Zero Research Consulting is an international data and information service organization originating from China, which consists of an innovative data development center, a public business data business group, a business data business group and a future business school. Since the establishment of Zero Survey, Zero has accumulated more than 20 years of first-hand experience in data collection and processing, and has diversified practices in serving large enterprises, start-ups and public service institutions at home and abroad, focusing on the Internet of products and services, and supporting economic, social, cultural and policy decisions based on diversified data collection and mining.
Zero Research Consulting is a leading local brand of influential market research and public opinion surveys in China. We keep pace with the times, constantly surpass ourselves, integrate with the digital age, and constantly enhance our brand reputation in the professional field and the public. More than 20 years of market research and social insight have become our valuable data assets in China. Through the application of new technologies, the whole Internet big data and interactive fine data are integrated, forming a unique data achievement and strategic orientation. Executives with many international backgrounds, as representatives of international professional institutions in China, actively participate in international activities and academic forums, always maintain the international cutting-edge information and academic sensitivity, and are rooted in the study of consumer psychology, values and consumption changes in China's local market, forming a unique research system suitable for China. Zero Research Consulting has a highly conscious learning and research team, neat disciplines, young professionals and international and domestic employees. The existing researchers come from sociology, statistics, psychology, marketing, economics, business administration and public management, financial investment, computer science, law and other related professional directions. More than 95% of full-time research consultants have a master's degree or above. More than 50% of the research consultants have more than 4 years of professional market research experience, and more than 30% of the research consultants have overseas study background. Team members adhere to the enterprise spirit of "diligence and dedication, sharing achievements" and make unremitting business exploration and development.
2. Sino-Victorian Consulting (China)
Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. (hereinafter referred to as "Zhongwei Consulting") is a leading industry and market research service provider in China. Focusing on the needs of customers, the company has made continuous efforts and sincerely cooperated with customers, and built a comprehensive professional advantage in the fields of investigation report, research report, market research analysis report, business plan, feasibility study, IPO consultation and so on. Zhongwei Consulting is committed to providing competitive research solutions and services for enterprises, investors and the government, continuously improving the customer experience and creating value for customers. At present, the research results and solutions of Zhongwei Consulting have been applied to more than 30,000 enterprises, involving mechanical equipment, industrial electronics, information and communication, food and beverage, tourist hotels, wholesale and retail, architectural decoration, household appliances, cultural media, automobile transportation, chemical industry, medical treatment and medicine, energy and environmental protection, public affairs and other fields, and expanded to overseas markets. Sino-Uyghur consultation is to help enterprises and undertakings to succeed and promote the construction and development of social civilization with their own knowledge and wisdom. The life of Sino-Uygur consultation lies in the market, and the success of Sino-Uygur consultation lies in helping others to make ideas and succeed. The more achievements in helping others, the more social reputation Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. keeps improving, and its share in the market is also growing.
For consulting, we pay more attention to competition and cooperation, and cooperate in competition. In order to provide customers with more valuable consulting products (good solutions and schemes), China consultants constantly improve their consulting methods, not only by observing and analyzing problems, but also by submitting suggestions or consulting reports, and more importantly, through long-term cooperation. There is a specific workflow for consulting and improving customer consulting services. Chinese consulting is to improve the operational efficiency of enterprises through "knowledge products". An important part of China-Norway consulting service is not to obtain the report, but to implement the improvement plan, which is regarded as an important step of China-Norway consulting service. Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. The staff of Sino-Victorian Consulting has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. Among the 350 employees of Zhongwei Consulting, 90% have bachelor degree or above, and 65% have double degrees, master's degrees and doctor's degrees. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the core wealth of Zhongwei Consulting, and also the guarantee for Zhongwei Consulting to provide quality services and practice customer value.
3.IDC International Data Corporation (USA)
International Data Corporation (IDC) is a world-renowned professional provider of information technology, telecommunications industry and consumer technology consulting, consultancy and event services. IDC helps IT professionals, corporate executives and investment institutions make fact-based technology procurement decisions and business development strategies. IDC has more than 65,438+0,000 analysts around the world, who have global, regional and localized professional perspectives, and make in-depth analysis of the technology development trends and business marketing opportunities in more than 65,438+065,438+00 countries. In the development history of IDC for more than 48 years, many enterprise customers have achieved the success of key business goals with the help of IDC's strategic analysis. The clients of the enterprise include not only many world top 500 famous multinational companies, but also well-known enterprises in many industries in China. IDC is a subsidiary of IDG, which is the world's leading media publishing, research and consulting and exhibition service company. IDC is a wholly-owned subsidiary of International Data Group (IDG), and is the world's leading scientific and technological publishing, exhibition service and research consulting company. In 2009, IDG's revenue reached $3.05 billion, with nearly 65,438+03,000 employees worldwide. As a private company, IDG was founded in 1964. The company is committed to providing scientific and technological information, providing people with information and analysis resources, and helping people all over the world to improve their quality of life.
