Share a real business model of mine on other websites about "What is an empty-handed white wolf in the market?" "Answer, hope to inspire and encourage you, my answer attracted a lot of criticism, welcome to give me advice. I admit that there are fictional elements, a lot of unreasonable wording, and the logic of writing is not meticulous. I "moved" every word without any modification, but I want to say loudly that starting a business requires courage.
In the 1980s, there was a young man from Hong Kong whose family was very poor. I forgot the specific name. I'll call it Xiao Wang for the time being. He has no education and has never been exposed to any knowledge about real estate through odd jobs. However, he really feels that the skyrocketing period of real estate in Hong Kong is coming, probably this month, but he doesn't have much money. What should I do?
First of all, after some investigation, Xiao Wang found several sets of high-quality houses developed by formal real estate companies in the nearest suburb (similar to rural houses in the urban-rural fringe).
Xiao Wang chose a number of houses. There are 10 houses in this house, with five floors and 60 square meters each. Five embryo rooms have been idle for more than a year. The market price is 20,000 square meters, and the market price of a suite is about 654.38+0.2 million. He and the manager of the real estate company selling the house are very honest: I only have 2000 yuan at home, so let's take it as a deposit. All you have to do is show me a certificate that you can't sell five houses to others in one month, and that I have the right to buy these five houses this month. The first suite is 20,000 square meters,1.20 thousand, and I need the keys to five houses. If I don't buy your house within this time limit, I will give you all the deposit, and I will bear the cost of changing the lock. Signed and sealed by both parties. The manager said: yes, anyway, my house has been idle for almost a year because it is too far away. There is no electricity, water and electricity, and there is no telephone or internet. You can handle it yourself. I don't want to rent you five rooms for a month. I don't mind you sending 2000 yuan to our company. You can't afford or sell this house, Xiao Wang. Xiao Wang still insists on signing a written agreement. After the manager wrote a legally binding certificate, both parties stamped and signed for Xiao Wang, and finally gave him five keys to the house.
Then at about 9: 00 the next morning, Xiao Wang bought five mobile phones with the last 1000 yuan from his parents, and handled different mobile phone numbers. Then I borrowed some famous brand clothes and watches from rich friends, dressed appropriately and confidently, went to a famous newspaper in Hong Kong and chatted with their advertising manager. He said: I have five houses in my hand. Please help me advertise. I want to sell it recently. How's it going? You won't lose money. Speak for yourself. There is only one additional requirement, the property information of the five suites should be advertised separately. The manager said, Mr. Wang, our newspaper will advertise for you for a week for free. Let's see the effect first. If so, we'll talk about advertising fees in detail later. How's it going? I hope you can give a lot of support to the advertising department of our newspaper and introduce rich real estate owners to advertise. The manager's mind is this: when the economy is so depressed, it is rare to meet a real estate boss to advertise (Hong Kong newspapers in the 1980 s were difficult to operate). We will help you publish the newspaper for a while. It is not good for newspapers to report too much and report too little. There's no business anyway. Then talk about advertising fees, and take a long-term view, otherwise many pages will be empty.
This advertisement makes it very clear: the average price of the location and address of the real estate is 40,000 square meters, and a 60-square-meter house is estimated to cost 2.4 million, which is non-negotiable. If you want to buy a house, you can only choose to buy it in full, no deposit, no mortgage, limited quantity and complete three certificates. The seller shall bear the notarization fee for the change of real estate agency, see the house for free, and have a shuttle bus. Finally, under the source information of each suite, five different mobile phones were left behind.
Then after Xiao Wang left the newspaper office, he contacted an unknown small decoration company through the introduction of acquaintances. Next time you come to the decoration company around 2 o'clock, communicate with the manager of the tooling department. Xiao Wang said: I now have five embryo houses, which have just been advertised in famous newspapers for a week and are ready to be sold. Your company can advertise interior and exterior windows, and I strongly recommend your company as the first choice for five-suite buyers. I don't want any kickbacks and transaction fees from your company. In return, I only ask two things: 1. Connect the water, electricity, telephone and network cable for me free of charge within one week, and don't worry about other decoration matters. 2. Let me use your eleven-seat commercial vehicles for a week free of charge, and never drive beyond the radius of 15km, and the fuel cost shall be borne by you.
