper" launched "100% quality" activities in major cities all over the country, popularized the common knowledge of condom use, introduced the characteristics of "Jasper" products, held large-scale entertainment activities and presented millions of condoms to consumers. At the same time, the "buy four get one free" preferential promotion activities were fully rolled out. On August 28th, 20001year, a colorful outdoor billboard of 100 square meters was erected on the roof of a building in the urban area of Changsha, which attracted many comments from Changsha citizens and once again became the focus of news. 2001113 the first China STD/AIDS conference in Beijing was held. The "Jasper" inflatable doll appeared at the opening ceremony and became the focus of attention. General manager Wang made an important speech at the meeting, which caused great repercussions. In addition, the AIDS prevention and treatment public welfare literary evening sponsored by Jasper will be broadcast in 1 set of gold rooms on February/Sunday, and the theme song "Floating Red Ribbon" produced by Jasper will also be released in the near future. 200 1 65438+February 1, Jasper Company distributed110,000 condoms nationwide, and held free AIDS testing, consultation, free clinic, exhibition, questionnaire survey and other activities. In Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Nanjing, Nanning, Xi, Chengdu and other dozens of cities. 200165438+On February 8th, the 4th China Population Award was announced. Carlsberg (Wuhan) Hygiene Products Co., Ltd. won the third "China Population Award" after its stepmother Carlsberg (Hong Kong) International Co., Ltd. won the contribution award at the end of 1998 because of its outstanding achievements in family planning and reproductive health industry. On April 13, 2002, Nanjing held the International Kite Festival sponsored by Jasper. At the same time, dozens of kites with the symbol of "Jasper" flew into the blue sky and competed with hundreds of kites at home and abroad, which became a landscape that the media rushed to report. On April 29th, 2002, Jasper Company conducted a one-month survey on "Sanjiu Health Network" to understand consumers' understanding of condoms and "Jasper" brand, and obtained a lot of first-hand data. On June 7, 2002, he actively responded to the attacks of his competitors on the company, changed from passive to active in a short time, and saved the company's reputation. In September 2002, the first national epidemiological survey on STD/AIDS prevention and control was organized by China STD/AIDS Prevention and Control Association and co-organized by Jasper. This survey will provide useful reference for government departments. From June 5438 to/kloc-0 to October 065438, 2002, after the efforts of many organizations and individuals represented by Jasper, the relevant departments finally decided to partially ban condoms. The person in charge of Jasper made a speech on this matter, which clarified the ins and outs of the ban and showed the attitude of the enterprise. From June 5438 to October 2002 10, Jasper cooperated with the Department of Disease Control and Prevention of the Ministry of Health and the Center for Disease Control and Prevention of China, and produced a large number of AIDS prevention and control publicity materials, including posters, three-fold pages, annual cards, etc., totaling more than ten thousand copies 165438+. Among them, the picture of Mr. Li, the first openly HIV-infected person, having a cordial conversation with Pu Cunxin, a propagandist and famous actor, aroused strong repercussions throughout the country. On AIDS Day from June 5438 to February 2002, Jasper cooperated with the Ministry of Health and distributed a large number of one-piece packages with the cover of Hong Kong film and television singer Ku Kuiji, who was deeply loved by the audience. This is the first time in China to promote condoms with the image of a star, which has aroused great concern from the society and the media and played a very good role in promoting the use of condoms. On February 14, 2003, Wuhan Jasper sent a gift with the theme of "Are you old enough for Valentine's Day" to consumers in Wuhan Yinxing Huan Yi Cinema. All men and women over the age of 22 can get a gift with their ID cards. Jasper's activity of advocating responsible sexual behavior among teenagers has been widely concerned by the media and reported by various domestic media. On June 5438+February 1 day, 2003, Jasper held a large-scale AIDS Day publicity campaign nationwide as usual. June, 5438+February, 2003, Jasper took the lead in releasing public service advertisements for AIDS prevention in CCTV, which was the first time in China to release public service advertisements in the name of condom enterprises. In February 2004, Jasper filmed follow-up advertisements for the Valentine's Day movie Baby in Love in Chengdu, Wuhan, Nanjing, Guangzhou and Shenzhen. This is the first time that condoms have been advertised in public media, which has once again attracted widespread attention. In March 2004, Jasper started the terminal packaging work in the national market. It is the first brand with unified visual image and unified terminal display in condom industry. From June, 5438 to February, 2004, Jasper once again released a public service advertisement reflecting the real life of AIDS patients on CCTV, which was also the first public service advertisement film in China. In August 2005, Jasper Shanghai sponsored a large-scale outdoor concert "Wind and Summer Music Season", which fully demonstrated the fashion connotation of Jasper brand and won the favor of many young fashionistas. In September 2005, Jasper released an advertisement on Star TV, and continued to explore the mass media advertising promotion methods of condom products. In March 2006, Jasper successfully cooperated with Ansell Limited, the largest rubber multinational company in the world. Ansell Limited held 75% of Jasper's shares and became a holding company. Ansel Co., Ltd. is the second largest condom manufacturer and seller in the world, with a history of 100 years. Its headquarters are located in Melbourne, Australia and New Jersey, USA. The holding of Ansel Co., Ltd. has enabled Jasper to obtain strong financial and technical support and the strength of global resource allocation. All this, together with Jasper's superior terminal control, will surely win a more brilliant future. In August 2008, Jasper, as the designated condom use brand of Beijing Olympic Games, prepared 654.38 million condoms in the Olympic Village and distributed them to members of the Olympic Village free of charge!