4. HC Research (China)
HC Research is a global insight research company rooted in China, providing an effective combination of big data and small data. HCR provides enterprises with deep insight into the combination of big data and small data. Enterprise data comes from the Internet and mobile Internet, such as the browsing behavior, consumption behavior, public opinion and other massive data of netizens. There are also a large number of users' purchase behaviors and data precipitated within the enterprise. Through the deep insight service combining big data research with classic research, enterprises will clean, sort out, analyze and mine a large number of heterogeneous data, provide decision-making basis for enterprises, help enterprises understand the market, customer groups and competition they face, and help enterprises make successful decisions at every step of their growth. Automobile, communication, home appliances, science and technology, finance, medicine, media, retail, packaged consumer goods, fashion/sports, luxury goods, industrial products, public affairs, tobacco, etc. No matter which industry you come from, HCR's exclusive industry service team will always accompany you.
The predecessor of HCR is HC Research Institute. On 20 1 1 year, HCR completed MBO, which laid a solid foundation for promoting HCR to become a leading enterprise in the industry. In 20 12, the company introduced a number of industry heavyweight experts and merged with Shanghai DNA in August of the same year; In 20 13, HCR announced that it had reached a financing agreement with Chen Da Venture Capital, a top domestic investment institution, and the amount of 50 million yuan has become a huge sum in the market research industry so far. 20 14, 1 1, HCR completed the shareholding system reform. 2065438+August 2005 12, HCR successfully listed the New Third Board, becoming the first commercial application of big data in China. HCR has a media database, which contains more than 200,000 advertisers in 1 159 categories in 24 industries. It has accumulated 22 years of industry database, 6.5438+million small and medium-sized enterprise database, 700,000 B2C consumer sample database and 6.5438+million mobile user behavior tracking panel. It has industry-leading search technology, data mining and management technology and electronic report platform technology. Headquartered in Beijing, the company has eight branches in Shanghai and Guangzhou, and has more than 500 professional technicians and researchers in the field of market research and communication. At the same time, in addition to covering the national market information direct search network, it also maintains close cooperation with experts, manufacturers and channel enterprises in the industry.
5. Yingdezhi Company (Japan)
Integer China is a subsidiary of Integer Group, the ninth largest market research company in the world, in China, which mainly conducts market research and market consultation in China. INTAGE China is headquartered in Shanghai, with branches in Beijing and Guangzhou. As a subsidiary of INTAGE Group, INTAGE China, while adhering to the group's tenet of high-quality service, makes full use of the advantages of local resources and local operations to achieve low-cost operation, maintains a strong competitive advantage in both quality and price, and digs deep into the insights of China consumers for customers. Therefore, it has won the support of many customers in Europe, America, Japan and China. It has become their preferred strategic partner in China market research. Brand is a tool for enterprises to establish a good relationship with consumers, and it is also a means for enterprises and competitors to compete for consumers. It includes consumers' overall feeling and evaluation of the brand, including brand cognition, brand personality, brand positioning, brand interest and emotional communication between the brand and consumers. If any enterprise wants to survive and develop in the fierce market competition, it must formulate its own brand strategy, and brand research is an important means for enterprises to understand the current situation and trend of brands. Yingde Zhilianheng has gradually established its own brand research method by introducing advanced research technology from Japanese head office and combining with China's national conditions during years of market research. Brand research is mainly completed through a series of indicators, including brand awareness, brand loyalty, brand positioning and brand association. Specific indicators also include brand image, brand purchase rate, brand penetration rate, brand image recognition, brand loss and brand satisfaction.
6. Zhilian Market Research (URC) (China)
URC reorganization was established in 1996. Now URC owns Guangzhou Zhilian Market Research Co., Ltd., Beijing Zhilian Bida Information Consulting Co., Ltd. and Shanghai Biyi Enterprise Management Consulting Co., Ltd., and has offices in Guangzhou, Shanghai, Beijing and Shenzhen. The main members of URC management participated in the early market research in China, experienced the establishment and development of the first local pure commercial market research company in China and the first Sino-foreign joint venture market research company in China, set foot in the retail research field in China, and successfully developed the pharmaceutical retail research business in China for the first time.
URC is a member of China Market Information Research Association, the executive director of China Information Association Market Research Branch, the first batch of A-level foreign-related research institutions in China, a member of ESOMAR, and an early member of Chinese mainland International Mystery Customer Association (MSPA). URC has been focusing on special research of consumer goods, OTC research of drugs and various distribution channels for a long time, and has accumulated comprehensive and rich experience in China market research. We have a group of outstanding core talents and expert consultants, who have nearly 20 years of market research experience and are trained by international market research enterprises. They have a deep understanding of the market situation in China, and can design a complete research and consulting scheme for customers by using international market research methods and standards, so as to provide customers with value-for-money research results and practical marketing suggestions.
