What are the product profit models and direct selling models?
This model is represented by Taobao and JD.COM, and the platform gains revenue by sell
What are the product profit models and direct selling models?
This model is represented by Taobao and JD.COM, and the platform gains revenue by selling goods, which is a supplement to the offline sales model and the simplest and most direct profit model. This sales model is not limited to e-commerce, but also hungry, mobike and other forms. As long as you use it, you have to charge a one-time service fee.
The characteristics of this model are:
Efficient. Users buy goods with a clear purpose, and immediate use is a common user psychology. Waiting for a few days will make some users lose patience. Therefore, direct sales must be fast, in order to solve the psychological needs of users.
High quality. Good quality and low price are the general needs of users. On the basis of reducing the cost of inventory, stores and personnel, the network has also reduced the price. But price reduction is not the standard to reduce the quality of goods, and the direct selling model must ensure the quality of goods.
Flat. The network has no borders, and the direct selling mode mostly adopts the platform mode, and the cooperation among merchants, customers, platform parties and three parties is the characteristic of this mode.
Sales model has many characteristics, such as the establishment of credit mechanism, closed-loop sales (from purchase to evaluation), commodity storage and so on.
Subcommittee model
I don't know if anyone has heard of CPS(Cost Per Sales), which is to match advertisers (businesses) with promoters, use the promoters' promotion ability to promote products, and distribute them according to actual sales results. Goods and customer service are provided by merchants, and promoters are only responsible for draining and facilitating transactions. Of course, in addition to CPS, there are CPC, which charges according to the number of clicks, and CPA charges according to the number of registered users or downloads. No matter CPS, CPC or CPA, they all use promotion to get commission.
A well-known platform that adopts the sub-commission model is Ali Mama. It can be seen from this name that Baba is a family. The founder of the platform is taobao guest. Their task is to drain your Taobao shop and facilitate the transaction. There will be a lot of profit commission after the transaction, which is the representative of the sub-commission model. In addition to this way of giving money directly, Didi taxi and Xiao Huang car OFO are also in use. For example, after you take a taxi, you will be given a coupon. As long as you share it, you can get a certain proportion of taxi tickets, which is also a commission. Your task is to share it. Another example is WeChat commercial distribution, which can form a viral spread by connecting countless friends in series. One-click distribution allows each fan to complete registration in just a few steps, quickly copy your store and promote it to his circle of friends, thus generating purchases and earning commissions.
The characteristics of this model are:
* * * and the interests of the consortium. Merchants and promoters benefit from cooperation. Promoters are responsible for drainage and promotion, and merchants are responsible for providing goods and customer service.
There are many varieties. CPS, CPA and CPC all belong to the variation of commission distribution methods, whether through transaction, registration or click, they all belong to different forms of commission distribution methods.
There is no risk. Subcontractors don't need to stock up their own goods, which has low risk and high enthusiasm. Some platforms also support multi-level subcontracting.
Viral marketing. The explosive dissemination of information is the characteristic of the Subcommittee model. Without communication ability, there is no premise for promotion. Without promotion ability, there is no basis for dividing commission.
Membership mode
This model provides value-added services to members to gain benefits. Ordinary users and members must be treated differently. "If you have money, you will earn, and if you have no money, you will earn." Members will be profitable, and ordinary users will also be profitable. For example, Netease cloud music, if you want to download high-quality music, you have to pay to become a member; Youku, if you want to watch the latest film and television works, you have to pay to become a member. There are many such membership models, such as various SAAS service platforms. You don't need to spend a lot of research and development expenses, just pay to become a member, and all the functions of the platform can be used. Such as: nail office software, Alibaba Cloud, Baidu network disk, etc. All belong to this model.
The characteristics of this model are:
Small profits but quick turnover. Small profits but quick turnover is a common feature of membership service mode, and it is generally limited for members to share the cost through the use of a large number of users.
Focus on your major. The platform side pays more attention to its own products and does a good job. Only by better serving users and making products more professional will users be retained.
Content is king. Platforms such as Youku and iQiyi attract users by providing them with valuable and high-quality content, and the product life cycle will be continuously extended through continuous provision.
Valuable. Only if it can help users, users will buy and be willing to pay for it. In addition, the service provided must be value for money, so that users feel that the cost of becoming a member is far less than the cost of purchasing this product.
Differentiated service. Different users should be treated differently, and ordinary users and members should be different. After paying to become a member, they should get higher quality service and different treatment.
Financing model
The internet industry has never lacked money, only good products. From Ant Financial Service and Didi to * * * enjoying a bicycle, every success is inseparable from the operation of capital. Tens of millions is just the beginning, and it is normal to turn from A round, B round and C round to hundreds of millions and billions of dollars. Financing is the new normal of the Internet industry. The internet needs to be burned first. From Netease and Sina in the past to enjoying bicycles today, there is a capital hand behind every platform and every product. 20 16,1~1,there were 454 financing cases in the field of e-commerce, with 188 in Angel Wheel and 175 in Round A respectively. How to turn traffic into a business model, each business has its own different thinking.
The characteristics of this model are:
Mature business model. To gain the attention of investors, we must tell a good story and have a clear business model. Business models should also follow suit. Market situation, policy situation and competing products are all successful backgrounds. Business is inseparable from the big environment and social scenes.
Product foundation. Another important factor to win the favor of investors is the status quo of products. The most difficult thing for enterprises to obtain financing is the angel wheel. Investors are most concerned about the prospects, profits and status quo of products, and most of them like to pick up ready-made ones. When the scale was small, no one paid attention. Only by making achievements, investors will flock. If you want to get investment, you must first be yourself. There are always swift horses, but there is no Bole.
