Why is the owner of sports brand in Jinjiang, Quanzhou surnamed Ding? Ding Shizhong's Anta, Xu Jingnan's peak, Ding's 36 1 degree, Ding Jinchao's Xtep.

First of all, "Ding" is the most popular name there, that is, a large family lives in a certain area, which is very common in rural areas, especially in some cities in the south. People are reluctant to leave the residential area because of their deep homesickness.

As for why they collectively appeared in Jinjiang, it was because Jinjiang was once the OEM production base of Adi, Nike and other sporting goods companies in China. Later, due to the rising local labor costs and land prices, Jinjiang lost its optimal price advantage, which was contrary to the global resource allocation strategy of Adi and Nike, so it moved.

However, the local shoe production technology is perfect and the product supply chain is huge. As a result, local people took advantage of the trend and established their own brands. After years of development. Finally, it has shown a blowout development!

Of course, this is also inseparable from the support of the local government and the prosperity of China's sports consumer goods market!

I hope I helped you solve the problem.