Based on the market, the planning is unique. From the market point of view, Ruili Clothing Beauty is also the first fashion clothing beauty magazine with large information and strong practicability in China, which is mainly based on pictures and supplemented by thematic mode. Its exquisite pictures and vivid method descriptions are based on the needs of readers, and after extremely serious and responsible editing and processing, they directly give readers practical guidance and are favored by the majority of female readers. Popularizing fashion by practical means, the circulation of Ruili clothing beauty increased rapidly after its establishment and soon became the first fashion magazine in China.
Take the lead in proposing the development strategy of subdividing readers. Ruili magazine launched the positioning strategy of "subdividing readers by age" in time, and published a series of publications from 1995 to 2000, namely: Ruili lovely pioneer for urban lovely girls aged 18-23; Ruili clothing beauty is aimed at young urban women aged 18-25; Ruili Yiren fashion of urban white-collar workers aged 25-35; Ruili home design for urban families aged 25-40; Re-integrating Ruili mini-series published by periodical content. Each periodical has a clear positioning, coordinated development and full bloom, and Ruili gradually forms a brand effect.
● "Ruili Clothing Beauty"
? Cui Hui's international fashion essence guides self-image building and provides the most influential clothing beauty for young urban women.
? Guide urban women to master beauty skills and provide ready-made clothes.
? Affect women's aesthetic orientation and change their lifestyle.
● Ruili Yiren Fashion
? Provide beautiful reading for urban white-collar workers' clothes and help mature femininity. Perfect integration of fashion and practicality, elegance and wisdom
? A fashion magazine to guide the beauty and life of urban white-collar women
? Encourage women to have their own careers and colorful lives.
? Enhance fashion taste, provide beautiful tips and design lifestyle.
● "Ruili Cute Pioneer"
? Focus on city girl's fashion, hot topics, emotional secrets and lifestyle, and become their spokesmen for entering the trend and pursuing their ideals.
? Special issue of popular information for young girls in the city who pursue individuality, freshness, change and fashion.
? Introduce the latest and deepest foreword fashion first, and collect the most accurate popular consumption information.
? Advocate experimentation and multiple choices, and encourage young girls in cities to fully contact with world pop culture.
● Ruili Home Design
? Advocate practical, gorgeous and comfortable home consumption, advocate humanistic care for home, promote the latest international home trends and high-quality products, and provide all-round practical home suggestions.
? Practical and fashionable home professional magazines help middle-and high-income people in cities realize high-quality home life.
? Actively advocate elegant life taste and spread excellent home concept.
I think Ruili is a style now.
MM likes this kind of magazines, and I recommend this one: Xin Wei.
I like it very much.
The following website is Ruili.