One day in the first week of work, the store manager told me, "You have to sell to customers face to face. This is the way to improve your performance. At that time, Blanc Coffee was having a promotion, and a customer came to the store. I introduced this promotional product to him stiffly and unnaturally. The manager told me, "He's here to repair the refrigerator. You can do something else. "My young mind was deeply hit, but I was embarrassed to take the initiative to sell it to customers for the first time. For a long time, I didn't take the initiative to sell to customers. Later, the hot dogs in the store were promoted, 1.5 yuan/root, 2.5/ root. When customers buy hot dogs, I will say to them, "1.5 yuan/root, 2.5/ root, want two?" "Many customers will take another one as soon as they listen. The feeling at that time was that I made more money for the store. Although the money is not mine, I am still very happy. Recently, Coca-Cola, a product of Zhongcui Company, held an activity in the store: if you buy Coca-Cola products for over five yuan (including one bottle/zero coke), you will get a change wallet. On June 2nd, I went to work at 9: 00-2 1: 00. That day, I didn't sell this activity to my customers. I only give away one coin purse a day. In the evening, the manager said to me, "It's a pity that only one set was sold today. This should be sold to customers in person. "On June 3rd, I was still at 9: 00 -2 1 point. Under my introduction, I bought a bottle of zero-degree Coca-Cola and got a coin purse. I feel a little satisfied with every successful promotion team. Of course, many customers refused, and I was inevitably a little depressed, but the effect was good that day. Although there are no specific records of successful promotion groups, there are at least eight or nine groups. Face-to-face sales, my principle is to face customers directly, sincerely and not importune, and get joy from it. Conclusion 1: Face-to-face sales can improve store performance.
When I came to the store, I found that display was a science. One day, the manager asked me to put the magazine on the magazine rack. The manager said, "You can't put it like this. It's not beautiful." As he spoke, he played and played. The manager really played better than me, and it looked comfortable. The store manager often said, "Don't leave the noodles empty, that is, there is no performance." That's right. If the goods are gone, they should be replenished in time, and the inventory in the back warehouse is not replenished in time. If a customer comes to buy and says "sold out", can it not affect the performance? Once on the night shift, I was anxious to chat with my colleagues. I didn't go to the back warehouse to replenish the goods. Customers come to buy salt and look at the empty shelves. I told the customer that it was sold out. As a result, the customer left and found that there was salt in the warehouse. This incident was later discovered by the store manager through video, and it was approved in a few words. Later, because of the job transfer, the old store manager took over another store, and a female store manager came to Kang Xin. After the new store manager arrived, he made some big changes to the store's merchandise display. One of the changes: the new store manager changed the chewing gum, candy and chocolate products on the display shelf on the third floor next to the checkout counter at 1 to a layer of wet wipes, a second layer of handkerchief paper and a third layer of band-aid cotton swabs and toothpicks, and began to think that the weather was hot. The sales of candy chocolates such as M, Melissa and Nestle are not as good as before, especially those chocolate wafers packaged in red by Nestle. At present, the sales on the third floor of the display stand are bleak, and it is impossible to investigate whether the sales on the first and second floors have increased because of the change of location. Conclusion 2: Display will affect store performance.
There is a lot of work to be done in the shop, and it is trivial. Slowly, I learned what to do first, then what to do. When I first came to the store, I didn't make overall arrangements for my work, and I didn't know what kind of goods to make up. The experienced old shop assistant told me to make up the "Guandong Boiling" first and put it in the pot, so you can make up the drink while cooking. Jiang Huaiyu, a shop counselor, has repeatedly instructed me what to do first and then what to do. I often feel that her guidance is very reasonable. Although this is a very simple truth-overall consideration, I have learned it in junior high school textbooks, but I didn't realize it at first. The principle of "overall consideration" is probably the "time management" in management. In reality, I always feel that I am in a hurry and often miss something. "Time management" ability is still very poor. If I can do a good job of "time management", I will definitely be a person who works hard and enjoys life. Conclusion 3: The overall arrangement of work content can affect the store performance.
