According to the article, Beijing Xingquan Law Firm was entrusted by Jackson Yi Studio to issue this lawyer's statement on a company and other related subjects suspected of seriously infringing Jackson Yi's right to portrait and name. There are a large number of WeChat merchants who use Jackson Yee's portrait and name on the Internet, misleading the public to think that Jackson Yee has a business endorsement cooperation relationship with the brand.
The relevant alleged infringement has not stopped, and the law firm has completed the evidence collection and sued the suspected infringement subject to the court. Entrust a law firm to remind consumers that they must be vigilant in the process of purchasing products, pay attention to identifying the authenticity of advertisements, and avoid unnecessary economic losses caused by misleading false advertisements.
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Characteristics of portrait right
1. The subject of portrait right can only be a natural person. Only natural people have the right to portrait and the right to portrait. Legal persons or other social organizations do not have the right to portrait because there is no objective "portrait" that can independently reflect their appearance. The "corporate image" of a legal person does not refer to a person's portrait, but refers to the comprehensive situation and social evaluation of the legal person's operation, scale, management, benefit, reputation and product quality. )
2. Portrait right also has a kind of property interest, which is derived from the personality interest of the portrait right holder. It allows the portrait owner to transfer the portrait right to a certain extent, and allows others to make and use their own portraits, and get the due use value from them.
3. Portrait right is also a marked personality right, which is grassroots. The basic function is to identify personality by appearance and image, so as to identify every specific natural person. (And the right to name is to identify personality through written symbols).