Why is 4A Company called 4A? What's the difference with other advertising companies?

The word 4A originated from the United States, which is the abbreviation of American Advertising Agency Association, and the Chinese word is "American Advertising Agency Association". Because there are four words in the name that start with the letter A, it is abbreviated as 4A.

Difference: In terms of business, the difference between 4a advertising companies and ordinary companies is that the customers of 4a advertising companies are generally "associated customers", that is, a multinational company is served by a 4a advertising company internationally, while in China's local market, the China branch of 4a advertising company generally carries out the advertising business of this customer in China market.

4a advertising companies generally have customer department, creative department, media department, marketing department and other professional departments. According to the customer's situation, they often deploy personnel from various departments to form a brand project working group. The general advertising company looks similar to 4a advertising company, but the actual operation is far from it.

Within 4a advertising company, ae supervises the whole process of advertising operation on behalf of customers. Ae personnel must communicate with marketing personnel, creative personnel, copywriters, designers and media personnel, and communicate with customers at every step until the entire advertising operation is completed, and they must know the operation of each link like the back of their hands.

Extended data:

Service standard: study customers' products or services, find out the advantages and disadvantages of products themselves, and improve competitiveness; Analyze the current situation and potential of the market to make its products and services meet the market demand, such as market position, possible sales volume, seasonality, trade and economic situation.

Emphasize the knowledge of transportation, sales and their implementation methods; Effectively use various media to explain the knowledge of products and services to consumers, wholesalers, agents and retailers, including product characteristics and effects.

Nowadays, 4A in the United States has become synonymous with global standardized advertising companies, and has an internationally accepted name: Association of Qualified Advertising Agents.

At present, 4A associations with comprehensive advertising companies as members have been established in the advertising industry in developed countries and regions, and 4A has become the embodiment and symbol of a company's comprehensive strength.

Baidu Baike -4A Advertising Company