Many small partners who really want to engage in operations will fall into the strange circle that Xiaobai has no work experience and can't find a job-can't accumulate work experience-and continue to look for a job. Seeing that the threshold of operation is just around the corner, he can't get in.
As a former traditional salesman, a small white with 0 operation background, a current operation practitioner and a small leader of an Internet company, I want to tell you:
If I were two years ago, I would think there is nothing wrong with this idea: I don't expect to make money, I can live, even if I have no salary. The key is to learn something, and I will definitely go all out to work hard.
At first glance, I feel sincere, and the boss who is complacent will definitely be moved, but the real situation is that the other party has a helpless smile+euphemistically refuses you+thinks you are naive:
I paid you, and you told me you came to study? Even if you don't get paid, I'll find someone to take you to train you, and you may not be able to do it well ... You said you would go all out, but you didn't have any preparations related to the operation that I could see with my naked eyes. How can I believe that?
At first, I failed to find a job with this mentality many times, and was taught by my social father to be an online person: the company is a profit-oriented organization, and you can't generate value or make money. Why should I recruit you?
At least I won't hold it back when I come. Some work can be started right away, and the rest can be recited without too much trouble. In a word, we can't be ignorant. Besides, to be blunt, you have to be prepared!
At the beginning of the year, he was promoted to the head of the operation department and participated in the recruitment interview. From the employer's point of view, you should have at least the following qualities:
interpersonal skills
In fact, no matter which company or industry you are in, no matter whether you are a formal operation or an operation assistant, communication skills are the foundation and focus of the foundation, because:
Externally, the working object of operation is people in the final analysis, and its work content is actually dealing with people, and naturally it is indispensable to communicate with people. Just like user operation, it may be necessary to understand user needs through communication and give appropriate solutions.
Internally, operation is a position that requires teamwork and needs to be completed through communication. Unlike the workers on the assembly line, they can do their own things well. As an operation assistant, I should especially communicate with my superiors, understand TA's demands, synchronize my tasks with TA, and be a worry-free assistant.
B. Basic business knowledge and working methods
The point is that you can take notes with a small notebook. ) You should at least know what the operation is? What are the job contents? What is the corresponding ability?
What is the operation?
A. Here is a quote from Du Niang: In a broad sense, all manual interventions around website products are called operations.
B: I know it's still a fog for Xiaobai, and then I can answer this question vividly. Operation actually refers to Internet operation, which is a new working name born with the rise of the Internet. Originally only existed in pure internet companies. Now, with the penetration of the Internet into all walks of life, some traditional companies or Internet companies in the transition stage have also set up operation posts, the most common of which is new media operation. For example, this is a screenshot of the homepage of the recruitment website BOSS. A typical Internet company will set up posts as shown in the red box, which are technical posts, product posts, design posts, operation posts and market posts (some small Internet companies will combine marketing and operation, so the work contents of the two posts overlap).
The products of Internet companies are equivalent to commodities, such as Zhihu app, which is the company's products and commodities in Zhihu. Marketers are responsible for selling Zhihu to let more people know and use it; Operators activate the users of products through various means (such as planning activities, setting rules and mechanisms, etc.), so that Zhihu users can generate more content and increase their stay time in products. Technology and products belong to those who create and transform Zhihu. Product personnel imagine how to make Zhihu's app better and let users use it better, while technicians are the people who use technical means to realize the product personnel's vision.
C. Operation posts are subdivided into new media operation, product operation, user operation, community operation, content operation, etc. There are differences and differences in work content. Accordingly, different operation assistants have different job contents, which need to be combined with the company's recruitment needs and job descriptions.
If you want to know what these operating positions are and what their work contents are, you can go to my diary, which has a specific introduction: which operating position is better to start with if you want to engage in cross-industry Internet operations?
