August 15 Mid-Autumn Festival Theme Scheme 1 1. Purpose of the event
1. Learn about the origin and customs of Mid-Autumn Festival and learn poems about Mid-Autumn Festival.
2. Cultivate students' inquiry ability, social investigation ability, hands-on ability, innovation ability and communication and cooperation ability with others.
3. Get rich experience and positive emotional experience through various practical activities. There are many customs and forms of Mid-Autumn Festival, but all of them are entrusted with people's infinite love for life and yearning for a better life. Through this activity, students are encouraged to love life and be grateful to their relatives and elders.
Second, the activity preparation:
1, student preparation: Before class, ask students to choose their favorite study partners and form four groups freely. Each study group chooses one aspect from the origin, customs, poems and moon cakes of Mid-Autumn Festival, collects relevant information through the Internet and makes information cards.
2. Teacher preparation: collect materials and make multimedia teaching courseware.
3. Prepare 30 boxes of moon cakes.
Three. Activity program:
(A) situational import
1, the music "Flowers Full Moon" creates the Mid-Autumn Festival atmosphere. The picture showing the full moon, the 15th day of the eighth lunar month, is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. According to China's calendar, the eighth month of the lunar calendar is in the middle of autumn, which is the second month of autumn. It is called "Mid-Autumn Festival", and eight.
The fifteenth day of every month is in the Mid-Autumn Festival, so it is called "Mid-Autumn Festival", also known as August Festival and August and a half. Because the main activities of this day are around the Mid-Autumn Festival, commonly known as "full moon" and "full moon", the Mid-Autumn Festival is round and full, symbolizing reunion, so it is also called "Reunion Festival". It is our custom in China to get together with our families to celebrate the festival on the day of "Reunion Festival". Son, in order to give you a better life, your parents are busy outside all the year round. They must miss you very much every holiday, but they can't spend the reunion festival with you. Today, we hope that the leaders and teachers of primary schools, like children and your parents, care about every bit of your growth and organize this "Mid-Autumn Moon * * * Chanjuan" tea party. Children, please thank the school leaders and teachers with warm applause.
2. Leader's speech: Today's activities have been strongly supported by the leaders of our school. In spite of his busy schedule, the leaders of our school also took time to come to our activity site, and we asked President Zhang to speak to us.
(2) Legends and folktales of Mid-Autumn Festival
1. There are also various legends about Mid-Autumn Festival. Do you want to know? Who can tell us about the legend of Mid-Autumn Festival, the origin of Mid-Autumn Festival and some folk stories?
The Goddess Chang'e flying to the moon, the third legend of Mid-Autumn Festival
(3) Understand the custom of Mid-Autumn Festival: Mid-Autumn Festival is the most humane and poetic festival in the future. How do ordinary people spend the Mid-Autumn Festival?
1, lead out-eat moon cakes and send them.
The shape of the moon cake is round, symbolizing reunion and expressing family reunion. There are fillings in the cake and patterns on the surface. Patterns mainly include the moon, osmanthus tree, jade rabbit, etc. to express good wishes to the circle. Modern pattern design is different and unique. (Enjoy some pictures of moon cakes)
Teacher: Show moon cakes and briefly introduce the bone style of circular design. (symmetry and balance)
Health: Start with your hands and draw a unique and exquisite moon cake pattern. (Light music playing in the background)
Appreciation of students' works. Students explain their design intentions themselves.
If you can write a blessing to your parents on the back, your child can mail this moon cake to his parents. )
2. Mid-Autumn Festival and Lantern Festival
Teacher: On August 15, Lantern Festival will be celebrated in many places, one of which is solve riddles on the lanterns.
The moon of the fifteenth. Play an idiom (aboveboard)
Get the moon before the moon building. Guess a word (shed)
Guess another word when we meet (see)
Give a small prize to the right students, such as Mid-Autumn Festival cards. )
3. Appreciation of excellent works: August 15 is the reunion festival. Every time I miss my loved ones, the poet will miss my hometown and my loved ones through the ages. How many literati express their thoughts with poems on this day. Especially when a bright moon hangs high, it will remind us of many poems about homesickness and missing our family.
