1, direct supply mode: Tmall Fang Hao adopts direct supply mode, and directly cooperates with real estate developers to purchase real estate projects from the source, thus reducing intermediate links and distribution costs, so the price is relatively low.
2. Platform subsidy: In order to attract more users and transaction volume, Tmall Fang Hao may provide certain platform subsidies to reduce property prices or provide preferential policies. This subsidy may be a short-term promotion to increase sales.