perform
Jasper has been innovating and leading the market rules of condom industry in China with advanced marketing concepts. The first condom advertising company in China triggered a big discussion on condom advertising. The first company sells condoms in supermarkets and other modern channels in China. The first company in China installed a condom vending machine, which triggered a discussion on whether condoms should enter the campus. The first company in China engaged in socialized marketing of ultra-thin condoms, colorful condoms, fragrance condoms, special-shaped condoms, vibration rings, lubricants, etc ... Jasper constantly introduced the most fashionable products to China, from safety to passion.
[Edit this paragraph] Quality assurance
In order to effectively ensure the quality of products, Jasper is also fully responsible for products. In view of the phenomenon of counterfeit goods in the current market, strict anti-counterfeiting measures have been taken to prevent consumers from being infringed by counterfeit goods: first, a set of standardized and scientific distribution networks have been established, and their own offices have been set up in various sales areas, eliminating the channels for individual illegal dealers to sell counterfeit and shoddy products, so as to facilitate the investigation of possible counterfeit and shoddy products at any time; Secondly, the laser anti-counterfeiting mark is attached to the outer packaging of the product, which makes it more difficult for the product to be counterfeited; Finally, under the laser anti-counterfeiting logo of the product, there is a code uniformly printed by the company with a coding machine, which is also one of the effective signs for consumers to identify Jasper products. In addition to these technical means, Jasper Headquarters will send people to make unannounced visits to various markets every month, strengthen supervision over possible fakes, and strengthen the management of the dealer team with a strict reward and punishment system. Therefore, up to now, Jasper is one of the few imported condoms on the market that have never found fakes. In the second quarter of 200 1 2000, AQSIQ organized the national supervision and spot check of condom product quality, and the sampling pass rate was 70.0%. Among them, Jasper series condoms passed the sampling inspection with "zero defect" and won the title of "National Quality Trustworthy Product" issued by China Quality Inspection Association. At the same time, the "Jasper" series of condoms in China's reproductive health industry and STD/AIDS prevention and control field, with its good quality and effect, has become the only recommended product of China STD/AIDS Association.
[Edit this paragraph] Jasper condom type
1, ultra-thin limit
The thinnest sleeve wall is only 0.05 mm, the unique deproteinization process completely eliminates the odor of latex, and the more perfect details make the sleeve wall fit better.
2. Passion particles
The tight three-dimensional sleeve wall at the front end enhanced his stimulation, and the three-dimensional particles interested in joining brought her more pleasure.
3. Ice cold type
Add natural mint essence to taste, cool and wake up the skin and all the senses.
4, ultra-thin fashion (new)
Brand-new ergonomic toe-in design and humanized delicate touch make his feeling stronger.
5, big ultra-thin (new)
The unique big head design gives Quan more freedom to stretch and gives her richer sensory stimulation.
6, high-quality ultra-thin (star products)
The thinnest sleeve wall is only 0.05 mm, which is one of the thinnest condoms on the market at present, eliminating foreign body sensation to the greatest extent and ensuring toughness.
7. Warm floating point
Adopt special technology to design floating point distribution according to female physiological characteristics to enhance sensory stimulation.
8. Romantic ring pattern
Adopt special technology, design ring pattern distribution according to female physiological characteristics, and enhance sensory stimulation.
9, smooth and moist (star products)
The lubricant content is as high as 700 mg, which is one of the condoms with the highest lubricant content on the market at present. More lubricants will certainly make sex easier.
10, rich and colorful
The same package contains seven colorful colors, which is most suitable for you who are full of game spirit.
1 1, double protection
The tensile strength of the sleeve wall is improved, and the sex game is safer.
12, dynamic thinning
Ultra-thin quality eliminates all tension and conflict, and the tough thin sleeve wall specially designed for young people carries more strength.
13, dynamic combination
Is it the small stimulation of larger particles or the ring friction of threads? Take turns to go into battle, and the pattern is stimulating.
14, fruit combination
Blueberries, lemons, bananas, mangoes, relax and tease the senses.