How to write product descriptions in foreign trade online stores (to attract customers' attention)

When a fish is hooked, it must be baited first. Let's take stock of how to attract customers' attention. The importance of the first product description in the website is not only attractive to customers of foreign trade B2C websites, but also highly targeted, focused and attractive to customers. Analyze the target market, accurately locate the product, find out the key competitive factors, and take this factor as the selling point of the product, and skillfully describe your goods on the basis of seeking truth from facts, so as to impress the potential buyers in this target market. 1. Method for price-oriented consumer groups: highlight the price advantage of products in the description and attract the attention of this group. Example: unbelievable! ! Just $ 12.99, the whole set of cups will be delivered to your home, and $5 will immediately save 2 now. Quality-oriented consumer groups: highlight the performance advantages of products in the description. For example, provide high-quality video output of 1080p, and play the video file 3 of 1080 p smoothly with 6 times more definition than the serial number DVD. The method for emotional consumer groups: highlight the emotional elements inherited by the product in the description, and tell the buyer what emotions it can express instead of her/him, mostly for sharing love, luck and eternity. Take dazzle as an example: the four-leaf clover stone symbolizes luck. Don't hesitate to bring good luck to your family. Sharing your love with the people you love can also be appropriately added to the description with the product itself, the materials used, the place of origin, or the unique design as the selling point, so as to attract buyers to stop with the unique charm of the product. However, it should be noted that the description of goods should reasonably control the buyer's expectations, do not exaggerate the selling points too much, and must not make false speculation, so as not to cause the buyer's distrust, which is counterproductive.