Network resources. Sometimes I often think, where did Didi's first bucket of gold come from? Where did the first bucket of gold in mobike come from? I dare not talk nonsense here. However, Cheng Wei of Didi worked in Ali for 8 years before 20 12, and Liu Qing, president of Didi, and Liu Chuanzhi are a family. Hu Weiwei, the founder of mobike, is a journalist, and the media is the best platform for human resources. The wine is also afraid of the deep alley, and the network itself is the most important resource for financing.
Tripartite service mode
The wool is on the dog, and the pig pays the bill. Nowadays, more internet business models no longer pull wool from users, so that users can enjoy services comfortably and let third parties pay for us. It is not enough for the third party to pay the bill, but also to serve us well. Who are the three parties? The third party is outside Party A and Party B, the third party is outside the supply and demand side, and the third party is outside the buyer and seller. It provides services for the other two parties and gets rewards from the services. Such as property rights trading institutions, provide services for investors and project parties, and buy and sell property rights.
What does property right mean? Property right is the ownership, possession, control, use, income and disposal of property. Where there are benefits, there are transactions. At present, investors and project parties have various problems in the process of buying and selling-the real situation of the project, limited funds, complicated transaction process, difficult project inspection and so on. In the whole transaction process, it is highly hoped that consulting institutions will provide consulting services, evaluation institutions will provide effective evaluation, financial institutions will provide financial support, and trading institutions will provide transaction guarantee and transfer services. These are the most real needs of users. Where there is demand, there is service, and where there is service, there is benefit. These institutions are "pigs" who pay for the tripartite service model and get corresponding returns from the service.
Features of this model:
Strong platform matching ability. The platform needs to have a strong matching ability, position all parties well in the business model, and let all parties do what they are best at and provide services to users.
Business model closed loop. Let Party A, Party B and Party C form a complete closed loop, support each other, and give priority to the service of the third party, and get rewards from it.
* * * wins. In this closed loop, everyone can benefit from it, information is free and services are charged. To build an altruistic economic model, users must be refreshed before we can be refreshed.
Advertising mode
Most news portals are in this mode, and most of the profits of Sina, Sohu and Netease are obtained by advertising revenue. There are also many video platforms, such as iQiyi, Sohu Video and Teng Xun Video. You should watch an advertisement before watching the video.
The product features of advertising mode are:
Low threshold. Anyone can enter to watch, and the number of users is the main support of this model.
The content is of high quality. Content must be valuable, and value is the premise of attracting users. Like this self-media era, a large part of the income of every self-media person comes from advertising revenue. High-quality content can attract users better, and more users can get more profits. For example, Luo Ji's self-media person Lao Luo is the producer of high-quality articles.
There is no bottom line. In order to achieve the advertising effect, most platforms do whatever it takes. Title party, deliberately misleading drainage, vulgar content, etc. Any trick can be used as long as it attracts the eye. As long as there is IP and PV, it can be converted into glistening money.
The cycle is long. In order to achieve the advertising effect, the product must be sticky, and users are willing to stay and come here often. The advertising mode is based on the amount of IP. Without the user's stop, it loses its value. Therefore, we must produce high-quality content for a long time and increase the loyalty of users. If we want to get advertising revenue continuously, we need long-term operation and accumulation.
Precipitation fund model
Let users be willing to fill in the funds, form a certain amount of deposited funds, and use the time difference to invest to obtain income. There is a time cost in this. If the amount of funds is large and the number of users is large, it is a very rich income. For example, if Taobao wants to open a shop, every merchant must pay a certain deposit first, which forms a huge deposit fund. A large part of the income of many financial platforms also comes from deposited funds. The money put on the platform before purchasing wealth management products is the best precipitation fund with compound interest effect.
Features of this model:
Big deal. It is meaningful to have a large amount of capital precipitation, so as to find a good home for the capital side and create income.
Provide a fund pool. If the platform wants to keep enough reserve funds for users to withdraw cash at any time, the fund pool is essential.
T+N mode. Generally, real-time arrival is not supported, so leave enough time for cash withdrawal and make a good time difference. T is the time and n is the number of days. T+ 1 will arrive in one day.
Investment should be fast-forward and fast-out. In order not to affect the liquidity and timeliness of funds, the investment of deposited funds must be flexible, capital preservation, fast-forward and fast-out.
Of course, today's summary can't traverse all the profit models of the Internet, and there will be more fresh ways to play in the future. However, no matter what kind of profit model, users, content and quality are three indispensable prerequisites. Products without users are unprofitable, and users will not be retained without high-quality content. No matter what kind of business model, these three aspects will always be the basis of the profit model.
Expansion: What are the effective freckle removing products?
summary
Senile spots caused by skin relaxation and skin degradation after old age, spots and spots caused by strong sunlight exposure are a very disturbing phenomenon, and chloasma caused by deficiency of qi and blood in the body. Here, I'll introduce you to several freckle-removing products, which will happen. Many people use freckle products for treatment, men and women, old and young, freckles are common, and so on. There are many reasons for sunburn and spots, as well as various acne that is easy to grow in adolescence.
Steps/methods:
1, there must be famous brands and effective products. If you want to buy freckle products, you must remember that you can't choose cheap ones just because they are cheap, and buy some good ones. Those products will not only bring about effective improvement, but also cause various skin problems and allergies.
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3, can not contain hormones and antibiotics, pure natural plant essence series products, when choosing products, we should focus on removing scars and color marks left by spots from the roots, and everyone can choose according to their own situation. Taking the freckle removing essence containing natural substances is also non-irritating to the skin, even for allergic skin. Precautions:
It will definitely improve. Freckle removal products need long-term use. I hope the above answers can help you. When choosing, it is most important to choose the one that suits your skin according to these principles. These are the effective freckle removing products I brought to you.