Network consciousness
To put it bluntly, the sense of network is the sensitivity to network hotspots, and young people have an advantage in this respect. However, I have also met some young "veteran cadres". Their news is blocked, they can't keep up with the latest popular online language, and their thinking, hobbies, words and deeds are as biased as the previous generation. Therefore, cultivating their network awareness lies in keeping curiosity, being brave in trying and accepting new things, surfing the Internet more often at ordinary times, and understanding the expressions of contemporary netizens.
In fact, I think it's not a bad thing if you don't have network awareness. However, if you want to do business, network awareness is the basic condition. After all, our life and work will be more and more based on the Internet. When doing business, we often use the internet as a carrier to carry out our work. Operators mainly deal with netizens, and the sense of network is your important prop.
Recommend two websites familiar with network hotspots, which can be used as news when they have time: 1.36kr Internet information platform, which is a must-see for Internet practitioners and provides entrepreneurial services such as entrepreneurial information, science and technology news, investment and financing docking, equity investment and extreme financing. 2.AnyKnew provides hot list of Weibo, Zhihu, Netease News, Today's Headlines, etc., and searches hot news aggregation websites in real time to help you quickly obtain hot information of the whole network.
Basic copywriting and editing skills
E. data collection and analysis capacity
Although there are many kinds of operations, different jobs have different job contents and different skills, but the ability of copywriting and data analysis is necessary.
As an operation, you often encounter the situation that you need to write a copy and publish it to users (if you want to engage in new media operation, your daily life is likely to be writing and talking), and the copy here may be a soft article for product promotion; It may be a script for a short video to be shot; Or it may just be an activity notice to be released in the community, the community. ...
The ability of data collection and analysis is easier to understand. In traditional industries, leaders or companies may make decisions by feeling, but internet companies are not. Under the internet environment, data formation and precipitation are easier, and the user's behavior path and the effect of doing something can be displayed through data. Every employee needs to follow the guidance of data, and the operation is even worse.
For example, the company has developed a new tourism product. Your job is to drain the product and let the target users know that the product exists. Then we need to collect these data-where are the target users gathered? What kind of content do you like? What are the needs and pain points? ..... Only by truly understanding your users through data can your operation be effective.
With regard to the study of these two abilities, if you have a certain copywriting foundation, you can write more and practice more and accumulate your own copywriting works. If you don't have a copy and data foundation at all, you can find a professional to take you to get started or find a course online.
"I haven't done any operation at all. I started as an assistant to accumulate experience and ability, and gradually promoted and grew up in the position of assistant." I believe many friends think so, but the reality is not what you think at all, because:
The recruitment demand of operation assistant is far less than that of operation.
Currently working as an operation supervisor in an Internet company, involving the recruitment of operation-related positions. From the perspective of the employer, if I consider the overall situation of the company:
A: I will give priority to recruiting a formal operations specialist rather than an operations assistant.
The priority is as follows: find a professional operation that can bring me immediate value and spend more money > find an assistant who needs training and has low salary. I'd rather spend more money to amplify the benefits than dwell on the petty benefits of wages, because only when the company does things well can it produce greater benefits.
Therefore, you will find that the number of operators posted on the recruitment website is far greater than that of operation assistants. Even if I publish the recruitment information of "operation assistant", it will either occupy a pit and make the recruitment information more exposed; Or hope to find someone who can formally do the operation.
B I will give priority to operation experts rather than assistants.
To make a very inappropriate analogy, although it is not intentional, it is undeniable that teachers have paid different attention to gifted students and poor students since childhood. No matter who you are, you will tend to do things that pay the least and gain the fastest. This is human nature.
Assistant C is very basic, and it is difficult to get in touch with the core work of operation, and the growth is slow.
Vertically, you are studying and getting promoted, but the speed is very slow, so horizontally, you are regressing. Judging from the input-output cost, you have to stay in the assistant position for at least half a year before you can jump ship or be promoted to the operation specialist. It takes half a year, and the money is much less than the salary of the operation specialist.
The boss won't give an assistant what can really exercise hard-core ability, so the working state of most assistants is to make a brick and move it wherever needed; Do odd jobs, do some mechanical and administrative manual work; The contact things are trivial and unsystematic, and it takes a long time to summarize and sort them out.
