China and China are considered powerful because of their large population.
"Maybe many people in China feel that they are a weak image in the world, and that China is a developing country and still very weak and poor. But as can be seen from this chart, 60% to 70% of foreigners think that China has a strong image. Being strong is not a bad thing, which shows that China people have strength. In terms of space technology, China is the third country to send a man into space. Although the aircraft carrier was built late, it is also a relatively strong country. In fact,' strength' is also the recognized image of China in the eyes of foreigners. " Tan Beiping, director of R&D of Beijing Huatong Luo Ming Information Consulting Co., Ltd., said when introducing a chart in China National Image Survey Report 20 12.
On the afternoon of February/65438 1 1, the Chahar Institute, the Foreign Communication Research Center of China Foreign Languages Bureau and Beijing Huatong Luo Ming Information Consulting Co., Ltd. held a press conference on "China National Image Survey Report 20 12" at Beijing Foreign Studies University.
Liu Chen, director and associate professor of the Center for Intercultural Studies of Beijing Foreign Studies University, presided over by Zhao Zongfeng, director of the Propaganda Department of the Party Committee of Beijing Foreign Studies University, Zhang Jian, vice president of the School of English of Beijing Foreign Studies University, and Yu Yunquan, deputy director of the Center for Foreign Communication Studies of China Foreign Studies Bureau. Ke Yinbin, Secretary-General and Senior Researcher of Chahar Institute, and Tan Beiping, Director of R&D of Beijing Huatong Luo Ming Information Consulting Co., Ltd. made reports on "National Image Investigation and Diplomatic Strategy" and "Self in Cognitive Mirror: China Overseas Image Investigation Platform" respectively.
"The investigation of national image is the starting point of China's diplomatic strategy."
Yu Yunquan said in his speech: With the improvement of comprehensive national strength and economic status, China's national image and China's brand image are becoming more and more important, and it is more and more urgent to conduct an international image survey. This investigation report on China's national image has high credibility and will be of guiding significance to China's national image design and public diplomacy. This work will continue to form the continuous annual release of China's national image.
In his speech, Ke Yinbin pointed out that the report of the 18th National Congress of the Communist Party of China clearly stated that "public diplomacy should be solidly promoted". How can we be "solid"? It is a basic work to carry out national image survey. At present, the number of such investigation projects is small, and the scope and objects of investigation are also small, mainly led by several major western investigation companies or media. There are many non-objective findings, and it is difficult to fully reflect the true international image of China. China must have its own influential national image research institutions in the international community.
He said that the national image survey is not only the basis for formulating the public diplomacy strategy, but also the standard for evaluating the public diplomacy strategy. It can be said that the national image survey is the starting point of China's diplomatic strategy.
Tan Beiping said that the survey was conducted online and the international standards for online surveys were strictly implemented. In order to ensure the representativeness of each country's sampling, the respondents covered local residents aged 18-55, and the sample range covered the whole country as far as possible. This project has been implemented since April, 20 1 1.
Focusing on "China's overseas image", the survey selected the audience of 7 countries with different regions and different levels of economic development, including the United States, Britain, Australia, India, Malaysia, South Africa and China, with a sample of 2,359 people. The survey report analyzes and interprets the international community's views on China, including the extent and channels of overseas people's understanding of China, China's national and ethnic image, China's overseas image communication, China brand and China manufacturing.