How do catering enterprises use word-of-mouth social media to expand brand influence?

The use of word-of-mouth social media by catering enterprises is one of the new ways to expand word-of-mouth influence. In this way, people recommend goods and services to friends, family and complete strangers (due to the connectivity of social media). If you care about what people think of your restaurant and you know the potential of people talking about it, use word-of-mouth social media to expand your brand influence.

1. Make compelling content

Storytelling is the soul of fascinating content; In the catering industry, every dish has a story. For example, the sunshine tomato in Caprice salad, the classic recipe of delicious chocolate cake, or the chef's own journey from cooking school to dream of catering business-all these stories are very important. In order to truly use the power of social media marketing of catering companies, these stories must be integrated into the catering content strategy. In this way, the audience becomes fans, and for catering enterprises, fans precipitate into customers.

2. Participation and relationship building

The participation of catering industry is not just "like" or "share". When a customer praises a dish or leaves a comment, it opens the door for interaction. Sincerely responding to these interactions can cultivate trust and loyalty. Actively attract audience brand interaction through social media matrix. Consumers will eventually choose brands they have interacted with to buy.

3. Opportunities to use social media matrix to cover the network

Social media platform is one of the powerful weapons in the marketing arsenal of catering enterprises. These platforms have reliable data about users' preferences, enabling enterprises to micro-position their activities.

For example, a catering company specializing in vegan dishes can target vegan communities or people interested in vegan recipes. The return on investment is much higher than that of general comprehensive advertising.

4. Monitoring, analysis and adjustment

Although the attraction of social media lies in immediacy, its real advantage lies in the large amount of data provided for brands.

Social tools provide in-depth data on user engagement, optimal release time and content performance. Many catering companies cooperate with event planners, and they also pay close attention to social media trends.

By integrating these insights, catering service providers can stay ahead of food trends and ensure that products remain fresh and meet demand.

If you know how to operate it, you can use it to sell more food and increase your income. Here we are. Guangzhou Tengxun Cultural Communication Co., Ltd., a team that can provide you with continuous service. Including consulting, planning, service system engineering, and solving a brand promotion department with one person's salary.

Guangzhou Tengxun Cultural Communication Co., Ltd., with 13 years of product promotion experience, is a scientific and technological company that provides all-round network layout planning services for enterprises in various fields, flexibly manages enterprise information content output, content delivery, brand promotion, customized personalized brand planning scheme, enterprise network optimization and other all-media services. The business scope covers self-media management, news media management, website construction management, network public relations management, brand planning consultation and suggestion, and enterprise department outsourcing management.