1, Tourism Management: I mainly study the basic knowledge and skills of tourism management and service, and provide services and management for tour guides, restaurants, scenic spots and travel agencies. For example: long-distance and short-distance tourism planning, tourism route design, theme park tourism economic management, tourism publicity planning and so on.
2. Marketing: This major is mainly aimed at Jiangsu large-scale manufacturing enterprises, commercial circulation enterprises and modern service industries, and trains high-quality technical and skilled talents with outstanding expertise in the fields of economy, management and marketing, good professional quality and innovative thinking, who can engage in marketing-related jobs, especially in chain operation, e-commerce and online marketing.
3. E-commerce: to cultivate high-quality skilled talents who have the necessary basic theories and professional skills in this professional field, have strong practical working abilities such as business information management, online transaction operation, website maintenance and management, customer service and management, and meet the post requirements of online business information collection and processing, business operation, website construction and maintenance, e-commerce platform operation, and customer consulting services of various enterprises and institutions.
4. Digital media art design: In order to cultivate the application-oriented, compound and innovative high-quality skills to meet the needs of media integration in the all-media era, we are engaged in media integration marketing, network operation and promotion, media design and production in various new media communication institutions such as portals, network communication companies and mobile phones, traditional media or new media departments such as radio and television, mobile TV and digital TV, and network communication departments of governments and enterprises and institutions.