(1), display picture 1
The teacher asked, Let's have a look at this picture. Do you have a poem in mind that best suits the scene in this painting?
—— (Li Bai's "Silent Night Thinking")
Ask two students to reproduce Li Bai's poems and experience Li Bai's mood on the Mid-Autumn Festival night. (Two students perform and show, and then ask the students to recite the relevant poems by themselves. )
② Introduce the poet Su Shi:
During the Mid-Autumn Festival, Su Shi, a great poet, especially missed his brother who had been away for six years, and wrote the word "Mink Head". The first paragraph of this word is about his persistence in life (even though his life as an official is very difficult), and the next paragraph is about how he thinks about missing his brother. People have joys and sorrows, just as the moon has ups and downs. Both are natural common sense, there is no need to be too sad, but you can learn from * * * *. This kind of word-keeping education teaches us to love life and be open-minded about it. People have joys and sorrows, and the moon changes from sunny to sunny. This kind of thing has been difficult to be comprehensive since ancient times.
(4) Memories of Mid-Autumn Moon Cakes
1, let's enjoy the dragon wish in Zhou Min and Jing Wong.
Let's eat moon cakes on behalf of our family.
Before eating, we must first understand a truth. Our class is a big family. In this big family, there is delicious food. Do you want to eat it yourself or give it to others first? Who do you want to feed? I want to give it to my good friend. /I want to give it to the teacher ...)
Teacher: We should not only send moon cakes, but also send blessings and family affection. When sending moon cakes, you should say a word of blessing to each other and make an affectionate gesture. Please send moon cakes separately and send your own blessing words at the same time. Now we can leave our seats and send our Mid-Autumn Festival greetings to anyone in the classroom, hug him and bless him.
3. Children: Without the protection of parents, our wings will be fuller. Away from the care of parents, we will be stronger. Children, let's wish our loved ones peace and health, and hope that our family members can enjoy this beautiful moonlight even if they are thousands of miles apart. Finally, I wish the teachers of Hope Primary School a happy Teacher's Day and a happy Mid-Autumn Festival. I hope that the activity of "The Mid-Autumn Festival is a thousand miles away" in primary schools will end here.
4. Assignment: Please record the process and feelings of the activity in words. Students who draw well can also draw some pictures with the theme of Mid-Autumn Festival.
August 15 Mid-Autumn Festival Theme Program Class II Meeting Purpose `:
1. Learn about Mid-Autumn Festival.
2. Introduce the legendary story about Mid-Autumn Festival.
3, * * * moon cakes, enhance the feelings of classmates, teachers and classmates.
Class meeting process:
First, import
Teacher: Students, we are about to have a happy long vacation. This is a special festival, with double happiness. On the one hand, it welcomes the 63rd anniversary of the founding of People's Republic of China (PRC); on the other hand, it welcomes the Mid-Autumn Festival, a traditional festival in China. Who will tell the teacher when is the Mid-Autumn Festival in the lunar calendar? August 15 is great. Today, all the students in Class Two (1) got together and held a class meeting with the theme of "Talking about Mid-Autumn Festival and tasting moon cakes". (display media)
Mid-Autumn Festival is the most round time of the moon, and it is a day of reunion. Looking at the round moon cakes in my hand and smelling their sweet fragrance, at this moment, I believe that each of us is also happy and sweet.
Second, understand the origin and customs of Mid-Autumn Festival.
On the night of Mid-Autumn Festival, the moonlight is bright. The ancients regarded the full moon as a symbol of reunion, so August 15 was also called "Reunion Festival". When it comes to Mid-Autumn Festival, people always want to "look up, I find it is moonlight", because the moon in Mid-Autumn Festival is the biggest and most beautiful in a year. (display media)
1, Mid-Autumn Festival is a very important traditional festival in China. It has many customs. What are the customs? See who talks too much.
(Enjoy the moon, eat moon cakes, offer sacrifices to Yue Bai, and eat soybean taro) (Xiumei)
Mid-Autumn Festival is a beautiful festival, and there is a full moon in the sky, which is a good day for people to get together. Please talk about how your family spent the Mid-Autumn Festival.
