After the education and training industry ushered in the "earthquake", another industry began to face strict policy constraints. That's right! It is the housing agency industry.
According to the screenshot of online transmission, it may be stipulated that the agency fee for housing transactions should not exceed three times the local social wage. In this way, the once expensive agency fees of hundreds of thousands or hundreds of thousands no longer exist.
However, according to the confirmation of all parties, there is no official announcement yet. The screenshot content is likely to be a rumor.
Some media have asked well-known intermediary companies such as Chain Real Estate, Zhongyuan Real Estate, I Love My Family, and 58 Anjuke to verify this matter, and they all got uninformed responses. Chain Real Estate also responded that "everything is subject to the release of government information".
Judging from the actual situation, the relevant practitioners have not been rumored and feel at ease. Instead, I feel more nervous. After all, the limit of "three times" is unlikely, but what about "five times"? How about "seven times"
Any shackles will have a great impact on the industry.
What's more, under the general trend of the whole property market regulation, real estate agents themselves have various risk factors. Many intermediaries have indeed become the promoters of real estate speculation. Once we really want to make great efforts to rectify real estate speculation, it is hard to say that several intermediaries can really "stay out of it."
Then, why is the industry so sensitive to the charging standard of agency fees? Here, we must first understand the current situation of intermediary charges.
According to media interviews, in first-tier cities, the common housing transaction agency fee is about 3% of the transaction price. Different enterprises not only charge different fees, but also different fees for buyers and sellers, but they are generally at the same level.
Therefore, if a house sells for 5 million yuan, the extra agency fee may reach as much as 6.5438+0.5 million yuan. What if it is calculated according to three times the social wage?
According to the inquiry, at present, the average social wage in China does not exceed 7000 yuan, and in Beijing, where the wage level is relatively high, the average social wage does not exceed 10000 yuan. According to this algorithm, then the intermediary can only get an intermediary fee of no more than 30 thousand yuan.
1.5 million compared with 30,000, which is such a big gap. No wonder the industry is tense in the face of possible policy changes.
But then again, the screenshot that caused the impact clearly named a company. This cutting-edge enterprise, which aims to build an "intermediary-free Internet trading platform", claims to charge a fixed service fee of 6.5438+0.99 million yuan, which can be said to be "cabbage price" compared with traditional intermediaries.
In fact, the idea of a similar proposal has long existed. Many netizens said that the country can introduce a unified real estate transaction platform, so that buyers and sellers can directly connect online, eliminate the existence of intermediaries, and make procedural changes directly through platform transactions. Wouldn't it be better?
And this company seems to be taking this route. But does this mean that traditional intermediaries will soon be abandoned by the market?
In my opinion, absolutely not. Because there is a ready-made example, that is, the once popular "used car trading platform". Many people will be deeply impressed by the advertisement of XX used cars. With the high-frequency advertising, the used car industry has also experienced great fluctuations.
However, in the end, the development direction of things did not follow the expected track. Judging from the actual transaction situation, many car owners report poor platform protection. Although they claim not to make the difference, combined with various service fees, they add up to higher than intermediary dealers. Finally, enterprises absorbed several rounds of financing with the concept of the Internet, leaving the market with a chicken feather.
Similarly, even used cars with low value have many problems. Then for the sale of houses, we naturally need to be more cautious. The existence of intermediaries can also help buyers and sellers avoid some unnecessary risks in a sense.
After all, high agency fees should bring high-quality services. So the key to the problem is not whether to charge agency fees, but how much is appropriate.
In fact, housing agency is a very typical service-oriented industry, and it is also an industry with poor information. Intermediary personnel collect housing information manually, personally lead customers to see the house, help with the formalities, and pay the actual labor costs.
Moreover, due to the long transaction process, many intermediaries often need 2 or 3 months to operate the transaction. If we look at the time cost, there are still many uneconomical costs.
However, the problem is that, due to the high housing prices, there are obviously many hidden dangers in the way of charging intermediary fees according to the proportion of the transaction price, which has also become the reason why intermediaries have become the target of public criticism in many disputes.
I have always believed that there is no original sin in the industry itself. Whether it is real estate or housing agency, they exist to make people live better, but because the momentum of real estate speculation is too fierce, it is tantamount to putting the whole industry on fire.
Or, take this opportunity to really cool down the intermediary!