What is qualitative analysis?

Qualitative analysis is an analytical method to infer the nature and development trend of things according to the forecaster's subjective judgment and analytical ability. This method can give full play to the experience and judgment of managers, but the accuracy of the prediction results is poor.

Generally speaking, when an enterprise lacks complete and accurate historical data, experts who are familiar with the economic business and market situation of the enterprise are invited first; They analyze and judge according to their accumulated experience in the past, put forward preliminary opinions, and then modify and supplement the above preliminary opinions by holding research meetings and symposiums as the final basis for prediction and analysis.

Extended data:

Common analytical methods for qualitative analysis:

1, expert opinion. This method is based on the professional knowledge of external consultants and can bring highly professional and valuable help to the management. For those actions that have been taken and may have problems, the management can hire such consultants to conduct daily business consultation in the company.

2. Collective opinion method. Add up everyone's estimates and calculate an average. The key of this method is that everyone's estimate has the same weight. Therefore, this method is considered as a "democratic" method.

3. Attraction index. The attractiveness index enables us to rank the advantages and disadvantages of projects or products according to the expected profit rate. If funds are limited, this index can be used to help us decide which projects are excluded from consideration.