It originated in Europe and refers to simple, fast and light food. Later, it evolved into a healthy attitude towards life: eating nutritious food with low fat, low calorie, low sugar, low salt, high fiber and refusing to bring a burden to the body. Because it advocates a simple, comfortable and healthy diet concept, it is gradually accepted and developed by more and more people in China.
According to Mr. Qin Laite, at present, in the China market, there are usually two different demands that drive consumers to choose meal replacement: some consumers who are busy eating want to "solve a meal efficiently" and some consumers who are worried about obesity want to "manage their weight" through a low-calorie diet.