Influence of centralized purchasing policy on pharmaceutical industry
1. Due to the particularity of centralized procurement, this model is only applicable to competitive generic drugs. Therefore, the implementation of centralized procurement can promote the transformation of generic drug enterprises with certain strength from those relying on generic drug sales to those relying on innovative drug sales, so as to avoid enterprise risks.
2. The centralized drug collection organized by various countries will cover all regions of the country, which puts forward higher requirements for the product quality, capacity supply and cost control of enterprises, and enterprises will face greater competitive pressure, which is conducive to promoting the optimization and reorganization of the industry, gradually changing the situation of small scale and low quality of the industry, and promoting the scale, intensification and modernization of the industry.
3. The comprehensive development of centralized drug collection and use organized by the state will effectively promote the transformation and upgrading of domestic pharmaceutical enterprises, promote the structural reform of drug supply side, and improve industry concentration.
Industry status
Centralized procurement enables it to maintain its market share. Although the drug revenue collected by centralized procurement has declined, the company has other products to keep up, and the overall impact is not significant. For pharmaceutical companies with high market share but no follow-up heavy products in the short term, although they have gained more market share, the increment does not increase.
For enterprises with low market share and small market share, once the drugs they produce win the bid and enter centralized procurement, they don't have to worry about product sales, saving a lot of marketing expenses such as promotion and circulation. It is undoubtedly a big plus for the long-term development of the enterprise that the products of the enterprise are directly increased in volume and the market share is greatly improved. For many small and medium-sized pharmaceutical companies, it may be a good opportunity to overtake in corners.
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