How to conduct mail marketing?

Focussend teaches you that the competition of traditional retail marketing model is becoming increasingly fierce, the profit of retail industry is declining, and the input-output ratio of traditional marketing model is getting lower and lower. For the retail industry, mail marketing is a cost-effective marketing strategy. Rebecca, mail consultant of Focussend, shared the strategy of retail mail marketing: Step 1: Establish a database of target customers list, and create a mail data list is the first step of the whole mail marketing. This is a key link, and the quantity and quality of data will directly affect the marketing effect. Another important point is that you must make sure that you are doing licensed mail. Spam will not only fail to achieve marketing effect, but also affect your brand. You can get the e-mail address of the target customer through the following channels. For example, when checking out, your customers can ask them to leave an email address and tell them that if there are related preferential activities, they may be notified by email. I believe many consumers are still happy to leave their mailboxes. This way can generally get a positive response from consumers. In addition, many shopping malls will hold many large-scale offline activities during festivals, and you can attract customers by offering free prizes or other means. For the participating guests, you can ask someone to fill in the email address and other information, and draw a lottery for each guest's email address in the lottery session. In this way, you will get many people's email addresses. The establishment of target customer list database needs a process of continuous accumulation and optimization. It is impossible to build a huge database overnight, and it needs daily, weekly or monthly accumulation to maximize the effect of email marketing. Step 2: Creating Valuable E-mail The most important part of e-mail marketing activities is to find the target group and understand their needs. Only when we have a clear position can we carry out our work better. Retailers promote sales by attracting new consumers. You should think about why consumers patronize your shopping mall. Is it a way to introduce friends through friends? Or other ways, and so on. You can set all kinds of goals. Once you decide what kind of goal you want to achieve, you must take measures to plan email marketing activities around your goals. How to make more consumers spend in physical stores is the goal of retailers. Most retailers send coupons or discounts to consumers and encourage them to print coupons to physical stores for consumption. So your marketing activities can focus on how to get more people to visit your store. This viral e-mail marketing is widely used in marketing. Step 3: Choose a suitable mail delivery platform. At present, the mail marketing platforms in the domestic market are mixed. In the selection of suppliers, we should not simply consider whether suppliers have the delivery ability, but should evaluate the comprehensive service ability of mail suppliers. Mail marketing is a cross-industry integration, which requires mail service providers not only to understand the needs of mail owners, but also to provide new innovative inspiration to mail owners. Is a marketing partner. Nowadays, the competition in the retail market is extremely fierce, and market segmentation and diversification have become an inevitable development trend. Simply relying on a large number of junk database marketing is definitely not feasible. Although foreign mail marketing service providers have a strong technical platform when exploring the China market, the product user experience of foreign companies is insufficient. Focussend's mail marketing service not only has mature EDM marketing solutions for various industries, but also EDM implementation methodology for specific customers in the industry, which will help customers finally ensure the achievement of ROI. Step 4: Analyze the sent data report. After sending e-mail, it is very important to analyze the data of subsequent reports. Because you need to know the actions of your target customers and make a detailed analysis of their actions. On the mail marketing platform of Focussend, you can get a lot of very scientific data. Real-time report can view open, browse, click and return letters and complaints, and you can export the list by clicking a button. Effective e-mail address tracking can improve the delivery ability and performance of activities. These data can measure the effect of this activity and prepare for the next activity.