The appearance of shopping guides is the inevitable product of "buyer's market" and "channel economy". In fact, the "channel economy" is closely related to the "buyer's market": due to the formation of the buyer's market, the status of channel terminal distributors is increasingly prominent, so terminal manufacturers not only demand resources such as price, booth and POP, but also emphasize terminal construction and delivery capacity.
In order to maintain the terminal image and ensure the delivery capacity, factories often have to submit to the terminal business. On the other hand, sending shopping guides often becomes an effective weight for factories to force terminal businesses to make money, settle accounts and provide better positions.
Shopping guide is an important link to complete the whole sales work and realize the exchange of goods and money. The shopping guide is the key person to realize this key leap. Getting customers to pay for the company's products is a difficult process. A shopping guide must have sufficient reasons to make customers willing to buy products and make customers feel that the products he buys are worth the money.
The main responsibilities of the shopping guide:
1. Provide product information: the shopping guide should be familiar with the features, functions, prices and other information of the products sold, and can provide accurate and detailed product introduction to customers.
2. Assist customers to choose products: The shopping guide needs to understand customers' needs and preferences, and help customers choose the products that suit them best by providing professional suggestions and recommendations.
3. Answer customers' questions: customers may encounter various problems in the shopping process, such as the use and maintenance of goods. Shopping guides need to patiently answer customers' questions, solve customers' doubts and provide good pre-sales consulting services.
4. Promote sales: The goal of shopping guide is to promote commodity sales. They need proactive sales skills and communication skills to guide customers to complete the purchase and provide a good shopping experience.
5. Maintenance, display and sorting: The shopping guide is responsible for ensuring that the goods are displayed neatly and orderly, and keeping the store clean and tidy.
6. Tracking after-sales service: The shopping guide should pay attention to the after-sales demand of customers, solve the after-sales problems in time, and ensure customer satisfaction.