1, full of confidence: clearly and prominently express the value of your design.
Be confident enough when negotiating with customers. Your confidence will make customers think you are great. If you are not sure about yourself, customers will leave a good impression on you when you are hesitant!
In the early stage, any customer will be skeptical about the designer. Usually, when you want customers to explain their design ideas, they will have a certain degree of recognition in their hearts, but they will still ask, is this really beautiful? Will his customers like this effect? When the designer explained the scheme, the customer seemed absent-minded. In fact, they are all listening carefully, and carefully observing the designer's every move, and then repeatedly thinking about the credibility of these schemes. At the same time, they are still observing whether the designer is confident, so as to judge whether the designer is trustworthy.
These customers are very confident in their own judgment. Once they determine the credibility of the designer, they will also determine whether the cooperation is good or not. On the other hand, it is not the design itself that sells to such customers, but the designers themselves. Customers see your honesty and can make friends with him, then cooperation will naturally be achieved; If the customer thinks you are being artificial, he will look down on you, interrupt you and terminate the cooperation.
2. Empathy: Learn to stand in the customer's position.
When negotiating with customers, you'd better be able to "help" customers think about where to save money, so that customers feel that you really think about him. Some customers have a lot of ideas, and he knows that some of his ideas are unrealistic, but he will still talk to you. For example, the customer can invest a little money, but the basic functions are enough, but the customer will tell you from time to time that he thinks it is good to change the background wall to black, and he also wants to use it. The overall lighting color should be yellow, which looks very ostentatious. He still wants to use it. The purpose of the customer is to get your affirmative answer (I don't need this thing).
Sometimes, when we communicate with our customers, we should say to them, "It is not easy to decorate our new house once. In order not to leave regrets, you'd better consult and compare several companies. " However, what we tell our customers is not to let them look for more, but to make them feel that you are thinking of him. In fact, he knows very well that customers have to consult several companies. Maybe they consulted several companies before you came to make customers more impressed with you.
3, try to figure out the psychology: understand the true inner thoughts of customers.
Since you want to help customers design, you should make clear the purpose and needs of customers on the home page. How do we know the true psychology of customers? One thing we are afraid of in the process of communicating with customers is mechanical question and answer. You ask a question and the customer answers. This kind of mechanical questioning will make customers feel that this communication is not very harmonious. If the designer can "ask and answer ten or even twenty or thirty questions", think about the questions that the customer thinks, so as to put forward a coherent incidental question and give you a feasible solution later, then the designer will also create a successful way of communication.
4. Grasp the rhythm: always grasp the initiative.
Most designers communicate with customers, but they often answer customers' constant questions mechanically, which often makes designers lose the initiative. Most customers know little about design. If designers want to sign a contract with customers as soon as possible, they must firmly remember one sentence: "If you want to be in front of customers, you should be in front of customers." Your thinking must be very clear, so that customers can follow your thinking. If you find that you can't solve some questions asked by customers or are obsessed with them, change the subject quickly. Let's talk about how to successfully change the topic of customers. What the customer is entangled in is usually what he cares about most. If the designer meets it but can't solve it for him in time, we should divert his attention with another problem that the customer cares about. Changing the topic with some unremarkable things is a taboo, which will make customers wary of you. Taking the initiative in the process of communicating with customers can calm down some problems and create an "invincible battlefield" for themselves.
5, talk about playing hard to get: don't let customers get it too easily.
We can't let the customer get what he wants easily, otherwise he will think your work is too simple and worthless. When we meet a customer who wants to make a plan or quotation, send it to him for a look. Some designers often say "OK" directly, but this will often make your efforts in vain, because it is too easy for customers to get what they want.
Therefore, in this process, it is very important to grasp the temperature, and it is a good way to play hard to get. Often only when customers spend more time and energy on you in cooperation will your success rate be higher. 6. Keep your cards: Don't rush to reveal your cards.