"Full Moon Reunion" is a warm, harmonious and poetic festival. But there are many children in our class who are not from Shanghai, and many relatives in my hometown can't get together with you. You must miss them very much, so please ask the children to perform the ancient poems you know about missing your hometown and blessing your loved ones to express their feelings of missing their loved ones.
(Media presentation)
This story is very interesting.
In the eyes of China people, Mid-Autumn Festival is a very important festival. On this night, the family will sit around in the bright moonlight and feel the warmth of the family. The most famous legend of Mid-Autumn Festival is the Goddess Chang'e flying to the moon. Now let the teacher introduce you:
Of course, besides legends, there are many folk songs about Mid-Autumn Festival. Can someone tell us? (Students speak freely)
The moon shines and eats pies.
Don't eat pancakes
Don't eat sweet cakes.
After eating the cake, the weather is good.
Eat your meal and live a better life.
I like moon cakes. Moon cakes are round. Have a sweet bite, how can you not miss them
I hope Mid-Autumn Festival and other moon cakes can be brought to my heart.
I will take the last piece to satisfy my hunger, no matter how my brothers and sisters play.
Ah, moon cakes are delicious, whether it's belly or not. (Media presentation)
Third, share moon cakes.
We all know that good things should be shared with friends. Let's eat moon cakes symbolizing reunion with our good friends and say a word of blessing to each other.
Taste moon cakes with each other and share their different tastes. )
Four. abstract
The students learned a lot about Mid-Autumn Festival and tasted many delicious moon cakes. How happy they are! It seems that our Class Two (1) is a complete family, just like the moon in the Mid-Autumn Festival. May we help each other in the same boat, unite and be friendly, and work with Qi Xin to create a better tomorrow for our Class Two (1)!
August 15 Mid-Autumn Festival Theme Scheme 3 I. Activity Time:
20xx year x month x day
Second, the purpose of the activity:
Shenglong Supermarket will meet you in this beautiful autumn, and celebrate the Mid-Autumn Festival and National Day with you in September 1 1. Feel the harvest and mature charm brought by autumn.
Third, the theme of the event:
Have a good month, get together, give gifts and be happy again and again.
Fourth, the store furnishings:
There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brands of moon cakes, health products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.
Verb (abbreviation of verb) propaganda mode:
Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.
Activity of intransitive verbs:
Ichiji
When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most;
A. This gift certificate can be sent to 3 yuan when purchased from the designated mooncake gift box; (This coupon can only be used during the activity)
Designated moon cake varieties are:
B Health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.
Mid-autumn festival gift certificate
Class A health care products or alcohol can be deducted 1 yuan.
Class b health care products or wine. This ticket can reach 2 yuan.
Class c health care products or wine. This ticket can reach 3 yuan.
double happiness
If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:
A. Reunion Award is a prize (gift certificate and cash) that combines the words "group, circle and prize" to win 200 yuan.
B holiday prizes are gifts (gift certificates, cash) worth 65,438+000 yuan.
C. The Dragon Promotion Award is a gift (gift certificate and cash) with the value of 12 yuan.
D the hi prize is any one of the seven words "life, dragon prize, group, yuan, Qing".
The prize value is one 3 yuan mooncake gift package (before September 28th).
The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).
Award preset: a * * *100; b * * * 1000； c * * * 10000；
Seven, shopping mall layout:
Head office: about hanging flags, banners or posters at the door (mainly about Mid-Autumn Festival activities) and the layout of the exhibition area.
Chain stores: Mid-Autumn banners and flags.
August 15 Mid-Autumn Festival Theme Scheme 4 Activity Purpose:
In order to guide and stimulate holiday consumption, enhance brand image, increase sales volume, and pave the way for the listing of autumn clothes, it is planned to launch a series of activities of "homesick for the bright moon, special welcome to autumn" during the Mid-Autumn Festival (September 21-September 23).
Organizer:
Baixi Duchamp
Activity theme:
I am homesick and welcome the golden autumn with a special month.
