Pharmaceutical marketing specialty
I. Training objectives
Cultivate professionals with innovative spirit and practical ability who meet the needs of China's socialist modernization and develop morally, intellectually, physically and aesthetically. After graduation, I mainly engaged in pharmaceutical marketing and management.
Second, the training requirements
1. Love the motherland, have the spirit of working hard for the country's prosperity and national prosperity, and devote themselves to the people's medical and health undertakings; Law-abiding, diligent and realistic, with good ideological quality and professional ethics.
2. Master the basic theories and knowledge necessary for the practical work of this major, and master the basic skills of this major more skillfully; Have the cultural quality that college students should have; Have certain self-study ability and practical ability to engage in professional work.
3. Master certain basic knowledge of sports and military affairs, and develop good physical exercise and health habits; Meet the national college sports standards; Physical and mental health.
4. Professional training requirements: (1) Master basic medical knowledge, clinical medical knowledge and related social science and humanities knowledge; ⑵ Master the basic economic theory of Marxism, western economic theory and the principles and regulations of pharmaceutical marketing; (3) Having business methods, business knowledge and skills in pharmaceutical marketing; (4) Ability to investigate, study, analyze and solve practical problems; Proficient in English and computer knowledge.
Three years of study
Four, the main courses of pharmacy and marketing
Five, the main courses are pharmacognosy, pharmacology, medicinal chemistry, pharmaceutical analysis, pharmacy, natural medicinal chemistry, marketing, economic law, market research and prediction, public relations, pharmaceutical affairs management and drug regulations, modern marketing and so on.
Second, Shanghai Medical College
Shanghai Institute of Health Sciences was formally established in September 2005 with the approval of Shanghai Municipal People's Government. The school is affiliated to the Shanghai Municipal Education Commission and is under the dual leadership of the Shanghai Municipal Education Commission and the Medical College of Shanghai Jiaotong University.
The school has full-time teachers11person, of which 33.3% are teachers with senior titles, forming a high-quality "double-qualified" teacher team. At present, the school has resident foreign teachers 18 from the United States, Britain, Australia, Japan and other countries, and there are more than ten Sino-foreign cooperative education and teaching exchange programs. In addition, the school also accepts long-term or short-term exchange students from Finland, the Netherlands, Norway, Japan and other countries, and sends teachers and students to these countries to give lectures or study every year.
The school closely follows the social and economic development and strives to meet the needs of medical and health undertakings for health professionals and technicians. At present, the majors offered are nursing, nursing (Sino-US cooperation), nursing (oral hygiene), nursing (midwifery), medical examination, stomatology technology (oral technology), pharmacy, optometry technology, medical imaging technology, medical nutrition (food hygiene), pharmacy, marketing (medical marketing) and computer technology and application.
In September 2006, the new campus of the school was officially opened. Located in Zhou Pu, Nanhui District, Shanghai International Medical Park (No.279, Zhouzhu Highway, Nanhui District) covers an area of 384 mu with a building area of 1 1 000 square meters, which can accommodate more than 4,000 students. The student dormitory has a building area of more than 40,000 square meters and a sports ground of more than 20,000 square meters. The school has advanced teaching facilities and excellent experimental equipment. Shanghai Modern Nursing Training Center, Shanghai Modern Medical Laboratory Training Center, shanghai journal of stomatology Magazine Technical Training Center, Shanghai Modern Ophthalmology Technical Training Center and Shanghai Modern Pharmacy Training Center are the key construction projects of the State Finance and Shanghai Education Commission. It is an important place to carry out various forms of health vocational training in Shanghai. The modern computer classroom, digital interactive morphology training room, multimedia voice classroom, modern lecture hall, lecture hall, library, sports field (400-meter circular runway and football field), basketball court, gymnasium, gymnastics room, table tennis room and student apartment of more than 40,000 square meters provide students with a good modern living and learning environment. The new campus adopts an intelligent, networked, multimedia and paperless education management network system. Campus network provides safe and efficient information services for all teachers and students, and forms a digital control system integrating teaching, scientific research and management.
