For China, porcelain is a business card, and Shiwan Ceramics is a business card of Foshan Ceramic Production Base. Liang, whom we want to mention today, is the founder of Hongyu Group, a well-known ceramic group in Foshan, but this boss worth 654.38+0 billion is very mysterious.
It is reported that there is little information about Liang on the Internet, and even his age and education are unknown. I only know that he is a successful entrepreneur and the founder of Hongyu Group. So what kind of entrepreneurial story is behind this boss? Listen to me carefully.
First, Hongyu Group's porcelain making business
1977, the mysterious rich Liang founded Guangdong hongyu ceramics co., ltd, mainly engaged in the production of ceramics, which is the predecessor of Hongyu group today. Guangdong Hongyu Porcelain Co., Ltd. started from a factory specializing in producing square bricks in Shunde.
Although this factory was humble at first, the success of Hongyu Group today is inseparable from the technology of this brick factory. Hongyu Group also established itself in Foshan, Guangdong Province, where the porcelain industry is highly competitive, by virtue of the self-developed technology of "high-temperature rapid naked firing".
Later, Hongyu Group became the sales champion of the porcelain industry with its advantages of large square brick output, low energy consumption and high cost performance, and occupied 35% of the porcelain market at its peak.
Some people say that Liang's current net worth is only 1 1 billion, because his Hongyu Group is not listed. If it goes public, why worry that his own value will not reach 1000 billion? Although this statement is exaggerated, it is not unreasonable. After all, Hongyu Group's porcelain products account for 35% of the national porcelain market, and it is the monopolist of the porcelain industry, which has been in an invincible position in the world.
Second, innovate the market positioning of porcelain manufacturing products.
The long-term and stable development of any enterprise is inseparable from the blessing of innovation, which can promote the development of social productive forces, as well as the ancient industry of porcelain making. Only by constantly bringing forth the old and bringing forth the new can things keep their vitality in the long river of industry development.
Liang clearly understands this truth. Besides hongyu ceramics, Hongyu Group also produces four other brands of ceramics, namely Tao Hong Ceramics, Camia Ceramic Tiles, Wells Ceramics and Yite Ceramics.
The marketing directions of these five kinds of ceramic products are not exactly the same, and different positioning is Liang's original intention. This practice is more conducive to broadening the sales scope of ceramics, extending the industrial chain of ceramic products and innovating the production methods of ceramics. Later, these five ceramics also achieved excellent sales results in their respective market segments.
Third, use the star effect to increase publicity.
For an enterprise, advertising is an indispensable part in the marketing process and an indispensable means to recommend enterprises to consumers. When it comes to advertising, the most powerful publicity is the "star effect".
Stars have a strong fan base. Throughout the well-known brands, the invited spokespersons are almost all stars or traffic that have recently exploded on the Internet. The purpose of this is to use the powerful flow of stars to promote their products. For example, Blue Ocean House invited Jay Chou, a famous pop singer, to endorse it, and that endorsement also earned enough popularity.
The star effect can be said to be immediate. In 2003, when the marketing center of "hongyu ceramics" Foshan headquarters opened, Liang invited famous movie stars such as,, etc. to attend the opening ceremony, which played a great publicity role.
Fourth, the company diversified development.
While Liang successfully managed Hongyu Group, he did not stop there, but took a fancy to another profiteering industry-real estate investment. For Liang, who succeeded in starting a business, money is not a big problem at all. As early as 2007, Hongyu Group successively developed real estate projects in Foshan, Guangzhou and Shanghai.
The famous real estate projects developed by Hongyu Group include Yunjinghui, Hongyu Building and Hongyu Plaza. However, Hongyu Group's road to market diversification did not stop there. In 2020, Liang became the largest shareholder of HKUST Jieneng Company. At this point, from the porcelain industry to the real estate industry and then to the coal gasification equipment manufacturing industry, we can find that Liang's entrepreneurial span is great, but he can make achievements.
Today, Hongyu Group is no longer just making porcelain. Now Hongyu Group is a compound group mainly engaged in ceramic manufacturing, supplemented by real estate development and cultural and creative tourism industry. Being able to make the company so large and comprehensive is enough to see Liang's outstanding talent in the field of entrepreneurship.
Fifth, low-key and rich
For the vast majority of people, if they can achieve such achievements as Liang, they must hope that more people will know that they are better. But Liang didn't mention his achievements at all. Maybe the richer he is, the less he looks down on fame and fortune.
Liang is undoubtedly a mysterious figure. It is obviously unreasonable for a successful entrepreneur like him to check his age and education because there are few entries on Baidu. There is only one reason for all this, and that is that Liang did it on purpose.
He is a low-key person and doesn't want too many voices from outside to disturb his life. Like porcelain that needs to be fired in a porcelain kiln, he glows silently. When others find out, Liang has become a phoenix in Yi Long.
summary
According to the above, we can easily see that Liang's success is not accidental, but the result of the right time, the right place and the right people. For the porcelain industry, being in Foshan, a place with a long history of porcelain making, saves a lot of problems in the process of porcelain making, and the skills are mature, and the porcelain products produced are also exquisite and excellent.
In addition to excellent raw materials and superb technology, Liang's innovative vision also contributed to the success of Hongyu Group. The five porcelain brands launched by Hongyu Group cover almost all the details of the porcelain product market, which not only improves the market share of Hongyu Group, but also extends the industrial chain of the porcelain industry.
Coupled with the effect of late publicity and Liang's long-term vision of diversified industries, when Hongyu Group was quite successful, he set foot in other industries and expanded the business scope provided by Hongyu Group, which is also the embodiment of Liang's market vision. With the right conditions, Liang's success is expected.