What does the personal finance department of a bank do?

Personal financial services of banks refer to services such as deposit, loan, payment and settlement provided by commercial banks to individual customers. Mainly responsible for handling personal financial business for customers, including: various commercial loans, credit cards, wealth management products, precious metals, stock funds, etc. Banks use the advantages of financial knowledge, professional technology and extensive information resources to provide customers with all-round and personalized financial services according to their financial situation and specific needs. In addition to providing general information consultation, we also use various financial management tools, such as savings, financing, bank cards, personal checks, safes, insurance, securities, foreign exchange, funds and bonds. And put forward a suitable financial plan to guide customers how to arrange their own income and expenditure, and realize their personal ideals and goals through the optimal allocation of personal assets.

Personal banking mainly includes the following contents:

1. Personal debt business, including various deposit businesses such as local and foreign currency savings and financial bonds issued by banks.

2. Personal loan business refers to short-term and long-term loan business provided by banks for individuals. It mainly includes certificate of rights pledge loans, personal housing loans, personal durable consumer goods loans, personal housing decoration loans, personal student loans, personal automobile consumption loans, personal medical loans, personal travel loans, personal line loans and so on.

3. Personal payment and settlement business mainly means that banks rely on demand deposit accounts and use settlement tools to provide individual customers with settlement services such as consumption, transfer and remittance except deposit and withdrawal, so as to realize the transfer and settlement of customers' monetary funds.

4. Agency business means that banks use their own business outlets, settlement networks and other resources to provide customers with various agency, distribution or wealth management services, including withholding and remitting various expenses paid by residents in their daily lives and paying employees' wages on behalf of enterprises and institutions.

E-banking refers to the convenient and quick self-service provided by banks by using advanced electronic technology, including online banking, telephone banking, mobile banking, TV banking, self-service banking, atm(cdm) and pos.

6. Personal investment and wealth management business refers to the deeper financial services provided by banks to specific customers in order to manage their assets, liabilities and other finances more reasonably and effectively. Including reasonable arrangement of expenses, reasonable investment, insurance, housing and other real estate and other non-governmental financial issues.