Third, Zhejiang Medical College
Abbreviation: Zhejiang Medical College
English Name: Zhejiang Pharmaceutical College
Address: No.888, Dongyin County Avenue, Higher Education Park (South Zone), Ningbo, Zhejiang Province
Postal code: 3 15 100
Tel: 0574-88222726
School homepage:/
Zhejiang Medical College, formerly known as Zhejiang Medical College, was founded in 1984. 19991February, Zhejiang Medical Vocational and Technical College was formally established with the approval of Zhejiang Provincial People's Government and Ministry of Education in February 2002, becoming the earliest independent college in China and the only medical college in Zhejiang Province. The school administration belongs to Zhejiang American Food and Drug Administration, and the education business management belongs to Zhejiang Education Department. The school is located in the southern higher education park of Ningbo, the eastern coastal port city of Zhejiang Province, with beautiful scenery, beautiful environment and rich academic atmosphere. Sharing educational and teaching resources with six colleges including Nottingham University (China Campus), Ningbo Institute of Technology of Zhejiang University and Zhejiang Wanli College. It covers an area of about 233 mu, with a total construction area of 6.5438+0.6 million square meters. The employment situation of graduates is good, and the employment rate of graduates has exceeded 95% over the years, which has delivered a large number of technical applied talents for the pharmaceutical industry in Zhejiang Province and even the whole country, and has been widely praised and praised. There are more than 300 full-time teachers in the school, the proportion of teachers with senior titles is 2 1%, the proportion of teachers with double qualifications is 23%, and the proportion of teachers with master's degree or above is 19%. It has calculation, experiment and training centers and 130 off-campus practice bases. Advanced teaching instruments and equipment with a total value of more than 55 million yuan; The library is rich, with more than 300,000 volumes, and 1000 Chinese and foreign periodicals. Zhejiang Medical College will continue to carry forward the spirit of innovation and entrepreneurship and make greater contributions to the development of medicine.
Department of management
The Department of Management of Zhejiang Medical College was established in July, 20001year. At present, there are two higher vocational majors: pharmaceutical marketing (pharmaceutical affairs management) and pharmaceutical information management (e-commerce direction), and the general major of food and drug supervision and management, with more than 700 full-time students/kloc-0.
For a long time, the management department has attached great importance to specialty construction and curriculum construction, implemented discipline integration, and paid attention to the cultivation of students' practical operation ability and comprehensive quality in running schools. Adhere to the principle of "you must be an adult before you become a useful person", adhere to the cultivation of students' practical skills as the core, carefully design various professional courses and arrange teaching links, adhere to the combination of production and teaching, rely on enterprises to run schools, and maintain the adaptability, applicability, professionalism and advancement of professional construction. In the process of running a school, our department adheres to the policy of combining "employment orientation" with "textual research system", and has established friendly, cooperative and win-win relations with many pharmaceutical enterprises by taking advantage of Zhejiang's advantages as a major pharmaceutical province.
At present, the management department has a team of teachers who are United and enterprising, rigorous and innovative, mainly young and middle-aged, and have a reasonable structure. The existing teachers' senior titles account for 13%, intermediate titles account for 47%, and young and middle-aged teachers with master's and doctoral degrees account for more than 28%. In recent years, teachers of management department have applied for 29 projects at all levels, and approved the establishment of 1 1, including 2 projects at the provincial level, and published 35 papers in various professional journals at all levels, including 3 papers in national core journals, and edited or edited books 16. At present, the department has five teaching and research sections: organic chemistry, basic chemistry, marketing, professional laws and regulations, and business and trade. In addition, it is equipped with a full-time counselor team and a departmental administrative team. Pharmaceutical regulations, organic chemistry and basic chemistry in our department were listed as excellent courses at the school level in 2003, and pharmaceutical regulations were rated as excellent courses at the provincial level in 2006.
