First, list all the keywords that need to be done, especially the keywords that users are used to. After analyzing customers' websites, search engine shares and market targets, SEO studio needs to establish a keyword list with customers * * *. Users will search for customers' products or services through these words, and customers will also put forward the keyword rankings that need to be obtained in search engines.
2. Comprehensive customer website diagnosis and suggestions
After establishing a comprehensive keyword list, it is necessary to make a comprehensive diagnosis of customer websites, so that each page of customer websites can get a higher ranking in search engines. Comprehensive diagnosis and suggestions include the snapshot time of search engines, the speed of collection, the specific content of each page and the optimization analysis of meta-information, so that customer websites can better meet the ranking requirements of search engines.
3. Submit search engines and directories
Once the suggestions of customer websites are applied, it is necessary to systematically submit customer websites to directories and search engines. It is most important to choose high-quality directories, such as DMOZ, hao 123, etc.
4. Monthly search engine ranking report and summary
To measure the success of natural search engine optimization, we can check the previously formulated keywords through search engines. A well-done SEO studio will generally provide a baseline ranking report, which will show the ranking position of customer websites in each search engine according to each keyword.
If the customer's website is ranked by keywords, then this baseline ranking report will show the specific page number, location, and search engines ranked by keywords. In addition, a good SEO studio will also provide a monthly summary, which will show the overall progress of search engine optimization of customers' websites and discuss specific ranking schemes.
Verb (abbreviation for verb) website quarterly update
The natural goal of search engine optimization and marketing is to constantly change the display of search engines through the update of customer websites every quarter. These updates promote additional product keywords by combining search engine algorithms. Search engine optimization is not only a result, but a continuous process.
Extended data:
SEO: Chinese translation is search engine optimization. Is a way: use the rules of search engines to improve the natural ranking of websites in related search engines. The purpose is to provide an ecological self-marketing solution for the website, so that it can occupy a leading position in the industry and obtain brand benefits.
Optimization purpose:
1) With the development of the Internet, the number of websites has reached hundreds of millions, and the amount of information on the Internet has exploded, making it more difficult for people to find the target information. The appearance of search engine has brought great convenience to people to find information and has become an indispensable online tool.
2) According to people's habits and psychology, the higher the ranking of websites in search engines, the greater the chance of being clicked. Conversely, the lower the ranking, the less search traffic. According to statistics, more than 90% of the top 500 enterprises in the world have introduced SEO technology into their websites.
3) Due to the lack of professional marketing knowledge and ideas, general network companies only build websites for you from a technical perspective. The artist only designs your website beautifully, and the programmer only realizes the functional modules you require. The website made in this way is flawed and does not meet the requirements of search engines, so it needs to be fully optimized.
Baidu Encyclopedia-Search Engine Optimization