What should catering franchisees pay attention to when joining?

After dealing with a large number of franchise disputes, the author concludes that most of the cheated franchisees have such experiences: searching for well-known projects in the market (milk tea industry such as Xicha, Diandian, Yihetang, Gu Ming, etc.) on a startup network or Baidu; Convenience store industry such as Meiyijia; Hardware industry, such as Dayi and Dongcheng. ), and then a web page will pop up, allowing franchisees to fill in their personal information and get the details of the franchise fee and the current investment introduction of the project. Then a customer service staff member claiming to be a well-known headquarters will contact the franchisees and inform them that there are no places in a certain area for well-known projects, or that the joining fee for well-known projects is as high as 500,000 to 600,000 yuan, far exceeding the expectations of franchisees. The headquarters staff will then promote the company's new brand, claiming that the new brand is an upgraded version of a well-known project. In fact, this is the beginning of the "scam".

So, how should we avoid the pit before deciding to join the project?

1. Register the national enterprise credit information publicity website or websites or apps such as Kaixinbao, Tianyancha and Shuidi Credit, enter the company name, and inquire about the company registration, such as registration time, number of shareholders, subscribed capital and paid-in capital, and whether there are trademarks, food business licenses, patents, domain names, abnormal operations, administrative penalties and lawsuits.

2. Log on to the unified platform of the business system of the Ministry of Commerce-Commercial Franchise Information Management Network, enter the name of the company or brand for inquiry, and verify whether the company or brand has been franchised for filing and filing details;

3. Go to other franchisees of the company to make a "wait-and-see" inspection, see how the passenger flow and sales volume of the franchisees are, and whether they meet the expectations. You can also enter the store to check the overall decoration and decoration. Seeing is believing and knowing well.

4. Before signing the contract, know clearly about the store location, store design, machinery and equipment purchase, the price difference between the purchase price of raw materials and the market price, the charging standard of the later service fee and other charging related items;

5. When signing a contract, it is required to write all the contents promised by the company into the contract, without the guarantee of oral commitment;

6. Keep the original contract, receipt or invoice, which is important evidence for your future rights protection;

7. If you regret joining, remember to make good use of the "cooling-off period" to defend your rights in time.