With the help of information system, the new marketing management mode has greatly improved the efficiency of electric power enterprises. Under the leadership of the Party Group of Power System, leaders at all levels of power enterprises and Qi Xin, a grass-roots employee, have worked together to make China's power enterprises realize the task of informatization promotion, which provides a good institutional foundation for the informatization construction of power marketing and is conducive to the long-term development of China's power marketing.
Abstract: With the deepening of China's power system reform, the contradiction between domestic power supply and demand has been alleviated. In order to promote the sustainable development of power supply and demand balance, power enterprises should strengthen power marketing and make full use of information management technology, so that power marketing work of power enterprises can be innovated and developed. Firstly, this paper expounds the present situation of information management of electric power marketing in China, and on this basis, studies the effective strategies to promote information management of electric power marketing.
Keywords: electric power marketing; Information management; tactics
1 preface
With the development of China's market economy, China's electric power enterprises are making continuous progress in deepening reform to meet the needs of national development and realize the needs of sustainable development of China's electric power enterprises. In recent years, China's power enterprises are implementing the power marketing strategy under information management, which is a wise choice in the information age, embodies the scientific and innovative marketing methods of China's power enterprises, and is an important means for power enterprises to realize management innovation and technological innovation. From the perspective of development prospect, information management of power marketing can effectively alleviate the contradiction between power supply and demand and promote the sustainable development of power, which is the concrete embodiment of modern marketing technology and has made great progress. However, because the information management of power marketing in China is still immature, there are some problems in the actual operation process.
2 the status quo of power marketing information management
2. 1 Lack of correct understanding of power marketing information management.
In China's electric power enterprises, many managers have insufficient understanding of electric power marketing information management, which leads to the inability to improve and innovate electric power marketing information management. Managers' correct understanding of power marketing information management is the basis for the smooth progress of power marketing information management, because managers are the driving force for implementing measures and an important support for the development of power marketing. However, in actual marketing activities, managers at all levels of power enterprises ignore the importance of power marketing information management. In the process of information management of electric power marketing, many managers passively accept the concept of information management and do not fully understand the construction of information management of electric power marketing.
2.2 The supply of information equipment is limited.
When using information equipment, power enterprises rely more on equipment suppliers, which largely limits the flexible use of information equipment in power marketing. Power marketing information management is a new type of power marketing method, which is not mature in China. Power supply enterprises should purchase information equipment from professional suppliers in actual operation. As a new type of information equipment, technicians and computer operators in electric power enterprises are not familiar with the working principle of the equipment, so they must rely on the equipment supplier when the equipment has problems. The working attitude of equipment suppliers in electric power enterprises directly affects the normal use of information equipment. Therefore, the supply of information equipment limits the normal development of power marketing to a certain extent.
2.3 The level of business personnel is not high.
At present, the information marketing of electric power enterprises puts forward higher requirements for business personnel, but only a few business personnel meet the talent demand of enterprises for business personnel. In recent years, with the progress of the times, information management has developed rapidly. In order to adapt to the development of the times, electric power enterprises have increased the hardware investment in the construction of electric power marketing information. However, there is a big gap between the computer level of enterprise power marketers and the development requirements of information construction. Many electric power marketers can only operate some simple computers, but they have obvious disadvantages in deeper computer application, which will affect the development of electric power marketing information construction. Therefore, the lack of experience in information hardware facilities of power marketing personnel will lead to low professional level, which is not conducive to the long-term information construction of power marketing.
3. Effective strategies to promote information management of electric power marketing
3. 1 Establish and improve the marketing information system
According to? SG 186？ Engineering requires the establishment and improvement of marketing information system within the enterprise. China electric power enterprises follow in its footsteps? Pilot first, then promote? Under the leadership of the party group of power system, leaders at all levels and grass-roots employees of power enterprises have worked hard, which has enabled China's power enterprises to realize the task of informatization promotion, provided a good institutional foundation for the informatization construction of power marketing, and is conducive to the long-term development of China's power marketing. The electric power information system breaks the regional differences among power companies, realizes the resource sharing among different power companies, unifies the management mode and business requirements among city companies, is conducive to the competitive relationship among marketing personnel of city companies, and promotes the healthy development of internal marketing business.
3.2 Reform marketing management mode
With the help of information system, the new marketing management mode has greatly improved the efficiency of electric power enterprises. Compared with the traditional marketing management mode, the information marketing management mode makes the internal management of enterprises more unified and organized, which is more conducive to the overall management of enterprises. Information system is an effective means of enterprise management. It integrates the management contents in enterprises through computer technology, classifies all the contents according to relevant management principles, and conducts orderly management in the process of marketing management, which saves a lot of human resources to a great extent, provides an effective reference model for enterprise marketing management, promotes the marketing management efficiency of enterprises, improves the management level and improves the marketing level of business personnel.
3.3 improve the marketing staff's business ability
Electric power enterprises should strengthen the capacity building of business personnel, improve the professional skills of professionals and marketers, and build a strong marketing team. First of all, power enterprises should strengthen the training of business personnel, not only to cultivate the marketing skills of marketers, but also to strengthen their psychological quality, so that they can bravely face the marketing pressure, reflect the company's stable image in front of consumers and promote their communication with consumers. Secondly, it is necessary to evaluate the performance of marketers in order to improve their marketing ability. Give corresponding rewards to well-behaved marketers and actively encourage all marketers to do their own business. In addition, the company can also consider holding marketing competitions in the company on a regular basis to stimulate the business spirit of business personnel.
3.4 Handle the relationship between the public and the public.
In the current people-oriented market economy society, all enterprises must be guided by the needs of consumers, attach importance to the relationship with consumers, establish good relations with consumers, show consumers a good image of the company, and win the recognition of consumers. In marketing strategy, we should tend to be close to users who create more benefits for the company, try our best to maintain good communication with these big customers, and absorb customers' opinions and make appropriate adjustments to electricity; For those users who often default on electricity bills, reminders and restrictions will be given when necessary. Generally speaking, power companies should establish a good corporate image among the public, so as to gain the trust of users and promote the long-term development of the company.
4 conclusion
To sum up, in view of some problems existing in the information management of domestic power enterprises, power enterprises should solve related problems in time. Because the informatization construction of China's electric power enterprises is still immature, enterprise managers do not attach importance to information management, and marketing information equipment also has certain limitations. Only by constantly improving the marketing management system and improving the marketing ability of business personnel can we improve the information management of China's power enterprises.
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