Network Marketing _ What are the channels of network marketing?

What channels are there for the whole network marketing? The rapid development of the Internet has led to the emergence of media channels, which has increased people's access to information. That is to say, traffic can no longer be gathered on one platform, but scattered on various platforms, which is what we often call fragmented information. In other words, a single marketing method can no longer meet the development needs of enterprises. In this case, the whole network marketing promotion is the correct marketing development trend of enterprises. Only by integrating network resources for marketing promotion can enterprises enhance brand image, standardize sales market, promote overall sales, solve offline sales bottlenecks, improve customer service system and sort out distribution channels. Then, what channels are there for the whole network marketing promotion of corporate brands? The following small series will share this topic with you. 1, search promotion According to the enterprise industry to create unique keywords of enterprise brands, write high-quality content around keywords and publish them, which can increase the collection of search engines and the display of web pages. When users need to find relevant content through search engines such as Baidu, search engines can push enterprise information to users at the first time, thus promoting traffic conversion. 2. Question-and-answer promotion throws questions through a professional question-and-answer platform, then gives detailed answers to the questions from the user's point of view, and inserts enterprise advertising information into the answers, which can not only help users solve the problems they don't understand, but also enhance the exposure of corporate brands, and let more potential users know the existence of corporate brands through question-and-answer or question-and-answer. 3. News Promotion With the popularity of the Internet, there are more and more online news media platforms with high weight and authority. Soft marketing of corporate brands through these news media platforms can build the "convincing" strength of corporate brands and increase exposure. 4. Video promotion Video promotion is one of the most popular and effective marketing promotion methods at present. Enterprises can promote their own brands through popular short videos, such as Tik Tok, Aauto Quicker, etc., output high-quality knowledge content, and set up marketing live broadcasts, thus obtaining considerable traffic. Of course, it is also a very reliable means to promote enterprises through millions of online celebrities. 5. Baidu Department promotes Baidu Know, Baidu Experience, Baidu Library, Baidu Encyclopedia, Baijiahao and Baidu Post Bar. These are all sub-platforms under Baidu search engine, which have high weight and authority on Baidu. Promoting brands or products on these platforms has a very good effect on corporate drainage. 6. Headline promotion Headline promotion is presented in the form of native information flow advertisements, supporting interactive forms such as bidding, sharing and praise, and supporting third-party data monitoring. Advertising display is divided into small pictures, big pictures, group pictures and videos. Headline resources integrate today's headline APP, connotation segment, watermelon video and volcano video. 7. WeChat Department uses the mode of WeChat+Operation+Sales to promote the so-called WeChat. To put it bluntly, it is to use WeChat to promote enterprises to enhance their popularity, or to use WeChat to sell products. Wechat promotion methods mainly include WeChat official account, WeChat group and WeChat circle of friends.