What's the difference between advertising research and market research?

The content and scope of the survey are different. Market research generally refers to the investigation of a certain industry or product, including: product type, price, sales channels, packaging, promotion and other marketing strategies. Advertising research means that advertising companies or manufacturers plan to put advertisements on a certain product. To make an advertisement, we need to do research, including: the interest point of the advertisement, the type of the advertisement, the time of putting it in, the inspection of the preliminary plan, etc.