I. Analysis:
The so-called consultation participation in decision-making means that the organization's public relations personnel should provide information and intelligence to the decision makers, and at the same time, put forward one or more reference suggestions in time according to the external situation, development trend and their own situation, and make judgments and choices according to their own professional standards as the basis for organizational decision-making.
It mainly includes: making suggestions on the business philosophy and development strategy of the organization. Put forward suggestions on the image construction of the organization. Give advice according to social and market trends.
Second, the definition of * * * relationship:
Public relations is also a new major in higher education in China, offering courses ranging from junior college to undergraduate and up to master's degree. There are many definitions about the relationship between the public and the public. Generally speaking, a social organization uses communication means to form two-way communication between itself and the relevant public, so that the two sides can understand each other and adapt to each other.
It reflects that public-private relationship is a communication activity and a management function.
The role of public relations:
1, transmitting information.
In modern society, the transmission of information is becoming more and more rapid, extensive and diversified. Public relations transmits the information of organizations or individuals to the public through various channels and media, including news release, social media and public relations activities. In this way, the public can better understand the development of the organization, the advantages of products and services, and social responsibility.
2. Build trust.
Building trust is one of the core goals of public relations. The public's trust in organizations or individuals directly affects their choices, such as buying products, supporting activities and joining organizations. Public relations establishes a trust relationship by establishing a transparent, honest and responsible image, providing true and reliable information, actively interacting with the public.
In this way, the public will be more willing to cooperate with organizations or individuals and have a positive attitude and behavior towards them. Third, the role of public relations lies in shaping the image. Image is the overall impression and cognition of an organization or individual in the public mind. Public relations actively plans and implements image-building activities, including brand promotion, publicity activities and social responsibility. , shaping the image of an organization or individual.
A good image can enhance the public's trust, recognition and goodwill towards an organization or individual, thus enhancing its competitiveness and popularity.
3. Solve the crisis.
Crisis is an unexpected event or negative impact that an organization or individual may face in the course of business operation. In the face of crisis, public relations should take timely and effective communication and handling measures to reduce the negative impact and restore the reputation and image of organizations or individuals.
Public relations can convey correct and objective information to the public through open and transparent information transmission, crisis public relations strategy and media control, thus maintaining the stability and healthy development of public opinion.