Thinking and Analysis of Corporate Culture Management Consultation

First of all, Borui Century believes that corporate culture construction is a process of "combing, inheriting, sublating and innovating" the corporate culture. The ultimate goal of cultural construction is "strategic landing", striving to make enterprise strategy more reasonable, business practice more disciplined and employee labor more energetic through the power of culture.

Secondly, the construction of enterprise culture cannot simply draft a "cultural outline", "cultural manual" and "system document" in isolation, let alone just write vivid and beautiful articles and catchy words. It must carefully deduce a set of "basic values", "system principles" and "employee behavior norms" according to the requirements of strategic or structural integration. It needs to constantly guide the members of the organization to change their values, complete systematic thinking, clarify their respective positions and due roles in the organization, and motivate the members of the organization to consciously contribute to the overall strategic objectives.

Third, the construction of corporate culture is essentially a process of self-growth of enterprises. Cultural construction should respect the history and future choice of enterprises, conform to the objective reality and regional characteristics of enterprises, and reflect the "particularity" requirement of corporate cultural construction, that is, culture should have "personality". At the same time, it satisfies the systematic structure of culture, from the core layer to the system layer to the material layer, from the mission vision to the rules of procedure to the behavioral agreement, which embodies the requirement of "universality" of culture, that is, culture is "systematic".

Furthermore, the construction of enterprise culture is a process of research summary and practice promotion, which makes culture more systematic and scientific through research and more valuable and meaningful through practice. We pay more attention to "research" and "activities". In a sense, "cultural construction process" is more meaningful than "cultural research itself". The development of cultural projects itself is the combination of research and practice.

Finally, the construction of corporate culture is a long and difficult "process". This "process" must always be enterprise-oriented, attract more members of the organization to participate, and make the construction of corporate culture a process to enhance the values or spiritual realm of members of the organization.