4S shop, the full name of 4S automobile sales and service shop, is a sales shop integrating automobile sales, maintenance, spare parts and information services. Enter China from Europe from 1998. The 4S shop is invested and built by dealers, and it is built according to the standards stipulated by automobile manufacturers. The design inside and outside the shop is unified.
Huge investment, tens of millions, luxurious style, comfortable environment, can only sell single-brand cars specially authorized by manufacturers. Automobile 4S stores can provide customers with lower prices, more professional technical support and more in-depth after-sales service. 4S stores and automobile manufacturers * * * form an automobile brand alliance, representing automobile brand culture.
Reflect brand value, maintain brand loyalty, and establish the popularity and reputation of automobile brands for automobile manufacturers. Usually, a brand's 4S stores are only distributed in one area or several specialty stores with relatively equal distance, and cannot be sold across regions.
Baojun
Baojun is an independent automobile brand founded by SAIC-GM-Wuling on 20 10. Its products cover cars, MPVs, SUVs, new energy vehicles and other fields. 2065 438+2 1 2007, the text and graphic trademarks of the passenger car brand "Baojun" of SAIC-GM-Wuling Automobile Co., Ltd. were recognized as well-known trademarks in China.