The general manager of the decoration company saw that Xiao Wang talked naturally and distinguished himself, so he said, yes, it only takes a little effort to connect water, electricity and telephone network, and it doesn't cost much money or decoration. Originally, I was going to your place this week. In order to install a plumber, I had to drive my company car to work in five houses there. You can use this car for free from 9 am to 4 pm every day.
The manager's calculation is this: this is a once-in-a-lifetime first-hand customer, recommended by the owner. It is possible to meet customers face to face, and it is also very possible to decorate. The most terrible thing is that the boss can become famous without kickbacks. Where there is such a good thing, it is nothing, as long as our company decorates the house, the profit is enough. Anyway, the company has no business recently, so we have to send more people to contact the potential.
At about 10 the next morning, Xiao Wang went to a well-known real estate agency. This real estate agent has a good reputation and is famous for its high efficiency and strong sense of responsibility, but the price is very high. Xiao Wang met with the general manager, and the conversation was as follows:
Xiao Wang: I have five suites and went to a well-known newspaper for a week to advertise. You can see my list in famous newspapers on your desk. If you don't believe me, you can call the number above to verify. And also contacted the decoration company, because my house began to pick up water and electricity, telephone, network cable and other tasks for a week today. Therefore, you may have to apply for three certificates in the near future and need to change them. Can you send a special person to serve me this week? I can offer a price 20% higher than the market price to do it. what do you think? There's only one requirement. Come on.
The manager said: I don't need to verify. As you know, our company is one of the top companies in the industry. It is difficult for me to take out an employee to apply for a change certificate. Besides, our charging standard itself is 20% higher than the market price.
Xiao Wang said, let's do it. Manager, don't embarrass me. I am in a hurry, too. Why don't you make an offer?
The manager said, well, I think you are so sincere, so just say it. You can accept what you think, and you can't find another home. You bear an employee's salary for two weeks, and the charge is twice the price.
Xiao Wang said: No problem, then how do you ensure the timeliness of employees?
The manager said, send him a special car, and I'll tell him to stop all the business and hand it over to others. But you must pay a deposit of 20% of all expenses and sign an agreement.
Xiao Wang said: I have invested cash in the house. How about I put my watch here (at this time, Xiao Wang has no money and only uses his friend's watch as collateral)?
The manager looked at the value of the watch, which was about 1 10,000 pounds, and then said, OK.
Xiao Wang thinks like this: handling and changing three certificates is the key to the success of the whole house sale, and I can't delay it. I really don't understand this business. I'm a layman. I sell a set of cash, and someone must accompany me to the real estate company to buy a house and register it in my name, and then quickly do the follow-up process of changing it to someone else's name. It must be reliable and feasible, and all the money is taken. Only by burning the boat can it last.
In the afternoon, Xiao Wang waited anxiously all afternoon, but no phone call came in. On the third day, from about 10 in the morning to 3: 00 in the afternoon, calls kept coming into the five mobile phones he just bought, and Xiao Wang had no time to answer the phone at all. Customers flocked to see the house. Xiao Wang * * * pulled five groups of people from the city with the commercial vehicle of the decoration company. About 50 people have seen the house, and they are deeply impressed by the busy figure and enthusiastic service of the employees of the decoration company.
Xiao Wang has hardly had any in-depth communication with customers. He just accompanied the customer, opened the door of five suites, and then repeatedly stressed that the housing is limited, only the full payment, the three certificates of housing quality are complete, and the water and electricity network has been connected. This is the nearest house in the city, only five kilometers, and it will rise sooner or later. After this village, there is no temple, and it won't be long before it rises to the average urban price of 5. 1 1000 square meters.
