The first large-scale professional exhibition in our city since the COVID-19 epidemic.
The first large-scale automobile professional exhibition in China
Chongqing Auto Show, with the call of "discovering the beauty of automobile fashion", is the largest automobile professional exhibition in the central and western regions. It has been successfully held for 265,438+0 sessions, with the participation of global mainstream brands. This auto show is the first large-scale professional exhibition held in our city since the COVID-19 epidemic this year, and it is also the first large-scale professional exhibition held in China, with an exhibition area of over 654.38+10,000 square meters. * * * attracted 92 mainstream automobile brands at home and abroad to participate in the exhibition, and more than 1000 models appeared.
During the exhibition, major automobile manufacturers * * * held nearly 30 new car conferences, and nearly 500 media outlets and more than 1000 media personnel rushed to report the grand occasion of the auto show, which attracted great attention in the national automobile industry and related upstream and downstream industrial chains.
During the auto show, the 2020 China Auto Chongqing Forum was held simultaneously. With the theme of "Phoenix Nirvana-China Automobile Industry Growing in Challenge", more than 300 professionals gathered together to discuss how to revitalize the automobile market and China automobile industry.
The 2020 Chongqing Auto Show was extended from the original 7 days to 9 days, with a more comprehensive display and a more profound experience. Perfect integration of Chongqing's trend elements and automobile technology culture. Through the new cars, concept cars, new energy vehicles, high-tech devices, experience equipment, and the theme activities of automobile culture that appeared in turn, it brought Chongqing citizens an automobile summit event that integrated automobile technology and cultural charm.
Nearly 30 new cars unveiled? Intelligent new technology has become a trend.
At the Chongqing Auto Show in 2020, nearly 30 new cars were launched globally, nationally and regionally, bringing an automobile feast integrating brand value, product technical connotation and fashion charm to the audience.
FAW-Volkswagen Audi brought the brand-new A4L, Lincoln aviator officially set sail in Chongqing, Lexus' first luxury pure electric vehicle UX300e was released in Chongqing, and Cadillac joined hands with the younger and more sporty CT4.
"E into the engine? In the future, FAW Toyota Zeze EV will be released at Chongqing Auto Show, and the wisdom of Dongfeng Nissan Intelligent Technology booth is dazzling. SAIC Volkswagen's new MPV is a heavy blow, GAC Fick Jeep? JL？ Reconnaissance The first show showed youthful and dynamic charm, as well as the stunning appearance or listing of new joint venture cars such as Guangzhou Automobile Toyota Willanda, Dongfeng Honda brand-new UR-V, Guangzhou Automobile Honda Lingpai Sharp World Hybrid, Changan Ford Explorer and Changan Mazda CX-30.
Independent brand brings Changan Auchan X5 world premiere, Dongfeng Shen Feng GS national listing, BYD Korea, GAC Chuanqi GM8 Master Edition, SAIC Roewe RX5? In addition, Wuling Hong Guang mini, gateway X70? Brand-new cars, such as coupe, Dongfeng Qicheng Star, Ke Ling 0 1 Pure pro, Great Wall Gun Off-road Edition, etc., made their debut or put on the market in this area.
Tesla, Weilai, SERES, Weimar, Tucki, GAC New Energy, Nezha, Tengshi, Zero Run and other new car-making forces also made their debut at the 2020 Chongqing Auto Show. * * * More than 100 new energy vehicles have settled in, among which the new interconnected intelligent new energy vehicles intensively launched by the new car-making forces have attracted widespread attention.
At the same time, automotive black technology is also full of attraction. Intelligent technologies such as new energy formula racing, rigid body safety structure, VR virtual reality technology and full-speed adaptive cruise also appeared at this Chongqing Auto Show. Through the immersive interactive experience, the audience can intuitively display various new technologies and products, and foresee the future trends and development trends of automobiles.
Cross-border innovation of exhibitions? Promoting multi-field economic development with automobile consumption
Focusing on the automobile consumption market, this year's Chongqing Auto Show launched the theme activity of "Boldly Meeting Chongqing in June-Midsummer Carnival Season" to deeply tap the demand of automobile consumers. The exhibition site expanded from the exhibition hall to the whole city, and the exhibition scope expanded from the original automobile production and sales to automobile services and car owners' service institutions, which enhanced the gold content of the exhibition in many dimensions and expanded the service scope from exhibitors and spectators to car owners and car life services.