According to the needs of social and economic development, the Department of Management focuses on the basic and applied research of pharmaceutical marketing and professional regulations, and has formed four research directions with certain characteristics: marketing planning and promotion of pharmaceutical enterprises, management and quality control of pharmaceutical business areas, and pharmaceutical regulations.
In the wave of medical reform in China in the 2 1 century, all teachers and students in our department will inherit and carry forward the excellent school spirit of "respecting morality and inspiring people", adhere to the school-running philosophy of "actively developing, standardizing management, improving quality and establishing brand", take improving the quality of education as the lifeline, take students' employment as the guidance, and constantly explore new teaching ideas and methods, and strive for the further development of the management department and the brilliant tomorrow of the Pharmaceutical College.
Fourth, Chongqing Medical College
Chongqing Medical College is a full-time general college approved by the Ministry of Education (Yu Fu Han [2006] No.52), which is formed by the merger of Chongqing Pharmaceutical College, Chongqing No.2 Health School and Chongqing Health School. At present, a new land construction school has been enrolled in Chongqing University Town (Huxi Town, Shapingba District), and it is expected that students will enter the new campus in 2007. The freshmen in 2006 study in the old campus (Shapingba Campus, Jiulongpo Campus and Jiangjin Campus) according to their majors.
The school has 137 1 1 m2 teaching room, 18957 m2 experimental training room, 3694 m2 administrative room, 32738 m2 student dormitory,198,000 paper books, 90,000 e-books, multimedia classrooms and classrooms. The school has a comprehensive practice base with foreign service function combined with Industry-University-Research, Chongqing Yusheng Pharmaceutical Factory, Chongqing Mingtai Medical Equipment Co., Ltd., Chongqing Efulang Biological Products Co., Ltd. and affiliated hospitals that have passed the national GMP certification, and 125 off-campus practice bases for hospitals, large and medium-sized pharmaceutical factories, pharmaceutical companies and other professions around the county to meet the practice needs of various professions.
In accordance with the policy of "training, introducing and improving, and promoting the construction of teaching staff with discipline construction", the school takes the construction of discipline echelon and the training of young and middle-aged academic leaders as the focus of the construction of teaching staff. At present, there are 2 15 full-time teachers, of which 9 1 person has the senior title of associate professor, accounting for 42%. In recent years, 65,438+004 papers have been published in journals above the municipal level. Served as editor-in-chief and deputy editor-in-chief of national textbooks for 42 times and participated in editing 1 17 times; Obtained 14 scientific research achievements.
Five, Anqing Medical College
Anqing Medical College is a full-time general college approved by the Ministry of Education and the People's Government of Anhui Province. Its predecessor was Anqing Health School in Anhui Province.
Anqing Medical College was formerly Anqing Health School in Anhui Province. School 1943 was founded in Li Huang County (now Jinzhai County) and was the seat of the provisional government of Anhui Province at that time. Formerly known as Huang Lili Senior Midwifery Nurse Vocational School, Anhui Province, it is the earliest public medical education school in Anhui Province, with two majors of midwifery and nursing. 1945 added a pharmacy major, and changed its name to Huang Lili Advanced Medical Vocational School, which was the first of its kind in the province. 1946 1 month moved to Hefei, and moved to Anqing in February of the same year, and was renamed Anqing Higher Medical Vocational School in Anhui Province. 1952 was named Anqing Health School in Anhui Province. Now it is a county-level educational institution. 1958 In May, with the approval of the provincial people's government, Anqing Medical College was established on the basis of Anqing Health School, with three phases of enrollment and a four-year academic system. By July, 1962, according to the adjustment plan of provincial colleges and universities, the enrollment of junior college students was stopped. Over the past 60 years, Anqing Health School has trained16,000 students. 1993, Chen Minzhang, then Minister of Health, wrote an inscription for the 50th anniversary of the founding of the school: In the year of know life, peaches and plums are fragrant. The current principal is Cao Yanping, one of the top ten female teachers in Anqing.