Activity time:
20xx September 2 1 day to September 23 (spanning three days)
Scope of activities:
Baixi Shangdu (1f-5f)
Event theme 1:
Qingqing Qiu Jin Bai Xi te hui
Activity content:
50% off popular goods (from now on)
Activity details:
A. During the activity, all popular products will be 50% off (except some counters and special products).
B. Please consult the counter for specific discount information.
Activity theme 2:
Qiu Jin shopping Bai Xi you Li
Activity content:
During the activity, anyone who shopped in 800 yuan at Baxi Shangdu Department Store will receive a free Mid-Autumn Festival gift box with the shopping receipt of the day; After shopping for 1500 yuan, you can get a free Mid-Autumn Festival gift box with the shopping receipt of that day. Activity details:
A. During the activity, anyone who has shopped all over 800 yuan in Baixi Shangdu Shopping Mall will walk to the service desk on the first floor to receive a free Mid-Autumn Festival gift box with the shopping receipt of the day; After shopping for 1500 yuan, you can get a free Mid-Autumn Festival gift box with the shopping receipt of that day.
B. The shopping receipt is valid on the same day and cannot be exchanged after expiration.
C. Each buyer is limited to one copy per day while stock lasts.
D. cheating is not allowed at all counters. If found, the right to participate in activities will be revoked. Gift exchange office: service desk on the first floor of the mall Note:
1, Mid-Autumn Festival gift box = a box of exquisite moon cakes; Mid-Autumn Festival gift box set = a box of exquisite moon cakes+a bottle of red wine.
2. Each store will negotiate with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, payment will be made according to the actual number of gifts, and the expenses will be borne by the participating brands in principle, 50% each.
3. The right to interpret this activity belongs to the owner of Baixi Enterprise.
Publicity strategy:
1 5000 A4DM Southern Metropolis Daily
The flag of Mid-Autumn Festival is hung in the shop.
3. Popular posters in shopping malls
4. Outdoor posters
55,000 regional text messages
August 15 Mid-Autumn Festival Theme Scheme 5 I. Theme of the event:
Happy Mid-Autumn Shopping Festival, lucky draw every day.
Second, the activity time:
September 9-September 18 (10 days)
Three. Main activities:
Activity 1: Shopping in 50 yuan with prizes every day.
1. Activity time: September 9-September 18.
2. Activity content: During the activity, customers can exchange one lottery ticket with their credit card, and exchange 100 yuan for two, and so on. Buy more and change more. Mid-Autumn Festival lucky draw plan. Customers can participate in the circular lottery held at 6 pm every day with the lottery ticket. A lottery ticket, many chances to win.
3. Award setting:
First prize: xx automatic washing machine, 10 set per day, 10 set per day *** 100 set per day.
Second prize: xx induction cooker, 20 sets per day, 10 day ***200 sets.
Commemorative prize: a set of Libai barrel washing powder, 100 barrel/day, 10 barrel/day *** 1000 barrel.
The winner will receive the prize within 3 days from the date of winning the prize.
5. Winners are required to pay 20% personal income tax, which will be collected and remitted by Xinglong Mall.
6. The final interpretation right of this activity belongs to Xinglong Mall.
Activity 2: Mid-Autumn Moon Cake Festival
1, the top ten gift boxes of cakes in China: Beijing Daoxiang Village, Beijing Holiland, Shanghai Xinghualou, Xi Miqi, Guangzhou Restaurant, Guangzhou Lianxianglou, Zhongshan Budweiser, Chengdu Tianlun, Xinjiang Maiquer, and Hong Kong Ronghua. You can taste the top ten famous moon cakes in China by buying one box. The planning scheme is the Mid-Autumn Festival lucky draw scheme ().
2. Four versions of Mid-Autumn Festival gifts are quick: the teacher's kindness is unforgettable-to send the teacher, to know the grace of the encounter-to send the leader, the family is supreme-to send relatives, to reciprocate-to send friends.
3. On September 8th, at 6pm, the Happy Mid-Autumn Shopping Festival was grandly opened.
On the evening of April 18, 18: 30-20: 30, the "Mid-Autumn Festival Night" was a large-scale song and dance party.
5. From September 9 to September 7, 17, a large-scale show and special performance by well-known moon cake manufacturers.
6. Crab exhibition, alcohol and tobacco exhibition, fruit exhibition