Stimulating the city's economic development with automobile consumption plays an important role in stimulating the city's automobile market consumption, boosting industry confidence, stimulating the growth of related industries and promoting economic development in various fields.
You can eat hot pot, smoke cars, get gasoline coupons, win free car maintenance and travel packages, and get a big gift when you watch the exhibition. Chongqing Auto Show, together with many leading enterprises, provided visitors with exhibition benefits with a total value of more than 30 million. Visitors will be presented with 50 yuan hot pot coupons when purchasing tickets in advance. The Organizing Committee will issue 65,438+10,000 50 yuan hot pot coupons to ticket holders during the whole exhibition period, which can be consumed in 500 hot pot restaurants in the city before the end of June, and there is no threshold to deduct the 50 yuan meal fee. At the same time, the organizing Committee also presented cars worth more than 654.38+ million to the audience, including Changan Auchan X7, Changan Ford Forex, Dongfeng Scenery 580 and Nezha 520? U line, Tesla Model3? *** 1 1 car, igniting the peak consumption season in mid-summer in June.
Government subsidies, brand concessions, subsidies from the organizing committee, and tripartite joint concessions have made this year's auto show the most preferential among previous auto shows. According to the policy of Chongqing Municipal Commission of Commerce, all consumers who sell used cars that have been transferred or scrapped and buy new ones can enjoy a cash-filled red envelopes of 2,000 yuan each at the auto show. In addition, every day, the organizing committee of the auto show will send out hundreds of cash coupons for car purchases ranging from 2,000 yuan, 1000 yuan and 500 yuan. There are also different discounts for individual models in different booths, and banks have also brought exclusive car purchase policies.
Multiple preferential incentives are reviving the car consumption that has been suppressed since the epidemic. During the 9-day 2020 Chongqing Auto Show, major brands sold a total of 23,800 cars.
Effective prevention and control of epidemic prevention? Appointment diversion brings high-quality exhibition experience
As the first large-scale offline exhibition with an area of over 65,438+10,000 square meters in China after the COVID-19 epidemic this year, in order to ensure the audience to watch the exhibition in peace of mind and order, the supporting service system of this year's Chongqing Auto Show was upgraded, the online ticket booking system was fully enabled, the peak of people flow was regulated in four periods throughout the day, the paperless access control system was used to reduce contact, and professional and effective health and epidemic prevention measures were equipped according to the standards. With the joint efforts of all parties, the security work of the 2020 Chongqing Auto Show was fully implemented, and the audience at the exhibition felt good, which was an important breakthrough in the normalization of epidemic prevention and control.
During the exhibition, the real-name admission of all participants in the event will be realized through measures such as the audience purchasing tickets in the real-name registration system, online booking, real-name registration of documents and portrait collection. When entering the exhibition site, strictly adopt the "five-step" admission process, namely: temperature measurement+ticket inspection+health code presentation+identity information verification-passing through the disinfection area-automatic infrared temperature measurement re-inspection-security inspection-ticket inspection to ensure that all personnel participate in the activities according to their true identities. For exhibitors and visitors from high school risk areas, according to the requirements of epidemic prevention and control in our city, a nucleic acid test report should be issued within 7 days.
The Organizing Committee is equipped with enough prevention and control articles such as masks, disinfectant, alcohol and gloves, 65,438+10,000 masks and 65,438+10,000 bottles of mineral water, which are provided to the audience free of charge at the doorman, audience consultation point and exhibition booth to ensure the prevention and control needs during the event and enhance the exhibition experience. Set up an infirmary and isolation point at the scene, reserve necessary drugs and protective materials, and do a good job in on-site emergency medical services. On-site through radio, scrolling screen, promotional film and other forms, advocate the audience to wear masks, keep a safe viewing distance of more than one meter and pay attention to personal protection.
Hundreds of police officers and more than 2,900 security guards were on the scene to ensure that cleaning staff carried out disinfection and epidemic prevention work for more than 2,200 times in the exhibition area, bringing a safe and high-quality on-site experience. About 500 people, including the staff of the Organizing Committee and volunteers from various universities in Chongqing, are distributed in all corners of the exhibition hall to provide safe and thoughtful humanized services for the audience.
The 22nd Chongqing International Automobile Exhibition has come to a successful conclusion. The 2020 Chongqing Auto Show under special background has stood the test and will become the reference standard for epidemic prevention under the normalization of epidemic situation. It will also play an important role in stimulating the automobile consumption market, boosting industry confidence and accelerating industry recovery, and make important contributions to continuing to promote the high-quality development of the automobile industry.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.