6. Changchun Medical College
Changchun Medical College is located in Dongfang Square, Changchun City, Jilin Province, in the Economic and Technological Development Zone. Founded in 1936, the school is a full-time general college approved by the Ministry of Education. 200 1 merged with Changchun Staff Medical University and Medical Information College. By integrating resources, improving school conditions and strengthening connotation construction, all the work of the school has flourished, and the overall strength of running a school has been at the forefront of universities in the province.
The school covers an area of 346,752 square meters, with a building area of153,567 square meters. There are 0/607 faculty members/kloc-and 676 senior titles. Collection of books 190 105 volumes, and total assets of teaching and research instruments and equipment are 95.9 million yuan.
The school implements two levels of management, namely, the First Affiliated Hospital, the Second Affiliated Hospital, the Medical Department, the Nursing Department, the Pharmacy Department, the Bioengineering Department, the Basic Medical Department, the Foreign Language Department, the Computer Department, the Marxist-Leninist Department, the Physical Education Department, the International Exchange Department and the Adult Education Department. Clinical medicine, nursing, pharmacy, etc. 18 majors, undergraduate and junior college 10 majors. After several years of construction, the school has 1 national training bases, 1 national education reform pilot majors, 2 provincial education reform pilot majors, 12 provincial-level excellent courses, 4 provincial-level qualified laboratories, 2 provincial-level vocational skill appraisal stations and 17 vocational skill appraisal posts. In recent years, the school has vigorously strengthened the construction of modern teaching facilities, actively introduced modern educational technology and teaching methods, built a digital and multifunctional campus information network system, and realized the modernization of teaching methods, teaching management and administrative office automation.
Seven, Chuxiong Medical College
Chuxiong Medical College (GB code 140 13) is a full-time public university approved by the Ministry of Education. The school is located in Chuxiong, the hinterland of central Yunnan, which has the reputation of "the birthplace of mankind" and "the treasure house of paleontology". Convenient transportation, beautiful campus environment, complete school facilities, advanced teaching equipment and strong teachers.
In May, 2000, Chuxiong Medical College passed the national school-running level evaluation and was rated as a national key secondary school by the Ministry of Education. In February 2006, it was upgraded to Chuxiong Medical College with the approval of the Ministry of Education. Starting this year, junior high school graduates (three-year technical secondary school or five-year junior college) and senior high school graduates (two-year technical secondary school) will be recruited, and senior high school graduates (junior college level) will be recruited for the whole province (and later for the whole country).
Drug management and management
Professional code: 530403
This major cultivates high-tech applied medical and health talents who love the motherland, support the basic line of the Party, develop in an all-round way in morality, intelligence, physique and aesthetics, have good professional quality and cultural accomplishment, face the medical and health industry, have basic theoretical knowledge and skills in drug marketing and management, and are engaged in drug market development, drug wholesale and retail services, drug storage and maintenance, drug management and drug supervision and management.
Main professional courses: medicinal chemistry, pharmacy, pharmaceutical analysis, pharmacology, pharmaceutical marketing psychology, pharmaceutical affairs management and regulations, pharmaceutical marketing, clinical drug therapy, drug management, drug storage and maintenance, and drug management quality management.
The academic system is three years, two years of theoretical study in school and one year of off-campus production practice.
Professional qualification evidence collection: ① Having obtained a college degree in pharmacy, traditional Chinese medicine or related majors and worked in pharmacy or traditional Chinese medicine for five years, you can sign up for the national licensed pharmacist qualification examination. ② During the school period, you can sign up for the qualification examination of national senior drug inspector, senior pharmaceutical assistant, senior medical commodity buyer and seller. (3) During school, you can take the English proficiency test and the national computer grade test.
Before graduation, you can take the general college entrance examination and enter the undergraduate medical college for further study. This major began to enroll students on 20 10.