How to understand the core competitiveness of enterprises? What are the advantages?

1, the core competitiveness is the ability of an enterprise to gain a competitive advantage for a long time, which is unique to the enterprise, can stand the test of time, has extensibility, and is a technology or ability that competitors can hardly imitate.

The core competitiveness of an enterprise is the decision-making power of the enterprise, including the judgment of grasping the overall situation and sizing up the situation, the innovative power of bold breakthrough and daring to compete, the cultural power of learning from others and pioneering, and the affinity of ensuring quality, honesty and trustworthiness.

Core competitiveness is a combination of a series of skills and knowledge that are deeply rooted and complementary in a group or team. With this ability, we can achieve a one-to-many core comb according to the world-class level. The core competitiveness of enterprises is formed by enterprises for a long time, which is contained in the essence of enterprises and unique to enterprises. It supports the competitive advantages of enterprises in the past, present and future, and enables enterprises to obtain active core competence in the competitive environment for a long time.

2, the core competitiveness is reflected in:

Resources-assets owned by oneself and used to provide the basis of competitiveness, including internal resources and external resources.

Skills-realized as technical ability and support ability. Technical ability is a group of talents with technical characteristics and attached to technology? Skills. Supporting ability refers to the ability to cultivate, establish, accumulate, distribute and protect.

Management-standardized management is also the management of basic competitiveness.

Human resources-the competition of human resources is directly related to the core competitiveness of enterprises, especially in the 2 1 century, where talents are the most important? Therefore, enterprises must attach importance to talents, cultivate talents and retain talents.

1, original definition

1990, C.K. C.K.Prahalad, a professor at the University of Michigan Business School, and G. Hamel, a professor at the London Business School, formally put forward the concept of the core competitiveness of enterprises in their paper "The Core Competitiveness of Enterprises" published in Harvard Business Review.

They think: "The core competence is the knowledge accumulated in the organization, especially how to coordinate different production skills and organically combine various technical schools."

They believe that the core competence of an enterprise is a kind of knowledge, which can enhance its competitiveness. It can be said that the two of them put forward a very valuable concept, but gave a very imprecise definition.

According to this definition, the most competitive enterprises in the world should be world-class consulting companies such as PricewaterhouseCoopers, Bi Bo, Deloitte, Accenture and McKinsey, while in China, the most competitive enterprises should be consulting companies such as Peking University Zongheng and Xinhua Letter.

For example, 2

There are various definitions of core competitiveness of enterprises, and no consensus has been reached. What is the core competitiveness of an enterprise?

The miracle of Mengniu has given us the answer. Mengniu's twenty-five behavioral tests, as a complete and uncompromising set of rules of the game, are the core competitiveness of Mengniu. These twenty-five laws are the water in the Greek Styx. Immerse yourself in the Styx, and invincible power will be with you.

The miracle of Mengniu is also created by these twenty-five laws. Mengniu employees, from the president to the ordinary workers in the workshop, do their best to contribute their own resources to the development of Mengniu and realize the maximum release of resources owned by Mengniu. Mengniu's amazing efficiency and benefit are created in this way.

It is precisely by relying on these twenty-five laws that Mengniu employees not only create amazing efficiency and benefits, but also gain the support and trust of product customers and business partners, as well as the support and trust of the national government, so that they can continuously transport the resources needed for Mengniu's development according to the needs of Mengniu's development. Even when the unfair competition of competitors caused a crisis to their development, Premier the State Council paid close attention to it and instructed to provide administrative and judicial support ... A miracle happened.