Participants agreed that the development of China's cultural industry has entered a period of great historical opportunities, which has created favorable conditions for actively promoting the development of private cultural enterprises and their industries. Private cultural enterprises are an important force to promote the development of cultural industry, and the continuous development of private cultural enterprises is the key to the rapid development of Harbin's cultural industry.
Private entrepreneurs have said that under the new historical conditions, we should strengthen our confidence, seize the opportunity, take advantage of the situation, accelerate the expansion of private cultural enterprises, and make contributions to the construction of "three suitable" modern civilized cities. The person in charge of the relevant departments also said that efforts should be made to create an excellent development environment for private cultural enterprises, form a joint force in the whole society, and promote the great development and prosperity of Harbin culture.
Follow the trend and let the butterfly fly higher and higher. Zeng Qingrong, chairman of Harbin Song Lei Group.
In XX, Song Lei Group made strategic adjustment and decided to enter the cultural industry. We believe that as long as we choose the advantageous projects, we will make them bigger, make them into first-class cultural products that can represent the direction of advanced culture and go global. According to this goal and thinking, we set up Song Lei Cultural Industry Group in Beijing, invested in the construction of a music industry base that meets international standards in China, and invested in the rehearsal of China's musical Butterfly.
When Butterfly won the highest prize in the second international music festival held in South Korea-the special prize, and Harbin was officially awarded the honorary title of "China Music Industry Base" by the Ministry of Culture, we felt the precious harvest of investing in the development of cultural industry, and also felt the joy of contributing to the development of the city and returning to our hometown.
In order to fully amplify the magical effect of butterflies, Song Lei Group will increase investment, implement the combination boxing of cultural industry development, set up Harbin Song Lei tourism culture communication agency, and build Harbin tourism culture brand; Restore Harbin dinner theater and provide elegant cultural and leisure music venues; Join hands with universities to establish Harbin Song Lei Conservatory of Music and Art..
Perfecting the Environment and Creating Excellent Advertising Talents Pan Yang, General Manager of Hairun International Advertising Company
As a leading enterprise in Harbin's advertising media industry, Hairun International Advertising Communication Group has created legends of "Harbin Medicine Phenomenon" and "Northern Medicine Phenomenon" in the history of Harbin's economic and cultural industries. "Harbin Medicine" and "Northern Medicine" are not only pioneer models of drug marketing, but also a torrent of economy and culture.
After more than ten years' efforts, Hairun has deeply understood the truth that "a good environment attracts and cultivates talents, and talents will further create a superior environment". We should establish and improve the training mechanism of relevant professionals, promote the growth of professionals, and then promote the sustainable development of the entire cultural industry. Advertising is the industry of the wise, and talents are the "first capital" of advertising. However, in the seemingly huge advertising industry, there are limited middle and high-end talents, and it is difficult to popularize the qualification certification of advertising practitioners, which leads to unsatisfactory social status and quality of life of advertising practitioners. Advertising is like this, and so is the whole cultural industry. This requires our private cultural enterprises to create a mature and perfect industrial environment, so that people can fully display their talents and have the opportunity to learn and hone.
Tong, the general manager of Harbin Tonglida Performing Arts Company, enhances international influence through internal and external training.
Since its establishment, Harbin Tonglida Culture Development Co., Ltd. has always adhered to the strategic policy of maintaining one or two large-scale activities in this city, establishing cultural performance topics and investing in foreign performance markets in a timely manner. We not only held a superstar concert in Harbin, but also held a Andy Lau concert in Zhengzhou across regions, which laid a good foundation for improving the company's popularity.
The key to establishing a cultural enterprise and entering the cultural market is to start the cultural industry. Although we are a local cultural enterprise, our business is not only based on holding large-scale projects in China. In XX, we invited Russian professional performing groups to perform in Shang Yan, China. In XX, the company jointly invested with the provincial acrobatic troupe, cooperated with the international operation of the American special project company, and successfully operated many performances in the United States for two consecutive years. ,