Network marketing lacks network marketing talents.

With the continuous development of the Internet, especially the popularity of smart phones, people rely more and more on the Internet in their daily lives. In order to better sell products and serve customers, modern enterprises have to rely on the Internet instead of using it. According to the guiding opinions of the Ministry of Commerce on the development of e-commerce in the Twelfth Five-Year Plan, the transaction volume of e-commerce in China reached 4.5 trillion yuan in 20 10, and the scale of online marketing industry has exceeded 20 billion, so there is a huge gap in internet marketing talents in the future. According to the survey data of iResearch, in 20 1 1 year, the demand for online marketers in China enterprises reached 3.63 million. There is no worry about the future of the three major recruitment websites in China, and the recruitment demand data of Zhaopin.com and ChinaHR.com also show that the number of online marketing talents released by enterprises has reached 36,000 every day, and it is on the rise. In 20 12 years, the demand for online search talents will further increase, especially the demand gap for search marketing talents will continue to increase. By 20 13, more than one million jobs will be created just by searching for marketing professionals. According to experts' statistics, with the development of the Internet, the demand for online marketing talents will be as high as 58 million. Because it is difficult to find online marketing talents in China, it has become the most urgent problem for enterprises to carry out online marketing.