The time when I worked in C-store convenience store was a good memory of my university, which made up for the fact that I didn't have a part-time job in my university. The employees in the store are the elements that build my good memories. The work in the shop is very hard and tiring. All people who work in the store, whether full-time or part-time, have one thing in common, that is, they are willing to endure hardships. But after a few days with my colleagues in the store, I found that everyone had the problem of muddling along. In the future, I will do operation management work in Century Lianhua. Managers are a very important part of my work. How to motivate people and solve the problem of muddling along has been hovering in my mind. I hope to learn some experience from the two store managers, but I feel that neither of them has done a good job in human management. Ma, a shop assistant, is a young man in his twenties and an old bum. I think he is young but not self-motivated. One day I tentatively asked Ma Mo Lifeng, "How long will it take you to get promoted?" Ma said: "It takes a long time for people with our education to be promoted." Ma's lack of enthusiasm and pursuit is largely due to the defects of the convenience store system. Convenience stores lack a talent competition mechanism and cannot give everyone a platform to display their talents. On the contrary, constantly putting pressure on the clerk under mediocrity is not conducive to stimulating the enthusiasm of the clerk. The lack of enthusiasm of the clerk will inevitably affect the performance of the store. In addition to the lack of systematicness in the whole chain management mode, the two store managers did not do well in motivating employees. Every time there is a meeting in the city, the manager just introduces the contents of the new biweekly, and then repeatedly emphasizes the important work that never seems to be done well, and never encourages everyone. A large part of everyone's motivation is the affirmation of everyone's work, and another point is the goal motivation. Set a forward goal, for example, this month's mystery customers and visiting teams should strive to reach Grade B or above 80, and get a good comprehensive score. Naturally, the most realistic reward goes without saying-company bonus. Even if everyone's efforts don't get bonuses from the company, as long as everyone's efforts make a little progress, the manager will give affirmation and reward everyone with a lollipop, which will also increase our friendship. There is an old saying in China that "the ass decides the head". In the position of the store manager, I may have realized many problems, but I haven't found a good solution yet. I haven't reached the position of manager yet, but I always feel that there is a lack of communication between the manager and the clerk. In fact, communication can understand the ideological value of the clerk and many work ideas and suggestions. The work of the two store managers in employee encouragement and communication is not perfect, and I have not learned relevant experience, so I can only learn and explore in the management of supermarkets in the future. Summary: It's really difficult to manage a store, and the difficult thing is the manager.
It is often said that "the customer is God", and traders should not only know their own goods, but also their own customers. I don't agree with the statement that "the customer is God". In my mind, businessmen regard customers as God, and the ultimate goal is profit. Textbooks and famous economists teach us to be customer-oriented and meet the needs of customers. I quite agree with this idea. What customers need, we will satisfy them, in order to seek greater profits. Aside from the rational level, from the emotional level, knowing customers (needs) and goods makes me feel more comfortable and satisfied. At a biweekly meeting, the old manager talked about which customer in the store does what work, where the customer lives and what car he drives. How much living expenses does her mother give her every month to ....................................................................................................................., a middle school student who uses a citizen card? I don't have the ability to know customers in detail like the old manager, but I still have the awareness of knowing customers. When the store is not busy, I will communicate with customers at the cashier's desk and often ask customers how they feel about the goods. Because I can't use all the goods myself, I can ask customers how I feel. When the next customer who has never used this kind of product asks me if it's delicious/drinkable, I can answer calmly, which can stimulate and enhance the customer's desire to buy more than the sentence "I haven't eaten either". After working in the store for a long time, regular customers come to spend. When they stopped at the cashier, I knew he wanted to buy cigarettes. I can take out the cigarettes they want accurately before the regular customers speak. Customers are satisfied with my service, and many customers will say "thank you" to me. After listening to that "thank you", my heart is very sweet. Understanding customers (needs) and commodities is something I must do well in my future work.
Convenience stores need to pay attention to details. Before, I thought I was a careful person. When I came to work in a convenience store, I found that my attention to details was far from enough and I was forgetful. I'm glad I found this shortcoming at Christie's. I will pay attention to this aspect in my future work, keep in mind the work given by the leaders, be smart and don't make my superiors angry. Details determine success or failure. Grasping the details is really not as simple as I thought before.