As an experienced person who has never been exposed to operation from zero experience and has changed from traditional sales to operation positions, my experience is:
People with D 0 work experience can directly find the job of operation specialist.
If you are worried that you are not qualified to find a job as an operations specialist, then I can tell you that newcomers without formal work experience can, but it is more difficult than finding an operations assistant. However, if you are fully prepared, the success rate of applying for an operation specialist is still very high.
Xiao Bai, who has 0 experience, can set up his own project, gain skills in the process of operation, accumulate project achievements, show his project experience in the interview stage and make up for the lack of work experience.
For this part of the process, I actually shared it in other answering processes and quoted my previous answer:
1. Learn systematically and master basic professional knowledge.
Time: 2 weeks.
Mode: Listen to the line for class+take notes.
Need to master the knowledge points are:
① Internet thinking
② Operation method
③ What is operation, what does it do, and what is its working goal?
You can search a lot for this part on the Internet yourself. You'll know after listening. The final "reading the original" will link to some courses I usually watch. If necessary, click to read the original text.
2. Practice and accumulate real project experience.
Time: 1.5 months.
Way: actually do it.
Channels: Xiaohongshu, Zhihu, WeChat official account, Weibo. ...
After laying a good foundation, you begin to practice with your knowledge ~
Skills required:
① The gameplay, mechanism and background operation of mainstream media platforms (channels)
② Copywriting skills
③ Data thinking and data analysis
④ Ability of communication and expression in network communication.
Point 1 is invisible to the naked eye for a career changer with 0 experience, because knowledge thinking is too virtual for HR to understand and evaluate.
But the second point is the huge benefits that job seekers can see with the naked eye during the interview. Why? Don't people look at your experience when they recruit people? Why don't you show him your experience?
How did I do it myself?
I got my personal subscription number directly, which is my project experience. (In fact, you can also try the headline number, Baijia number, Xiaohongshu, etc. )
This is the combination of theory and practice, which can prove to the interviewer that I am not an armchair strategist, but a real gun.
Before the interview, I was not a little white with zero experience.
Most companies will write "1 year working experience" when recruiting. In fact, what they care about is whether you have done relevant work or not, and whether you can get started immediately, and you won't care about the number of years. Imagine, if you already have the basic skills needed for this job and have data to prove it, what is the reason why it won't give you an interview?
To take a step back, if the company still uses "no work experience" to pressure me, I won't regard it as the best choice-it's not internet to rely on experience to allocate funds.
At the beginning, as a career changer without any practical work experience, I found a job. Up to now, my original resume is still being hooked up by my company and asked if I want to change my job. I can succeed from such a starting point. What are you afraid of? So, why not go all out and find a job as an operations specialist?
3. icing on the cake, preparing for the interview.
Time: The average time is 1 day.
Mode: According to external information, actually do it.
Channel: PPT
Finally, share an interview work that can improve the success rate of the interview.
When you receive an interview invitation from a company, you can spend one day completing the interview.
This interview includes:
① Investigation on the existing business of the target company
② Analyze the problems existing in the target company.
③ Give your own solution.
Attach the data collected by yourself to prove that your solution is reasonable.
Why the big killer? Because through this interview, you know the business of the target company in advance, analyze their competitors and what they can learn from them, and finally release your solution.
The interviewer will be very moved after reading it, because this person has a deep understanding of the company's products before joining the company. This attitude has killed a large number of applicants who have work experience but come empty-handed, and their goodwill has soared.
When I am moved, I will rationally see your ability and increase my recognition of you. Because this interview is directly related to the business of the other company, it is their familiar field and reflects your thinking.
The detailed version of the process is written in my diary: experience sharing | How do non-Internet people switch to the Internet?
I sorted out some learning websites, books, official WeChat accounts and some workplace skills courses I used when studying and operating, and put them in graphite. I need to take them myself: https://shimo.im/docs/EBoRPnISxhEdNxQt/read.