1. Make the website have marketing function, which is beneficial for customers to convert and send inquiries. Corporate marketing website and image website are completely different concepts. Image website is a business card of an enterprise, which reflects an image of the company. The marketing website is completely different, and its ultimate goal is sales. Therefore, Bian Xiao thinks that a website with marketing function is a website to help customers transform and send inquiries, which is the real demand of commercial enterprises.
2. Make the website conform to the application habits of enterprises. Based on the research of B2B platform and websites of well-known foreign enterprises, this paper summarizes the website contents that foreign customers pay attention to and the favorite shopping mall website construction style, and integrates them into their own experience. In the background of the marketing website, you can easily add product information, enterprise qualification documents, product technical documents, customer comments and other content that can enhance the trust of potential customers. The system takes into account the flexibility according to the characteristics of the industry, and can adjust the column content, modify the column name or choose which columns to display in the foreground according to the actual situation. Moreover, through the unique background statistical analysis system, you can fully control and understand the promotion situation, further adjust the promotion strategy and direction according to your own situation, and at the same time carry out long-term effective maintenance and marketing for customers.
3. Make the website meet the requirements of search engine optimization, make use of the inclusion rules of search engines, and rank with search engine optimization technology. From the aspect of shopping mall website production, it is very important to rank from three aspects: website structure (like people's appearance), website content (like people's knowledge and talent) and important website links (like people's external social relations).
4. Let the website focus on guiding visitors to trust and initiate actions, and guide visitors to pages with consultation and inquiry through process optimization and visual habit research, so as to promote the inquiry behavior of potential customers as soon as possible. The structure and content of enterprise marketing website should not only meet the requirements of search engine optimization and original product display, but also pay attention to improving the trust of visitors, so that buyers can feel that they are visiting the website of a powerful and reputable enterprise, which is easy to be favored by buyers, because knowing the capabilities of enterprises and detailed information of products is the basic prerequisite for buying products.
Only when the e-commerce website is well built can it attract more consumers. I hope Bian Xiao's suggestion can help everyone.
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