7. Gallup Gallup (USA)
Based on more than 80 years of experience and its global influence, Gallup knows more about the attitudes and behaviors of employees, customers and citizens around the world than any other enterprise. Gallup is rooted in three core areas: strategic consulting, leadership improvement and global analysis, providing leaders and enterprises with in-depth analysis and professional insights to help them solve urgent problems. More than 2,000 experts in the enterprise are leaders in various fields, including famous scientists, reputable industry experts and best-selling authors. They focus on analysis, customer participation, employee participation, corporate culture, leadership improvement, talent-based assessment, corporate image building and happiness research. Their expertise covers a wide range of industries, including banking, finance, medical care, consumer goods, automobiles, real estate, hotels, education, government and B2B enterprise research and consulting. Gallup's strategic consulting practice is suitable for solving various problems in a wide range of workplaces and markets. Based on the microeconomic path, enterprise consultants show managers and enterprises how to give full play to human nature, so as to optimize performance and improve their construction strategy and operation methods. The key point of this road is to understand the important role of improving leadership in success. Gallup helps companies evaluate and train leaders at all levels. A large part of it is to make suggestions for the design and management of succession planning system and help talented leaders in the organization to enter the core role. Gallup's proposal is based on the measurement and evaluation of scientific creation, aiming at achieving a high level of organizational performance and organic growth. At the end of190' s, Gallup launched the employee engagement campaign, and creatively launched a unique tool for measuring and managing employees-Gallup Q 12: 12, which is operable and proved to be related to performance results. Gallup's global poll team will also help leaders solve pressing problems in their countries and societies, including physical and mental health, employment, salary and human resources, job participation and life assessment.
8. Modern International (MIMR) (China)
Guangdong Modern International Market Research Co., Ltd. (MIMR) 1995 was established in Guangzhou. MIMR has established wholly-owned branches and offices in Shanghai, Beijing and Chengdu, with more than 200 professional market researchers. After more than ten years of development, MIMR has become a well-known professional market research company in China, and has been committed to promoting the development of market research in China. In 2007, the company set up offices in Shenzhen and Nanjing to provide operational support for South China and Central China. In 2008, Hyundai International won the 20-year Innovation Award for Market Research and the Advanced Award for Investigation. In 2009, five sets of modern international research technology systems were upgraded in an all-round way, in which the core theory and research steps of "Decision Support System for Marketing Combination Development" were directly applied to the marketing activities of enterprises by customers. At the same time, business expansion has officially changed from opportunistic expansion to organized active expansion. 20 12 company changed from branch system to division system, and set up three research divisions and national project operation divisions according to industries to develop in the direction of business specialization. 20 13 entered the field of industry research from consumer research, and accumulated rich experience in the industry research of medicine and coatings.
MIMR clearly knows his future: to provide customers with professional market research services with marketing essentials and become a first-class large-scale specialized market research company in China. Therefore, enterprises should establish a correct concept, and MIMR will continue to serve the decision-making system of enterprises, with professional market research as a means and digital anatomy as a tool to help customers realize scientific decision-making. MIMR has professionals who are familiar with the consumer market, have a deep understanding of consumers' language, psychology and behavior, and can accurately understand your business environment and market demand. MIMR has accumulated more than ten years of market research knowledge. Through active research and development, we will formulate products and technologies suitable for different industries for customers, develop our own proprietary research technologies, and provide customers with new horizons. MIMR not only has a standard quality system to monitor every stage of the research process; There are also effective solutions for different industries and even different regional quality systems.
9. Cantar Kaidu Consulting Company (UK)
Kantar, headquartered in London, England, is a professional company providing consumer research, market analysis and media monitoring services. Kaidu's parent company is WPP Group, a global communication group. Kaidu 12 member enterprises are leaders in their respective professional fields, and they continue to provide reliable and efficient market research and consulting services to customers around the world. Kaidu has branches in 100 countries around the world, covering all aspects of market research and consumer goods consulting business. Enterprises not only analyze the purchase and media contact behaviors that have just happened, but also provide predictive long-term trend reports; The investigation methods of enterprises include both traditional exitpoll and advanced cranial nerve analysis. Enterprises carry out large-scale quantitative investigation and in-depth qualitative investigation. Half of the Fortune 500 companies are customers of Kaidu, but the company also serves small business customers, government departments and media companies. Kaidu has about 30,000 employees worldwide. The team members of the company are not only researchers and statisticians, but also senior experts in brand consulting and data processing and analysis, as well as financial and human resources consultants. In China, the member companies of Kaidu have nearly 1500 professional researchers. Through its branches in Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Fuzhou and other places, each member company helps more and more customers to develop their business in China, and fully supports China enterprises to succeed internationally.