China Economic Net March 25th (Reporter Joline) The list of China's Top 100 Real Estate Enterprises in 20 15 jointly released by Enterprise Research Institute of the State Council Development Research Center, Tsinghua University Real Estate Research Institute and China Index Research Institute shows that only seven central enterprises are on the list.
20 10 Up to now, dozens of central enterprises have withdrawn from real estate, and only 16 central enterprises have been allowed to keep their real estate business. Today, six years later, the central enterprises involved in real estate are showing the development momentum of "small quantity but strong business". According to the published list of the top 100 real estate enterprises in China, only seven central enterprises were shortlisted, namely Poly Real Estate, China Shipping Real Estate, China Resources Land, MCC Real Estate, China Merchants, COFCO Land and Gezhouba Group.
Although the number of finalists is small, the strength of the real estate central enterprises shortlisted this time is great. Take MCC Real Estate as an example. As the only real estate subsidiary of MCC, MCC's investment and development area in China has reached more than 654.38+million square meters.
"Analyzing the business development of short-listed central enterprises, it is not difficult to find that compared with other real estate enterprises, central enterprises involved in real estate business pay more attention to people's livelihood security, technological innovation and strategic layout at the height of regional development." Huang Yu, executive vice president of China Index Academy, said.
Take MCC Real Estate as an example. In recent years, this company has been focusing on the national regional development strategy and doing "addition and subtraction" in its business focus. On the one hand, it voluntarily withdrew from investment fields such as infrastructure, on the other hand, it clearly put forward the "3+6" regional layout strategy, focusing on the three economic circles of Beijing, Tianjin, Shanghai, Nanjing, Shenzhen and Zhuhai, and concentrating resources on developing first-and second-tier cities.
It is reported that with the gradual emergence of real estate inventory pressure in third-and fourth-tier cities, a large number of top 100 real estate enterprises have adjusted their cities and product structures around changes in market demand. The relevant person in charge of MCC Real Estate, a listed company, said that in 20 15 years, almost all of MCC Real Estate's land reserves were concentrated in the central cities of first-and second-tier cities, and the land reserves were added 12 1 10,000 square meters throughout the year, and the projects in first-and second-tier cities exceeded 80% of the total land reserves.
The China Index Academy, one of the compilers of the list, released a research report saying that the phenomenon of "dual differentiation" in the current market continues to intensify, with strong demand in first-tier and hot-spot second-tier cities, showing a situation of rising volume and price, and weak market demand in some second-tier and most third-and fourth-tier cities. The report shows that "first-and second-tier mainstream cities are still the focus of the top 100 enterprises, with a performance contribution of 82.8%, of which first-tier cities account for 29.2% and second-tier cities account for 53.6%."
On the other hand, many top 100 enterprises also show a tendency to pay more attention to improving demand in terms of land and resource layout. Statistics show that the sales of high-end and improved products of the top 500 enterprises in first-tier cities 140 square meters to 200 square meters and above have increased significantly, reaching 15.9% and 28.8% respectively, up by 1.3 and 0.7 percentage points respectively over the previous year, and 90-140 in second-tier cities.
"Under the catalysis of a series of destocking policies, second-tier cities may usher in development opportunities. The top 100 enterprises will add fuel to their short-term and medium-and long-term growth by virtue of their sufficient saleable value and regional deep-rooted background in second-tier cities. " Jiang Yunfeng, director of enterprise research at China Index Academy, said.
Taking stock of the housing development strategies of listed companies, green environmental protection and intelligence are becoming the development direction of housing in the future. In the residential project named Dexian Mansion, which is located in the South Fourth Ring Road of Beijing and built by MCC Real Estate, the reporter saw that the independent fresh air system and PM2.5 filter have been widely used; Not only that, the building also adopts new equipment such as drainage on the same floor, solar energy "heat gathering" system, circulating water treatment system, energy-saving sunshade system and so on. To meet the needs of customers' healthy and environmentally friendly life.
The relevant person in charge of MCC Real Estate told the reporter that in order to promote the comprehensive and systematic application of new achievements such as environmental protection, science and technology, and energy conservation, MCC Real Estate is accelerating the research on "Special topic of eliminating haze in scientific and technological buildings", establishing technical cooperation relations with relevant research institutions, and comprehensively promoting PM2.5 fresh air filtration system in Beijing, Tianjin and Hebei.
"This kind of situation is not uncommon. By adopting advanced technology, the quality of life of residents will be improved, while the added value of housing will be increased, bringing new profit margins to developers, which is also in line with the national housing development trend. " Jiang Yunfeng said that the health technology that is gradually entering the application stage generally includes replacement fresh air system, negative oxygen ion system, ecological air conditioning system, external window system, drainage system and new building materials.
According to the research of China Index Academy, in order to maintain the long-term driving force, many top 100 real estate enterprises vertically tap the upstream and downstream development potential of the industrial chain and horizontally extend the sub-sectors based on the spillover advantages of their main businesses.
Hope to adopt, thank you.