1, the first is product design, that is, product structure design.
What makes you serve customers for so long, year after year? Is that we go deep into its commercial core. What is the commercial core? It is the development of new products and the design of industrial structure.
Our creativity is first of all the creativity of new products, and our strategy is the planning of product structure.
Product structure is the road map of enterprise development. So I say that enterprises are products, and the general manager is the general manager of products first.
Marketing consultation, brand consultation and product consultation come first.
2. What is the second top-level design? It's brand naming.
In brand naming and product naming, how to directly highlight the value of this brand or product through naming? It is very important to reduce the cost of brand input.
3. What is the third top-level design?
"Super symbol is super creativity" is a super symbol design.
4. What is the fourth top-level design?
The design of brand knowledge system, and finally the design of brand discourse system.
5. What is the fifth top-level design? It is a fantastic design.
A world-leading enterprise must represent the dream pursued by mankind in a certain aspect, and it will become the embodiment of everyone's dream in this aspect, so everyone's eyes are focused on it, and its every move affects this industry and this society. So what kind of dream incarnation is our design for every customer and enterprise? Can such a design become everyone's dream?
6. What is the sixth top-level design? It is the design of brand culture.
What is brand culture? Let's talk about what culture is first. Culture is the sum of material wealth and spiritual wealth formed in human history, or specifically, spiritual wealth. Then, to build brand culture and design brand culture is to popularize and symbolize the ancient culture formed by human beings for tens of millions of years, add it to the goods owed, add it to our brand, spread it out and sell it.
This is our definition of brand culture.