The biggest feature of Qianchuan is the integration of the original huge engine and DOU+ two delivery scenarios, allowing merchants to complete the marketing and promotion needs of multiple platforms through one-stop integration. You don't have to put different scenes as before, you have to log in to different accounts.
In addition, in the past, in the huge engine, it was more inclined to support the promotion of "strong marketing and weak content", and in DOU+, it was more inclined to support "strong content and weak marketing", integrate huge traffic and expand the traffic pool.
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Every Tik Tok, live broadcast room and shake shop has people who can find a match in Tik Tok algorithm. The more data the system captures, the more stable the optimized delivery effect will be. For the friends of live broadcast operation, it takes a long or short transition period from the previous FEED and DOU+ delivery to the Qianchuan delivery system.
1. Identify target users and lock in accurate traffic.
The most important node in the incubation process of live broadcast room is the success of casting. On the one hand, the portrait of the crowd in the live broadcast room matches the target audience of the product very well, on the other hand, the data of traffic exposure, fan interaction and order conversion in the live broadcast room have reached a relatively stable level. Especially for some high-flow products and live broadcast rooms that subdivide vertical products, the accuracy of traffic is not much.
2. Test the delivery plan and compare the effect data.
As mentioned above, each studio has its own different characteristics, and some delivery strategies that are effective in other studios may not be effective in changing the studio. Recently, I have also received many inquiries from customers, such as whether it is better to broadcast live with pictures or short videos, whether it is better to broadcast live in segments or live for ten hours a day, whether the release speed is better as soon as possible or even, and so on. For these problems, we need to constantly try and summarize in the live broadcast room.
The delivery of the live broadcast room is a process of continuous optimization. In the future, with the change of platform users' behavior habits, it may be found that the original effective delivery strategy is losing its effectiveness. If you want to use paid traffic to incite free traffic, you need to understand that you are at the forefront of the platform ecology like users.