After this experience, the customers who look at the house probably think so: 1. The room type, orientation and basic information are all qualified, and water, electricity, internet and telephone are also connected for us free of charge, as well as professional shuttle service, which gives people a sense of peace of mind and narrows the distance with customers. Although this geographical location is on the edge, it seems that the price is on the high side, but it is close to the urban area and relatively clean, and there is indeed the possibility of rising. The prices of several suites here are similar, which means they should be close to the market price in this area. There are so many people looking at the house that everyone wants to buy it. There is a market demand, and it is now or never, which unconsciously increases the desire to buy. 4. The decoration company has moved in, giving people the illusion that there is a house being renovated. The style introduced by the designer is also very good and the price is quite advantageous. It is really convenient to buy a house, and it also supports the decoration company and enhances the desire to buy. 5. All cash also has the feeling of hunger marketing. Whoever pays first gets the house.
At noon on the fourth day 1 1 or so, a middle-aged lady finally gave the full amount to Xiao Wang. He is mainly used for investment and old age prevention, and does not intend to decorate. At about 3 pm, I sold another house. Those are two young people who are going to get married next year. The family urged them to get married and raised 2.6 million for them. They can't afford to buy a house downtown. It's too expensive. I don't want to pay the mortgage. I'm too tired to decorate here after I pay it back. It's close to the city, and I'm glad to pay it off in full. I signed a decoration agreement with the decoration company, paid a deposit, prepared to buy a house and then decorated the house. However, after the customer paid, he urged Xiao Wang to go through the formalities of transferring the three certificates, and then he immediately called the production agent and quickly sent a special car to go through the formalities of changing the three certificates. On the same day, with the help of the real estate agent and the manager of the real estate company, all the formalities were completed efficiently. Naturally, the rich Xiao Wang successfully redeemed the watch mortgaged by the real estate agent, and returned all the clothes and pants together with the watch to the rich friend, and paid all the agency fees totaling 20,000 yuan.
On the fifth day, there were still many people coming to see the house one after another. The news of the successful transaction of the two houses has been known by the people of the new viewing group. On the same day, three households in the 70-to 80-person viewing group also successfully traded with Wangda Jr. at about 2 pm that day and handled three certificates, and signed two sets of decoration agreements with the decoration company. The manager of the decoration company was very grateful to Xiao Wang for his help and saved a decoration company that was about to close down, so he gave Xiao Wang 20 thousand yuan, which was equal to the real estate agency fee. On the sixth day, the real estate manager who sold the house looked at the three houses that were already being renovated with regret and wondered how the poor boy had sold such a high-priced remote house. In the following months, with the rise of urban housing prices, the source of these five suites rose to more than 50,000 square meters, which verified Xiao Wang's housing price forecast.
This process lasted for five days. Of course, the "scheming" Xiao Wang carefully laid out the whole chess game, from a poor man with only 3,000 yuan of all his possessions to a millionaire with a bank of 6 million. A myth was born, and now he is a billionaire.
Many things happened in the 1980s. Don't look at problems and explain things from today's perspective. Some of them were invented by myself. Please forgive me. Don't explain Xiao Wang's inspirational story with the idea of "the right place at the right time". Instead, we should learn from Xiao Wang's smart vision of overall planning, his ability to systematically integrate the required resources, his firm and sincere attitude of communicating and negotiating with others, and his "courage" that others dare not do.
Don't think you really have empty gloves. Xiao Wang, whose learning ability is amazing, began to support his family and pay off his debts after dropping out of junior high school. His father lost a lot of debts by gambling. During the 10 years of continuous odd jobs, I have accumulated certain social experience and personal ability. The habit of keeping a diary and self-reflection, and the habit of reading newspapers and books every day are all things he accumulated before his success. Invest diligently, grow and accumulate, and don't extinguish that passionate heart. "You with entrepreneurial courage" will also become "the second Xiao Wang".